Millian Couture is built around a community of fans she affectionately calls her millianheirs. They play an important role in the brand, helping it get to New York Fashion Week in the first place. Millian makes sure to regularly involve her fans and get their opinions on what kind of products they're interested in.
“When you’re wearing Millian Couture, you want people to know that you’re making a lasting impression, you’re walking in your destiny, and you’re walking in your purpose.”
It’s important that Millian Couture products make their mark, and that the branding is prominently featured. Millian got both with Printful—quality products and various placements for the logo, including on inside labels.
Millian and Printful do NYFW
New York Fashion Week is a chance for up-and-coming fashion designers to get their names out there and shout to the world that they’re the ones to watch. It’s an incredible, yet high-stakes opportunity, and Millian knew that Printful could be trusted to get the job done.
A model for Millian Couture walking the runway
Millian was happy with the quality of her products. She didn’t have to worry about stains, misprints, or unraveled seams. She could also add branding to the front and back of her hoodies, which isn’t something she could have easily done with other providers.
“Printul had the highest quality products, so I knew from the very beginning I was going to use [them] in the fashion show.”
For Millian, New York Fashion Week was a success, with the Millian Couture brand making a splash.
