25 Best winter products in 2025

The holiday season is the busiest time of year for ecommerce sellers. Last year, holiday sales topped nearly $1 trillion – showing that seasonal shopping remains a profitable niche in retail.

As the cold weather sets in, shoppers turn to winter essentials like warm clothing, mugs, and blankets. At Printful, we’ve found that sellers who stock their store with top-selling items and promote them as part of the holiday spirit see some of their best results all year.

Key takeaways

• Apparel leads winter sales with hoodies, sweatshirts, joggers, and leggings topping demand as versatile cold-weather wear.

• Cozy home products are reliable sellers – blankets, candles, pillows, and slippers make homes warm and festive.

• Holiday-ready products such as ornaments, matching pajamas, board games, and pet gear attract holiday shoppers and fit naturally into gift guides.

• Marketing works best when timed early and varied – mix social, email, content, and bundles to maximize holiday sales.

• Printful helps you design and sell online with no inventory risk, letting you launch products quickly and test unique designs.

Best winter products to sell 

Here’s our list of 25 winter season products that double as personalized gifts, appeal to holiday shoppers, and help your business stand out. Each one is easy to customize with Printful’s tools and ship on demand – proven print-on-demand (POD) bestsellers.

Hoodies

Hoodies are one of the most reliable winter products to sell. They’re versatile, cozy, and a go-to choice for anyone in cold weather. Design custom hoodies with bold graphics or subtle embroidery.

With our print-on-demand model, you can launch hoodie collections quickly and test what resonates without holding stock.

Sweatshirts

Sweatshirts remain a classic layering piece during the colder months. Families often buy them for Christmas photos or coordinated looks.

With broad appeal and accessible price points, custom sweatshirts are smart additions to any store and across niches, helping sellers offer comfortable options that suit a broad audience.

Jackets and coats

When the snow falls, shoppers need practical outerwear. Think jackets and coats, puffers and windbreakers – all strong winter products to sell that keep people comfortable while giving you plenty of room for creative designs.

Custom jackets are a smart play with sporty audiences or those living in colder regions. They’re everyday winter essentials that mix style and warmth, making them an easy win for your store.

Leggings

Leggings are one of the most versatile clothing items in the colder months. People love them for lounging at home, layering under warm clothing, or staying active when the temperature drops. Plus, they’re affordable – which makes them an easy add to any holiday shopper’s cart.

By offering custom leggings, sellers give customers a stylish but practical option that works year-round, not just in the winter season.

Joggers

Joggers are a go-to cold-weather comfort. They’re easy to pair with hoodies or tees and can be marketed as part of bundle deals.

Custom joggers move quickly during the holiday season because they check all the boxes: affordable, on-trend, and practical. That balance makes them one of the easiest products to sell during the holiday season.

Beanies

Small but powerful winter accessories that always see high demand. They’re affordable, lightweight to ship, and appeal to nearly every demographic.

Use custom beanies to showcase your logo, embroidered art, or seasonal graphics. They’re one of the simplest but most reliable products to sell – a low-cost way to reach a wide audience.

Scarves

Scarves and gaiters are a must-have for both fashion and function. While Printful doesn’t offer traditional scarves, you can design custom neck gaiters that double as stylish layers and outdoor gear. They’re versatile winter essentials for snow days, hikes, or even as a holiday gift idea.

Socks

Socks are a universal cold-weather essential and a trending product in gifts. They’re low-cost, lightweight, and perfect for upselling or bundling. Custom socks with festive prints, monograms, or fun patterns add a personal touch and work well in gift guides.

Slippers

Slippers, like socks, are a cozy favorite for the winter months. They bring comfort and warmth, making them a thoughtful choice for holiday shoppers.

While Printful doesn’t offer slippers, you can explore personalized footwear alternatives that fit the same theme and appeal to anyone looking for great gifts.

Blankets and throws

Blankets are among winter’s top-selling items. They bring warmth, comfort, and style to any home. Offer custom blankets as one of the top POD holiday bestsellers, from fleece to sherpa, appealing to both practical buyers and those seeking decorations.

