How to Sell on Etsy: A Beginner’s Guide

Are you looking for a step-by-step, easy-to-follow guide on how to sell on Etsy? Well, look no further. In this blog post, you’ll find everything you need to know about starting your very own Etsy shop.

Etsy is one of the biggest online marketplaces, with over 96 million active buyers, and like any other marketplace, it has steep competition. So, if you want to know how to succeed on Etsy, you’ll need to do a little bit of research first.

Why sell on Etsy?

Let’s start with the basics. How is Etsy any different from other ecommerce platforms like, for example, Amazon or Shopify? Etsy sets itself apart from other online marketplaces by heavily focusing on unique and handmade goods. One of the main rules for Etsy sellers is that all products listed on the platform must be either handmade items, vintage, or craft supplies. 

OK, but what if I want to sell custom hoodies or custom t-shirts fulfilled by a print-on-demand company like Printful? Don’t worry—as long as your designs are your own, you can easily sell products fulfilled by a print-on-demand partner.

How to sell on Etsy in 7 steps

I’ll begin with the basics of how to sell on Etsy, like creating an account and opening a storefront.

Then we’ll get into more advanced tips about how to get more sales on Etsy, like Etsy SEO, fees and shipping. If you’ve decided to sell art on Etsy or start your own apparel brand, this article will be a helpful guide for everything you need to know about running an Etsy shop. 

1. Create your Etsy account

First off, if you don’t already have an Etsy account, you need to create one. Creating your free account only takes a few seconds.

Open the Etsy webpage, click on Sign in in the top right corner, and then Register in the pop-up window. Enter your information and voilà! You’ve created your Etsy account.

2. Open an Etsy storefront

To open your online store, click on your profile picture in the top right corner. In the menu, choose Sell on Etsy.

Source: Etsy

Then, go through the steps to set up your shop preferences, like shop language, shop location, and currency. After setting up your shop preferences, you’ll be able to choose your shop name. 

A quick tip: don’t get too stuck on figuring out the perfect shop name—you’ll be able to change it later on.

3. Find your niche and unique selling point (USP)

If you want to make money on Etsy, it’s important to know your audience. In other words, you need to find a niche for your Etsy shop and what we call USP—your unique selling point. There are over 8 million active sellers on Etsy, which means you need to find something that makes your online store special. What are you offering that your competitors aren’t? Let’s look at some examples to see how this works in practice.

KOLOSceramics

Source: Etsy

KOLOSCeramics is listed as one of Etsy’s best stores to watch. It focuses on unique, handmade, and hyper-realistic ceramics. The fascinating creations draw inspiration from everyday kitchen bits and pieces like cupcake liners, pasta, iconic candy, and more.

What makes them stand out? They outstand their competitors with limited edition items and designs with extreme attention to detail. Each piece explores the food item to the fullest, resulting in nearly edible-looking pieces. As their tagline says: “Always unique, never ordinary.”

Pintsizedapparelshop

Source: Etsy

Pintsizedapparelshop is one of Etsy’s top-selling clothing shops with over 9K monthly sales. And they acquire those numbers by just selling kid and baby clothes. While they’ve got a lot of designs (over 2000), by putting all their eggs into the baby niche basket, they can hyper-focus their efforts on a high-paying target audience.

What makes them stand out? When future moms, pops, uncles, aunties, and everyone in between look for their next baby shower gift, they’ll most likely find themselves here as the selection is wide and focused on their needs only. The shop categories make it easy to navigate the products by occasion and theme.

NorthPrints

Source: Etsy

Etsy’s always been about all things handmade and unique. So, how come one of their best-selling Arts & Collectibles shops sells mainly prints? NorthPrints has achieved just that by bringing together original art and reproductions.

What makes them stand out? The shop owner uses her know-how of art remastering techniques, a keen eye for good art, and her own paintings to bring fine art prints into everyone’s homes. Unlike the Mona Lisa print you can find on every third Etsy poster shop, NorthPrints offers collectible items curated, edited, and often created by its owner. I.e., while you can order a simple poster print or digital download, you won’t find this art on any other shop.

A niche will allow you to narrow down your focus. It’ll also help you pinpoint who your customer is and what they want. If you know exactly who your customers are and what they like about your products, you’ll be able to cater to your target audience more effectively and make products they’ll want to buy. After looking at some of the most successful examples, one of your best bets on Etsy is collectors. They don’t need to be fine art collectors with thick wallets, but they are people who either have a specific interest or a special occasion that they’re willing to spend extra money on.

Identifying your niche is no easy task, but don’t worry—we have good resources with tips on how to find the right niche for your business. If you want to see some examples, check out our blog post on the most profitable print-on-demand niches in 2024.

