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The good news is that there are loads of marketing tools designed to help you manage and promote your Etsy shop. To save you some precious time, we’ve sorted through them and compiled a list of 10 Etsy apps for sellers that’ll help your products get noticed.
Social platforms are quickly becoming one of the most important aspects of digital marketing. If you’re not working on a strong social media presence, you’re missing out on an incredible opportunity to increase your online sales!
Outfy is an Etsy seller app that helps you promote your Etsy listings in just a few clicks and publish your social media posts automatically. With Outfy, you can:
Review the posting schedule and adjust it to your needs
Create promotion templates and listing visuals
Generate hashtags to use in your posts
One of this app’s best features is the Product Autopilot–you can pick a task (product, collage, or GIF automation), and Outfy will auto-select your products for promotions.
You can connect your Etsy store with up to 9 social media platforms, including TikTok, Facebook, Instagram, Twitter, Pinterest, and Tumblr.
Price: The Starter plan is free for the first 30 posts. After that, the prices start at 2.5 cents per share or post.
People are liking your products on Etsy, but the sales just aren’t coming through? Perhaps it’s time to jumpstart your email marketing. Newsletters are a great way to convert potential customers into buyers, and the Mad Mimi app makes creating and sending emails a breeze.
The Mad Mimi and Etsy integration allows you to drag and drop product images and descriptions from the Etsy platform directly into your newsletter, which you can later send out to your mailing list. After the email campaign has gone out, the app generates data about opens, clicks, and customer engagement, so you can improve your content with each newsletter.
Price: The Basic plan starts at $10/month, and the pricing depends on the size of your email list.
There’s a reason why Etsy has so many articles on shop improvement with the help of SEO—keywords matter! When used correctly, SEO can transform your store’s performance, and Marmalead is just the tool you need to be the Etsy SEO star.
This app finds the keywords real shoppers use to find listings similar to yours. You can also check the search volume and keyword engagement, as well as the market-based pricing and number of days it takes to ship a product.
Once you’ve found the winning keywords, apply them to all your product listings, so buyers can easily find your shop.
Price: The plan costs $19/month.
4. Printful
The Printful Etsy app lets you automate your online store, so you can focus on designing and marketing. Put your designs on custom t-shirts, hoodies, dresses, leggings, pillows, mugs, posters, and other trending products, and connect your Etsy store with Printful.
Printful operates with a print-on-demand model. What does that mean? Whenever someone buys an item from you, we’ll prepare the order and ship it to the customer under your brand—no need to invest in unsold stock.
Price: ThePrintful + Etsy integration is free. There’s also a paid plan called Printful Growth that costs $24.99 and has a 14-day free trial. Growth includes permanent exclusive discounts, personalized assistance, and other perks.
Word-of-mouth marketing is still one of the most effective ways to get new Etsy customers. A personal recommendation from someone you trust will have a more significant effect than any marketing campaign. That’s why affiliate marketing is something you should definitely consider!
LeadDyno lets you set up a customizable affiliate sign-up page you can share with your potential affiliates. When affiliates register with you, they’ll get an automated email with all the information they need to spread the word. After referrals start rolling in, paying commissions is simple with PayPal or Dwolla.
Price: You can try LeadDyno for free for 30 days. The subscription plans start at $49/month.
If you’re looking for more ways to boost your Etsy sales through word-of-mouth marketing, you’ll like ReferralCandy. This app automatically tracks your customers’ referrals to your Etsy business and allows you to reward them.
You can choose the rewards you want to give your customers, like a percentage or fixed-amount discount, custom gift, or cash.
Price: ReferralCandy has a free 30-day trial. The Premium plan starts at $49/month, plus a small commission fee.
Managing a large Etsy store is exciting but can be challenging. What’s great about the Vela app is that you can edit thousands of listings in minutes, making it much easier to set up and take down a sale, add tags, create variation profiles, and optimize product photos.
If you’re looking for a one-stop shop for all your needs, Seller Tools is the app for you. It covers promotional activities (social media, coupons, sales events), marketing (niche research, market-based pricing research), and SEO (keyword research, position tracking, automated renewals).
This app has several other tools, such as shop backup and a sales map generator, that can help you run your shop and make your products Etsy bestsellers.
Price: Part of Seller Tools is free. Subscriptions start at $9.95 per month, depending on the features you want to use.
We always recommend consulting a tax specialist when dealing with taxes for your store, and TaxJar is a great resource. This app takes all the guesswork out of sales tax collection by tracking your sales state by state, letting you know when and what you have to pay in taxes.
