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What is brand identity, and how to get it right from day 1

By Printful Team

11 min read

Think of the clothing, food, entertainment, or other brands you use in your everyday life. What comes to mind when you focus on each brand? Is it the company name, logo, colors, or slogan? It’s probably a combination of all of these and more – how the brand makes you feel, the tone of its messaging, or even the unboxing experience. These elements work together to form a distinct brand perception that sticks in your memory and sets it apart from others. In this guide, we’ll answer the key questions: What is brand identity, and how can you create one that truly reflects your business? Let’s find out! Key takeaways Brand identity includes the visuals, tone of voice, values, and personality that shape how people perceive your brand. A well-developed brand identity builds trust, recognition, and emotional connection, helping your business stand out. Understanding your target audience’s preferences, needs, and values is essential for creating an identity that resonates. A strong brand identity relies on using the same visual and verbal elements across all platforms.

Aug. 6, 2025

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