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Ecommerce holidays

Get your online store ready for the busiest time of the year

Black Friday

Ecommerce

Trends

25 Black Friday Statistics You Need to Know [2025]

By Andris Mucenieks

11 min read

Black Friday

Ecommerce

Trends

Black Friday keeps breaking records and reshaping the way people shop. These Black Friday statistics reveal what sold fastest, where shoppers spent the most time, and the trends every merchant needs to know. Whether you’re planning next year’s campaigns or fine-tuning your store for the biggest shopping event, these Black Friday numbers can help you reach buyers when it matters most. Key takeaways – Black Friday stats from 2024 at a glance $10.8 billion spent online in the US on Black Friday. $13.3 billion in Cyber Monday sales – the biggest online shopping day ever. Toy sales jumped 680% compared to October averages. Appliance sales surged 464% as shoppers invested in home upgrades. 79% of site traffic came from mobile devices. Shopify merchants hit $4.1 billion in global online sales, up 22% from the previous year. BNPL purchases totaled $991 million, with 75% happening on mobile devices. Consumers spent $15.7 million per minute during Cyber Monday’s peak hour. Over 60% of shoppers started buying before Thanksgiving and the holiday season.

Sep. 25, 2025

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Ecommerce holidays

25 Black Friday Statistics You Need to Know [2025]

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