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Tiki the dog helps Muddy Paws Rescue go from 20 to 10,000 orders per day

Interview

Inspiration

Tiki the dog helps Muddy Paws Rescue go from 20 to 10,000 orders per day

By Anita Njoki

7 min read

Interview

Inspiration

Some marketing strategies rely on algorithms and advertising spend. The team at Muddy Paws discovered something more powerful: authentic community connection around a cause people believe in. We spoke to Muddy Paws Rescue marketing manager Mallory Kerley about her experience within a rescue team built on trust, love, and wholesome hearts. Muddy Paws Rescue is a foster-based NYC animal shelter that saves over 1,000 dogs each year. Here, every dog finds a place in a foster home, and every volunteer is part of what they call the Muddy Paws Pack. The story of Muddy Paws Rescue isn’t about having more – it’s about doing more, together. Here's how they turned one dog's story into merch that reached supporters nationwide.

Sep. 22, 2025

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Customer success stories

Tiki the dog helps Muddy Paws Rescue go from 20 to 10,000 orders per day

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