Men's clothing
Women's clothing
Kids' & youth clothing
Hats
Accessories
Home & living
Collections
Brands
Blog / Marketing tips / Holiday SEO: Black Friday & Cyber Monday Keywords
Master the art of ecommerce
Launch your own print-on-demand business
Sign up with PrintfulNo upfront fees • No order minimums • 341 premium products
Blog / Marketing tips / Holiday SEO: Black Friday & Cyber Monday Keywords
There are lots of things online businesses need to take care of before Black Friday and Cyber Monday come around, like:
But there’s one more thing you can’t afford to overlook, and that’s optimizing your website for search engines. To do holiday SEO, you need to rank for certain keywords. It’s also crucial to know which keywords you want to drive traffic from.
I know, SEO is tough and it can get tricky, especially if you’re new to it. But don’t let tricky cost you sales this holiday season. Instead, use the Black Friday Cyber Monday shopping craze as an opportunity to draw more attention to your brand and products.
Read on to find out what are the most valuable Black Friday Cyber Monday SEO keywords (there are more than 150). More importantly, learn how to use these keywords to increase valuable traffic and boost sales this holiday season.
Typically, shoppers start looking up generic, non-branded Black Friday Cyber Monday deals (search queries like smartphone discounts, toy offers, clothing deals) in October. Searches become more specific only about two weeks before Thanksgiving weekend in the US (search queries like biggest iPhone discounts, best Hot Wheels offers, cheap ASOS deals).
Source: Google Trends
Gaining an online presence on search engines takes time. If you want to appear in the search results during Black Friday Cyber Monday, you’ll need to get started now.
The first step to content optimization is keyword research. To help you figure out which keywords to use (without needing pricey SEO tools), we did holiday keyword research for you and grouped the keywords into 4 categories:
Each keyword table comes with useful metrics that’ll help you predict their potential value and competitiveness. Here’s a quick guide on what each metric means:
Pro tip: Focus your efforts on keywords that strike a good balance of high search volume and small competition.
And now, finally, let’s get onto the keywords!
This year Black Friday falls on November 24th, which means you’ve got less than three months to get the attention of holiday shoppers.
Every year, online retailers start promoting their Black Friday deals earlier than the previous year, so you should do the same. It’s a strategic move that lets shoppers find deals and plan their purchases once the big shopping day comes around.
This year, businesses will start their Black Friday Cyber Monday craze as early as the beginning of November. Which leaves you one thing to do: hurry up.
Keyword | Search Volume (Global) | Search Volume (USA) | Difficulty Score | SERP Features |
---|---|---|---|---|
black friday sales | 135,000 | 32,000 | 93 | Site links, Related questions, Knowledge panel |
black friday 2023 | 86,000 | 5,000 | 14 | Related questions, Site links |
best black friday deals | 104,000 | 80,000 | 84 | Site links, Related questions |
black friday ads | 27,000 | 25,000 | 86 | Site links |
black friday angebote | 49,000 | 150 | 73 | Site links |
black friday specials | 26,000 | 2,900 | 86 | Site links |
cyber monday deals black friday | 5,800 | 4,700 | 35 | Site links, Related questions |
black friday deals canada | 17,000 | 150 | 30 | Site links, Image pack |
cyber monday black friday deals | 13,000 | 1,800 | 57 | Related questions, Site links, Adwords bottom |
black friday cyber monday deals | 9,700 | 7,600 | 64 | Site links, Related questions |
black friday shopping | 9,600 | 5,600 | 91 | Site links, Related questions, Knowledge panel |
best black friday sales | 6,400 | 3,200 | 83 | Site links |
the black friday | 6,300 | 5,200 | 87 | Site links, Related questions, Knowledge panel |
best black friday tv deals | 6,200 | 5,000 | 52 | Top stories, Thumbnails, Related questions, Videos |
black friday ad | 5,700 | 4,400 | 82 | Site links |
black friday deals uk | 5,600 | 100 | 67 | Sitelinks |
online black friday deals | 4,100 | 3,200 | 90 | Related questions, Site links |
best black friday | 4,000 | 2,500 | 84 | Site links |
black friday online deals | 3,600 | 2,500 | 91 | Sitelinks, Related questions |
black friday online | 3,500 | 1,300 | 90 |
After the Black Friday shopping craze, it’s time for Cyber Monday. Last year, Cyber reached a new record of $12.12 billion in sales.
If you want to boost your sales this holiday season, mark November 27th on your marketing calendar and start optimizing your website for valuable Cyber Monday keywords right away.
