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For over a decade, Etsy has been the go-to marketplace for one-of-a-kind gifts and original clothing. It’s the first brand name that comes to many shoppers’ minds when they search for something personalized or handmade. Also, from a new seller’s perspective, Etsy is seen as a paradise due to its rapidly expanding customer base, mainly thanks to the global pandemic (+78% in 2020). If you’re a small business owner who sells custom goods, you, too, have probably considered joining the Etsy seller cohort. Yet, with other ecommerce opportunities easily accessible and many sellers starting to question the platform’s future, you may also wonder—is selling on Etsy worth it in 2025? To help you understand which direction may benefit your online business the most, let’s see how Etsy stacks up against the most common alternative—having your own online store.
Feb. 7, 2025
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