Read more: Best Things to Sell on Etsy

4. Create high-quality products

For Etsy sellers, success hinges on offering products that are not only unique but also at an exceptional level of quality and craftsmanship. In a marketplace that values the distinctive and handmade, your products need to capture attention and evoke a sense of authenticity, creativity, and care.

What makes a product listing high quality?

Premium Etsy products go beyond mere function—they tell a story and reflect the personality of both the creator and buyer.

Jewelry listing from CaitlynMinimalist, currently best-selling shop on Etsy. A perfect example of stunning, clear visuals and a personalized approach to every detail. Source: Etsy

Whether you sell hand-forged jewelry, vintage treasures, or downloadable artwork, the key elements of quality remain the same:

• Impeccable craftsmanship: For handmade goods, attention to detail and materials is paramount. Think artisanal rings with intricate engraving, digital planners with thoughtfully designed layouts, or printed clothing with your original artwork.

• Aesthetic appeal: High-quality, visually compelling photos are essential to showcase your product’s best attributes. Crisp, well-lit images from multiple angles—paired with close-ups of important details—invite buyers to explore each item as if they’re holding it in their hands.
  
  ModParty shop on Etsy demonstrates a cohesive visual identity and presents their unique selling point—personalization—across all product listings. Source: Etsy

• Descriptive precision: In a successful listing, every word adds value. Detailed product descriptions covering materials, dimensions, and usage instructions give buyers the confidence they need to make informed decisions. This transparency not only builds trust but also speaks to the professional quality of your brand.

Best-selling Etsy categories

Certain categories are tried-and-true successes on Etsy, consistently attracting high levels of engagement and repeat buyers:

Handmade jewelry and accessories: From minimalist earrings to statement rings, unique jewelry consistently ranks among Etsy’s most popular categories.

Home decor and collectibles: Categories like custom candles, wall art, and decor items cater to customers looking for a personal touch in their living spaces. Collectors, especially those with niche interests, often return to explore the latest creations.

Digital downloads and printables: This category has exploded due to its instant delivery. Offering printable artwork, planners, and DIY resources, it appeals to creative customers looking for quick, stylish solutions and has easy-to-scale operations for business owners.

Vintage apparel and finds: True vintage and vintage-inspired items, including clothing, decor, and art, cater to a nostalgia-driven audience who value authenticity and timeless appeal.

Read more:

• 8 Vintage Art Styles to Explore for Your Print-on-Demand Business

• How to Make Vintage T-Shirts: Tips and Tricks for Retro-Themed Designs

• 9 Retro Design Trends to Inspire Your Next Collection

5. Upload products

Once you’ve opened your Etsy storefront and you have your shop name and niche figured out, it’s time to upload your products. When you add products to Etsy, they’re called product listings. For every new product you upload, you’ll need to create a new Etsy listing.

As soon as you’ve opened your Etsy storefront, you’ll get to create your first Etsy listing. Begin by adding as many photos as you like. Make sure your product visuals are high-quality and eye-catching—it’ll help your product stand out.

Source: Etsy

Once you scroll down, you can add other listing details, like product title, description, category, and tags. In the Inventory and Pricing tab, you can set a price for your item, and specify the quantity and SKUs, if you use them.

Finally, you’ll have to add in shipping details—the country you’ll be shipping from, how much time it’ll take to process an order, and where you’ll be shipping to.

Source: Etsy

To upload more products, just go to your Listings page. As a new Etsy seller, you should upload around 10 listings when starting out.

If you’re planning to use Printful as your production partner, you’ll need to connect your Etsy shop to your Printful account before you can upload your products. It’s a quick process that'll only take a few seconds—follow these steps to start selling on Etsy with Printful.

6. Set up payments and billing

Alright, you’ve uploaded your first products, now it’s time to choose how you’ll get paid. To set up your payment account, you’ll need to specify whether you’re an individual Etsy seller or a business.

You’ll also be required to add in personal details—your country of residence, full name, date of birth, and address. Next, you’ll have to enter the details of the bank account you want your Etsy revenue to go to.

Source: Etsy

The simplest way to handle payments between you and your customers is by enrolling your shop in Etsy Payments. Etsy Payments will allow your buyers to choose between various payment options, like credit and debit cards, Etsy gift cards, Apple Pay and more. Learn more about Etsy Payments here.

Finally, you’ll have to set up billing. Opening your account is free, but there are fees you’ll need to pay for running a store on the Etsy platform. So, once you’ve given information about your payment account, you’ll have to specify a payment method. Etsy will use this to collect the various fees that come with selling on Etsy.