Keyword | Search Volume (Global) | Search Volume (USA) | Difficulty Score | SERP Features |
---|---|---|---|---|
cyber monday | 475,000 | 74,000 | 82 | Related questions, Site links, Knowledge panel |
cyber monday deals | 283,000 | 248,000 | 79 | Site links |
best cyber monday deals | 27,000 | 25,000 | 72 | Related questions, Site links |
cyber monday deals black friday | 19,000 | 17,000 | 67 | Sitel inks, Related questions |
when is cyber monday | 18,000 | 13,000 | 71 | Related questions, Site links |
cyber monday 2022 | 16,000 | 600 | 37 | Related questions, Site links |
cyber monday sales | 14,000 | 9,700 | 78 | Site links, Related questions |
what is cyber monday | 12,000 | 6,800 | 37 | Site links, Related questions, Knowledge panel |
cyber monday black friday deals | 13,000 | 7,800 | 57 | Related questions, Site links, Adwords bottom |
cyber monday tv deals | 12,000 | 11,000 | 48 | Related questions, Top stories, Videos |
cyber monday amazon | 10,000 | 2,300 | 53 | Related questions |
black friday cyber monday deals | 9,700 | 7,600 | 64 | Site links, Related questions |
cyber monday laptop deals | 6,900 | 5,700 | 44 | Adwords top, Related questions, Top stories, Videos |
cyber monday argentina | 7,000 | 50 | 26 | Site links |
cyber monday sale | 3,500 | 1,000 | 76 | Related questions, Site links |
black friday cyber monday | 3,000 | 600 | 69 | Featured snippet, Thumbnails, Related questions, Site links |
cyber monday monitor deals | 1,500 | 1,000 | 33 | Adwords top |
cyber monday chile | 1,900 | 60 | 40 | Site links |
cyber monday computer deals | 1,200 | 900 | 36 | Adwords top, Site links |
black friday deals cyber monday | 600 | 100 | 57 | Site links, Top stories, Videos |
Apparel and accessories is one of the top-selling product categories during Cyber Week. If your store offers any of these product categories, you need to make them search-friendly.
Here are the most important keywords your products should be ranking for this holiday season:
Keyword | Search Volume (Global) | Search Volume (USA) | Difficulty Score | SERP Features |
---|---|---|---|---|
black friday clothing deals | 1,700 | 150 | 39 | Related questions |
black friday clothes | 4,300 | 1,500 | 33 | Adwords top, Related questions |
black friday deals clothes | 1,900 | 900 | 24 | Related questions |
black friday clothing sales | 2,100 | 900 | 43 | Related questions |
black friday mens clothes | 2,000 | 700 | 30 | Adwords top, Adwords bottom, Shopping results, Thumbnails |
black friday womens clothes | 1,600 | 700 | 15 | Shopping results, Thumbnails, Adwords bottom |
black friday poster | 1,500 | 200 | 0 | Shopping results, Thumbnails, Image pack, Site links, Top stories |
black friday clothes sale | 1,400 | 300 | 48 | Related questions, Adwords bottom |
clothing black friday deals | 1,400 | 600 | 45 | Related questions |
cyber monday clothing deals | 1,200 | 900 | 42 | Adwords top, Related questions, Adwords bottom |
black friday clothes deals | 1,100 | 500 | 48 | Related questions, Adwords bottom, Shopping results, Thumbnails |
black friday shirts | 1,000 | 500 | 4 | Image pack |
best clothing black friday deals | 900 | 700 | 48 | Related questions |
clothes black friday | 900 | 350 | 46 | Related questions, Image pack |
black friday dresses | 800 | 100 | 41 | Shopping results, Thumbnails, Site links |
best black friday clothing deals | 800 | 600 | 49 | Related questions |
cyber monday clothing sales | 700 | 600 | 43 | Related questions |
baby clothes black friday | 600 | 200 | 22 | Site links |
black friday deals clothing | 450 | 250 | 42 | Related questions |
cyber monday clothing | 400 | 200 | 53 | Adwords top, Adwords bottom |
While you want Google to favor your website content, at the end of the day, it’s humans who will buy your products. This set of keywords will give you an idea of which buzzwords or phrases (even if they sound a little cheesy) you should focus on to drive shoppers’ attention to your store:
Keyword | Search Volume (Global) |
Search Volume (USA) |
Difficulty Score | SERP Features |
---|---|---|---|---|
best black friday deals | 54,000 | 33,000 | 86 | Site links, Related questions |
best cyber monday deals | 27,000 | 25,000 | 72 | Related questions, Site links |
black friday offers | 8,200 | 800 | 92 | Site links |
best black friday sales | 6,400 | 3,200 | 83 | Site links |
best black friday | 4,000 | 2,500 | 84 | Site links |
black friday offer | 3,000 | 200 | 90 | Site links, Related questions, Image pack |
top black friday deals | 2,900 | 1,400 | 83 | Site links |
best online black friday deals | 2,000 | 1,200 | 90 | Site links, Related questions |
best cyber monday sales | 1,900 | 1,500 | 70 | Related questions |
the best black friday deals | 1,800 | 400 | 85 | Adwords top, Site links, Related questions |
biggest black friday deals | 1,500 | 800 | 83 | Site links |
top cyber monday deals | 1,200 | 1,000 | 74 | |
black friday doorbusters | 1,100 | 900 | 88 | Site links, Top stories, Videos |
best cyber monday | 1,000 | 800 | 69 | Sitelinks, Top stories, Videos |
best black friday offers | 900 | 100 | 88 | Site links |
best black friday clothing deals | 800 | 600 | 49 | Related questions |
best cyber deals | 700 | 600 | 74 | Site links |
biggest black friday sales | 600 | 150 | 84 | Site links |
best online black friday | 300 | 100 | 88 | Adwords top, Site links, Top stories, Videos |
biggest deals cyber monday | 250 | 200 | 76 | Top stories, Videos |
So you know you need to optimize your store for search engines, and you have the most important holiday keywords on hand. What next? Here are the most important SEO elements where your keywords should go.