Printful fulfills each blanket on demand, so you don’t need to stockpile inventory, lowering risk for sellers.

Hand warmers

Hand warmers are excellent for the winter selling season, keeping people comfortable during snow days and outdoor adventures. Along with heating pads, they’re popular as affordable and practical gifts.

Shoppers often see them as a thoughtful seasonal accessory for staying warm, and they pair well with other winter gift ideas featured during the holiday season.

Mugs and self-heating cups

Hot drinks define the holiday spirit. While self-heating cups trend as modern luxury, sellers can lean on seasonal custom-printed mugs just the same.

They’re affordable seasonal products, easy to personalize, and appeal to a wide market. Pair mugs with blankets or hoodies in bundle deals to raise your cart value and give shoppers a ready-made set for holiday gatherings.

Candles

Scented candles make homes feel cozy during the festive season. Custom candles let you offer scents like vanilla, pine, or cinnamon – all popular for Christmas and beyond.

With Printful, you can design custom labels and other branding options that turn candles into one-of-a-kind gifts and top-selling products. Unique branding adds value that helps your store stand out during the busy holiday season.

Home scents

Diffusers and aromatic oils are timeless seasonal products that set the mood during the holiday season. They’re a favorite with holiday shoppers who want their homes to smell cozy for quiet nights in or festive holiday gatherings.

Pair them with candles or other home decor product ideas for an easy cross-sell that feels thoughtful, not salesy.

Pet winter gear

Pets deserve a little love during the holidays, too. Custom pet products like hoodies or bandanas help sellers tap into this niche without inventory risks. Printful lets you test designs on demand, making pet gear a fun way to expand your store and reach more people in new markets.

Ski accessories (or other winter activities)

Winter activities like skiing and snowboarding increase demand for functional sportswear and accessories. Think jackets, neck gaiters, and beanies – small items that pack big value. They’re practical, easy to customize, and give you a creative canvas for seasonal designs.

Pajamas

Matching pajamas are a holiday tradition, especially for Christmas morning photos and family gatherings with children. They’re playful, cozy, and widely shared on social media.

Custom pajamas allow you to capitalize on this family-centered shopping trend while adding charm and novelty to your store.

Tree ornaments

Tree ornaments are extremely seasonal but among the strongest-performing products during the holidays.

Custom Christmas ornaments give shoppers a way to add a personal touch to their festive décor. Affordable and giftable – easy winter stuff for sellers to stock and promote.

Board games

Board games are classic winter items, bringing families together during Christmas, snow days, and more. They’re perfect for cozy holiday nights, giving families a fun reason to laugh, compete, and spend time together.

Sellers can also expand into custom jigsaw puzzles, which fit the same cozy game-night vibe and pair well with other winter gift ideas.

Pillows

Pillows are another easy way to refresh home décor during the holiday season. Design custom pillows with festive patterns, quotes, or cozy designs to keep your store relevant.

Lightweight and affordable, they give sellers a practical home product that appeals to a wide range of buyers.

Water bottles

Reusable bottles are practical and gain traction in the winter season when shoppers carry hot drinks on commutes or outdoor trips.

Custom water bottles are eco-friendly, durable, and easy to personalize, making them appealing for both everyday use and holiday shoppers. They’re versatile, functional items that strengthen any store’s product mix.

Aprons

Aprons are practical yet fun holiday season products, especially during baking or festive cooking sessions. There are plenty of apron design ideas, like seasonal prints or monograms.

Use Printful’s Design Maker for high-quality mockups and print results, turning simple kitchen gear into a thoughtful seasonal highlight.

Tote bags

Tote bags are functional, eco-friendly, and useful as both winter and spring products to sell. Promote custom tote bags as reusable gift wrap or everyday carry bags.

Their practicality and low price point make them a smart add for your store and an easy win with shoppers.

Wall art

Wall art is popular year-round but gains traction during the holiday season when buyers look for festive décor or thoughtful gifts.