7. Customize your storefront

The last step is to customize your Etsy shop. This is important because the storefront will be your customers’ first impression. Here’s how you can make sure that your store design reflects your brand:

• Upload a shop icon and banner photo. These should immediately communicate the visual identity of your brand.
  
  Right from the start, HappyKawaiiSupplies takes over your screen and delivers their key selling point even without opening their About page: “Happykawaiisupplies is dedicated to all things that are colorful, sugary and sweet.” When their target audience lands on their shop, they stick to the syrupy sweet visuals and won’t want to look for products elsewhere. Source: Etsy
  
  
• Add your shop story. Tell your customers the story of how your business became a reality. This will help shoppers get to know you and connect with you on a more personal level.
• Add featured listings. You can add 4 products to display at the very top of your storefront—choose the most eye-catching items you have to attract potential buyers.

SymbolicImports uses Featured items to highlight their seasonal products. Source: Etsy

• Add a shop announcement and title. A shop announcement is a small text at the top of your page. A shop title is a brief text where you can describe your shop. Adding a shop title can help you influence SEO or search engine optimization (more on that later on).

Etsy sellers’ fees to note

While creating your Etsy shop is free and there are no monthly subscription costs, Etsy collects various small fees, like transaction fees or payment processing fees. Here are a few Etsy fees you should keep in mind.

1. Listing fees

In order to add a product to your Etsy shop, you’ll have to pay an applicable listing fee. Etsy charges a flat rate of $0.20 and you’ll need to pay these listing fees for each individual product you post.

The listing fee is charged even if the item doesn’t sell, so be mindful of the items you add to your online store.

Each listing will expire after four months. By default, listings automatically renew after four months and you’ll have to pay the listing fee every time you renew an item.

However, you can turn off automatic renewal and opt for manual renewal instead. Read more about listing renewals here.

2. Transaction fees

Another fee Etsy collects is the transaction fee. Etsy charges the transaction fee only on listings that sell, so you’ll only pay this fee when someone purchases your product. The transaction fee amount is 6.5% of the total order amount and it applies to the total cost, as well as shipping costs.

3. Payment processing fees

A payment processing fee is a set rate plus a percentage of the total transaction value of your product. These fees are taken from the total sale price of your item, as well as shipping fees and any applicable sales tax.

The payment processing fee rate and percentage differ from country to country. For example, in the US, this fee is 3% plus $0.25. Take a look here to find out the fee amount in your country.

4. Ad fees

Etsy ad fees are charged when you take advantage of Etsy’s advertising services through Offsite Ads or Etsy Ads.

Offsite Ads

Etsy advertises its sellers’ product listings on various social media sites, search engine results, and partner sites—these are called Offsite Ads.

If you’re a shop owner, you don’t have to opt into these ads, nor do you have to pay for your listings to be considered for an Offsite Ad. Etsy and its partner sites use an algorithm that will match users with relevant listings from all over Etsy.

However, if a customer buys your product through an Offsite Ad, you’ll have to pay Offsite Ad fees. These depend on your Etsy shop revenue in the last 365 days. Find out more about Offsite Ads fees here.

Etsy Ads

You can also set up ads to advertise your listings on Etsy. These ads will be shown in Etsy search, Category Pages, and Market pages on the Etsy webpage and mobile app.

To set up these ads, go to your Shop Manager and select Marketing.

Choose Etsy Ads and set your daily budget. Once that’s done, select Start advertising.

You can also choose which countries you want to advertise in and set ads for specific listings. Learn more about setting up ads here.

5. Other fees

Currency conversion fees will be charged if the currency of your listing differs from the currency of your Payment account. In these cases, the funds you receive will be subject to a currency conversion fee.

In certain countries, you can also purchase shipping labels through Etsy. This way you won’t have to spend as much time at the post office and you’ll have access to some postage discounts.

To learn more about Etsy fees, take a look at this guide.

Learn more: How Much Does Etsy Take per Sale: Breaking down the Numbers

Etsy selling tips to kickstart your success

Now that we have the basics down, let’s take a look at how you can attract customers and earn more sales.

1. SEO-optimize your listings

Search engine optimization (SEO) is critical to getting your products seen on Etsy. Here’s how to make your listings searchable and engaging:

Incorporate keywords into your listings

If you know your niche, you know your potential customers. And if you know your customers, you know what they’re searching for—the specific keywords.

You can use free tools like Google Trends or Ahrefs Keyword Generator to research keywords for your Etsy store. Once you have your top keywords, use them in your product descriptions and titles.

This will help you appear on more searches and at higher results positions.

Use descriptive and relative tags

Tags also help you appear in relevant searches. You have 13 tags per product—you can use either single-word tags or short descriptive phrases.