Your store’s page titles appear as links in search engine results pages (SERPs), web browser tabs, and social media post thumbnails.
When writing your page titles, make sure to include the most valuable keywords. Ideally, place the keywords at the beginning of the title to help you rank higher. It’s important to make each page title unique—Google doesn’t like repetitive content and may mark it as spam. Also, try to stay within 60 characters to avoid your page title being cut off, as you can see in the example above.
Pro tip: Use tools like Google SERP Simulator to preview how your page titles will look in search results once published.
The main heading appears in the body text of your website. Add a couple of Black Friday Cyber Monday buzzwords to your main heading to make your website rank on search results.
Just like page titles, you want your main headings to be unique—don’t repeat the same heading over and over again on different pages. The main headings should also be optimized for the most valuable Black Friday Cyber Monday SEO keywords related to the page topic.
Since Google bots can’t see the images, they use alt image tags and file names to understand the content. An alt tag is a short and simple description of the image. Alt image tags are also used by screen readers for the visually impaired. So it’s crucial that whatever info you include in the alt tag is true to the image itself.
For example, a good alt tag for the image below would be: photo of a woman wearing a baseball cap. And a good file name for it would be: denim-baseball-cap.jpg
Pro tip: Make your alt tags and file names slightly different to have more keyword ops.
Keep your URLs short, simple, and include a focus keyword or phrase, as it helps search engines recognize what the page is about. If you’re planning to create a new landing page to promote your Black Friday Cyber Monday deals, choosing a URL that contains a valuable keyword is a must.
Google uses hyperlinks to understand the relevance and value of pages on your site. Links can be:
Think of each link, internal or external, as a vote—the more you have, the better. And while the link (or vote) itself is important, anchor text is what helps Google figure out what the vote is for.
An anchor text is part of the content where the link is added (or anchored) to. So, in a way, it hints at what content you’ll find in the link.
Link your holiday-related pages in product categories, blogs, or other landing pages. Then use a keyword-optimized anchor text to direct customers to your Black Friday Cyber Monday offer page.
Pro tip: Google values in-content links way more than footer and sidebar links.
Some markets are more competitive than others. And if you happen to be competing with companies that have a large marketing budget and dominate search results already, ranking for generic keywords like “t-shirt” or “sports bra” will be difficult.
Your best bet is optimizing pages for long tail keywords. Here’s how a long tail keyword works:
generic keyword + specifications = long tail keyword
Since long tail keywords are more detailed, they get less search traffic but usually have a higher conversion rate and are easier to rank for.
So, let’s say you’re selling yoga leggings. Instead of targeting the yoga leggings keyword, try leopard print yoga leggings, or any other cool detail about your product.
Optimizing your content for higher rankings in search results is important all year round, but it’s crucial during busy shopping seasons like Black Friday Cyber Monday. Use this guide to identify the most valuable keywords and start optimizing your website with them in mind today.
What’s your experience with using holiday SEO to get the most out of the Black Friday Cyber Monday season? Share your wisdom in the comments below!
By Aleksandra Rosa 13 min read
By Una Berzina-Pudule on Aug 16, 2023
Una Berzina-Pudule
Content Marketing Specialist
Una’s a Senior SEO Content Writer with a knack for SEO-friendly copywriting and building stunning landing pages. In her spare time, she's an avid reader and keeps close tabs on all things social media and mental health.
Una’s a Senior SEO Content Writer with a knack for SEO-friendly copywriting and building stunning landing pages. In her spare time, she's an avid reader and keeps close tabs on all things social media and mental health.
Search blog
Details
11 min read Aug 16, 2023
By Aleksandra Rosa 13 min read
© 2013 - 2023 All Rights reserved. Printful® Inc. 11025 Westlake Dr, Charlotte, North Carolina 28273