Create custom posters with cozy, winter-themed designs with sharp printing and reliable delivery, even during the holiday rush.

Sticker packs

Stickers are fun, low-cost items that let customers personalize their belongings. Make stickers online – they’re lightweight, easy to ship, and versatile enough for holiday themes.

They’re ideal as stocking stuffers or packaging add-ons that add a personal touch. 

Create winter products with Printful

Getting started with Printful is simple, even if you’re new to ecommerce. Here’s how to set up your account, pick your winter product ideas, and design and sell risk-free.

1. Sign up for free: Create your Printful account in a few minutes.
   
   

2. Pick products: Choose from our vast Catalog of apparel, home décor, and other seasonal items.
   
   

3. Design your products: Use the free Design Maker to upload artwork, add text, or create graphics directly on the platform.
   
   

4. Connect your store: Sync with Shopify, Etsy, WooCommerce, or any other of our partnered ecommerce platform integrations.
   
   

5. Launch and promote: List products and let Printful handle the printing, packing, and shipping for every order.

This streamlined process lets you test new, unique designs, launch collections quickly, and expand your business during the holiday season without inventory hassle.

How to market winter products

Use multiple channels to reach shoppers

Before you launch, start with a clear plan. Developing a marketing strategy helps you decide which products to sell, which audiences to target, and how to track results.

The winter season is competitive, so skipping the prep means missed opportunities. Planning also helps you test, learn, and adjust for the full ecommerce holiday calendar – since not every campaign works the first time. Start early and stay flexible.

Here are the main marketing types to include in your winter playbook:

• Social media marketing: Showcase products on TikTok, Instagram, Pinterest, and Facebook with cozy lifestyle posts, short videos, and seasonal promotions.
  
  

• Email marketing: Send newsletters, reminders, and promotions highlighting bundles, product ideas, and limited-time offers.
  
  

• Content marketing: Publish blog posts, how-tos, and seasonal gift guides to capture search demand and reach holiday shoppers.
  
  

• Paid advertising: If you have the budget for it, use search, social, or display ads to drive targeted traffic quickly.
  
  

• Influencer partnerships: Work with creators who’ll showcase your items authentically in winter-ready settings.
  
  

• Affiliate marketing: Let partners promote your business in exchange for commissions, expanding reach with minimal upfront spend.
  
  

• Community engagement: Build trust by joining online groups, forums, or seasonal challenges.

The holiday season is a short window, but with smart marketing strategies and trending products, you’ll grab attention and scale your business. Test different channels, lean into what works, and you’ll be ready to capture peak demand.

Bundling products to raise cart value

Product bundles simplify the shopping process while boosting your revenue. Customers appreciate ready-made packages, especially during holidays, when convenient savings matter most.

Instead of buying items one by one, shoppers will get a curated set of best-selling products that feels like a complete gift.

Build bundles around holiday gatherings – think cozy apparel with home items – and position your store as the go-to for easy shopping. Just make sure to highlight savings in your listings so customers see the value right away.

Limited-edition winter designs/products for urgency

Winter sales have a small shopping window and it’s highly seasonal.

That means timing is everything. Shoppers begin browsing as early as October, so your holiday season marketing should launch at least 6-8 weeks before peak demand. Publishing content early makes your products visible as soon as buyers start searching.

Exclusivity also drives action.

Announcing limited stock, limited-edition products, or seasonal collections with unique designs makes shoppers feel the need to act fast. When combined with the right timing, this sense of urgency helps you stand out and secure sales before the rush peaks.

Learn more: How to create a holiday marketing campaign

Conclusion

The winter season is one of the most profitable periods for ecommerce businesses. With cozy apparel, home décor, and gift-ready items, your store will capture demand and stand out.

From there, it’s all about smart marketing strategies and timely campaigns. Start early, stay flexible, and focus on top-selling products that match what shoppers want.

Printful gives you the tools to launch, test, and sell online successfully – all without the risk of carrying stock or managing production on your own. Design trending products for winter now and dominate sales during peak season!