When choosing tags, keep in mind your main keywords and be specific. With very general and broad tags, like “notebook,” you’ll face a lot of competition. But if you go a bit more specific—think “cottage core journal” or “witch spellbook”—you’re much more likely to target the right audience.

With more detailed tags, you’ll attract a more motivated and interested audience that already knows what they want (which aligns with what you sell).

Create categories to help navigate your shop

Categories are similar to tags: they’ll help potential customers discover your products on Etsy search. On top of searchability, categories make your store more organized and items—easier to find.

With tags, you can get creative and target specific niches, but categories are more about what your product actually is.

If you sell a vast range of products, categorize them by product type. However, if you sell only a few (or just one) product types, categorize them by design themes.

2. Stand out with high-quality product photos and videos

Etsy is a visual marketplace, so your product images and videos are crucial. Here’s how to make the most of them:

• Use natural lighting and simple backgrounds: Natural light makes colors look more accurate, while clean backgrounds help your product stand out.

• Showcase different angles and close-ups: Give potential buyers a complete view of your item with shots from multiple angles. Close-ups on important details (like texture or design features) help highlight quality and craftsmanship.

• Add a video: A short video can showcase the item’s size, shape, and real-life use, making it more engaging. Use video to give shoppers a sense of how your product feels and functions.

Take a look at this video for some practical tips on how to create product visuals at home.

Source: QuirkyCupCo

3. Promote your store on social media

No successful Etsy shop is complete without a smart marketing strategy. Use social media to amplify your reach, connect with your customers, and increase online sales.

First, you need to figure out which social media platform will work best for you. What platforms do your target customers use? If you want to market your products to a younger audience, you should focus on platforms like TikTok and Instagram. And if your audience is a little older, you’ll do great on Facebook.

You can also think about what makes your products special. If you’re creating beautiful, intricate designs, you should utilize a platform like Pinterest. Pinterest is all about aesthetics and product visuals. But if your main selling point is the story behind the products—for example, you’re trying to raise awareness for a social cause—then you’ll do better on platforms that are more copy-friendly, like Instagram or Facebook.

Share content that will help your customers build trust with you, like behind-the-scenes moments of your artistic process. Pair that with things like social media contests and making use of trends and you’ve got a great recipe for engagement. 

Remember, you can market your store on several platforms, but don’t stretch yourself too thin. Quality over quantity, as they say.

Learn more: How to Use Pinterest for Etsy and Get More Sales in 2024

4. Offer free shipping

Does free shipping help increase sales? The short answer is yes.

Extra fees like shipping costs or taxes are one of the main reasons why customers don’t go through with a purchase. Research shows that these extra costs are responsible for 47% of cart abandonments. So, by offering free shipping for your products, you’ll ensure that customers are less likely to walk away.

One of the easiest ways to offer free shipping is to adjust your product pricing to include the shipping costs. This way, shipping fees won’t cut into your profits and will be covered by your customer. Your customers will know what they’re paying upfront for and won’t be surprised by any extra costs at checkout.

5. Provide outstanding customer service

When I’m buying from an Etsy seller, I always make sure to read the reviews carefully, and I’m sure I’m not the only one. As an Etsy store owner, reviews can make or break your business. 

To ensure stellar customer service, the most important thing is to communicate the product details clearly—your customers should know exactly what they’re getting. If you’re working with a print-on-demand partner like Printful, you should order product samples before you start selling them in your shop. Otherwise, you won’t know what your customers are buying.

Be honest about the production and shipping time estimates, and make sure you add sizing information. Your product descriptions should be clear and concise—avoid using flowery language that exaggerates the quality of the product.

It’s also important to maintain multiple communication channels with your customers. Make sure your customers can easily find information on how to reach you in case they need your help. You can also use these channels to encourage customers to leave reviews of your products.

Ready to start selling on Etsy?

Alright, there you have it: your ultimate guide to selling on Etsy! Did you find the information useful?

Starting your own Etsy store is no walk in the park, no matter if you’re working with a print-on-demand partner or creating your own products using craft supplies. But, in order to have a successful Etsy shop, it’s important that you remain dedicated and consistent in your work. 

Make sure to learn as much as you can about branding and marketing strategies to help your store rise above the competition. Don’t forget to stay on top of social media trends and engage with your customers. All of these things will help you build your success little by little. 

Take a look at our Printful Academy courses—you’ll find helpful resources about ecommerce, design, and marketing. If you still have some questions, check out Etsy FAQs, they’re sure to have all the answers. 

Follow the steps in this guide, keep learning from your own journey and have fun selling on Etsy!