TaxJar syncs up with your Etsy account and automatically pulls the information it needs; you don’t need to upload or download anything. This app will even reconcile errors in your pricing so you can collect the right tax amount with each sale.
Price: TaxJar has a free 30-day trial, and the subscription plans start at $19 a month.
10. Craftybase
Source: Craftybase
Craftybase is an all-in-one inventory management and bookkeeping solution for Etsy sellers. It helps you track stock levels, costs of goods sold (COGS), and profits. The app automatically imports data from Etsy, simplifying the monitoring of orders, expenses, and materials.
Craftybase offers powerful reporting tools, including detailed profit breakdowns and tax preparation reports. The straightforward dashboard helps sellers understand their financial status and stay compliant with Etsy’s guidelines, tax regulations, and more.
Price: Craftybase has a 14-day free trial, and the subscription plans start at $24/month.
11. Backtsy
Source: Backtsy
Backtsy is a specialized backup tool. It ensures your store’s data is safe by automatically backing up all your listings, reviews, orders, and other critical information.
This app helps protect against data loss due to unexpected events, such as account issues or accidental deletions. By using Backtsy, sellers can restore their data quickly and continue Etsy business operations without significant interruptions.
Price: Subscription plans start at $4.50/month.
12. eRank
Source: eRank
eRank is a comprehensive SEO tool for Etsy sellers that focuses on optimizing listings to improve search visibility. It provides keyword suggestions, competition analysis, and listing audits, helping sellers refine their SEO strategies.
eRank also tracks trends and offers insights into pricing and market demand, letting you make data-driven decisions to boost your shop’s performance.
Price: eRank offers a free version with its primary features. To unlock advanced Etsy statistics, get one of the paid plans starting at $5.99/month.
13. EtsyHunt
Source: EtsyHunt
EtsyHunt is a research tool that provides detailed analytics on Etsy’s top-performing products and shops.
Aside from trend, keyword, and competitor reports, it also offers several AI tools. They help sellers manage and optimize their listings by:
Improving titles and descriptions based on target keywords
Editing listing images with background removal and replacement
Setting up automatic follow-up messages to customers to increase the review count
Price: EtsyHunt has a free version with limited daily searches, partial analytics charts, and a few other features. To receive more perks, get one of the paid versions, which start at $3.99/month.
14. PickFu
Source: PickFu
PickFu is a feedback tool that allows Etsy sellers to conduct market research by gathering opinions from real people.
Sellers can use PickFu to test product photos, descriptions, branding, and other elements before making decisions. This immediate feedback helps sellers optimize their listings and marketing strategies, ensuring they resonate with their target audience and boost sales.
What makes PickFu different from other Etsy research apps is that you get direct feedback from real people, not just overall keywords and trends.
Price: For beginners, we recommend a free plan with a cost-per-response tariff ($1/response). Once you get the hang of it, you can upgrade to other plans starting at $79/month.
15. Canva
Source: Canva
Canva is a versatile graphic design platform that lets users create visuals easily, even without extensive design experience. It’s a great alternative to expensive and more complex design tools like Photoshop.
Use Canva to create:
Product listing images: Canva offers abundant templates and tools to create eye-catching product photos. Sellers can use Canva to enhance their product images with overlays, text (e.g., sizing info), and other design elements.
Branding and marketing materials: Canva is ideal for creating cohesive branding elements such as logos, Etsy Shop icons, banners, and packaging inserts. Consistent branding helps establish a professional image and can increase brand recognition and customer loyalty.
Social media content: Canva has a template library for social media posts, stories, and ads. The templates already come in the correct dimensions and can be completely customized.
Digital products: Canva is a goldmine for any Etsy seller who offers digital products. You can create the products quickly and edit them in minutes for seasonal or other updates.
Price: Canva Free costs $0 and includes its iconic design tools, visuals, and templates. However, you’ll notice that some design elements and AI tools are behind a paywall. Access those and other perks with paid plans starting at $15/month. The paid plans have a 30-day free trial.
If you’ve already learned how to make money on Etsy, explore the available marketing tools to take your ecommerce store to the next level. The busiest online shopping season is almost here, so check out the apps we’ve listed, make use of the free trials, and increase sales on Etsy before the year is out.
If you can suggest an app that’s helped you run a successful Etsy shop (or maybe you’ve decided to create your own app for this purpose), let us know in the comments!
