Let’s see… You create designs and want them printed, but can’t decide between sublimation and screen printing. And the printing process and fulfillment techniques are different for each.
Sublimation vs. screen printing: which one is better and how can you choose? Which method will fit your designs, your brand, and your business? If you’re eager to get your questions answered, keep reading.
Both techniques are widely used to create stunning prints on apparel and accessories. But each has benefits and downsides.
For example, sublimation printing is better for on-demand production while traditional screen printing makes more sense for bulk manufacturing.
Other differences between these techniques:
Sublimation is perfect for printing garments from seam to seam while screen printing is best for printing a small design on a garment.
Sublimation printing embeds the ink into the fabric, while in screen printing, the ink sits on top of the fabric.
Sublimation is usually only printed on polyester while screen printing is mostly done on cotton.
And that’s only the beginning. Let’s dive in to learn more about each method.
Sublimation, also known as heat transfer printing, is a technique where the design is embedded in the fabric using heat and ink. In the print-on-demand world, it’s the go-to printing method for creating all-over print products as it allows printing on fabric from seam to seam.
Sublimation printing is somewhat of a lengthy process. First, the design is printed on a special transfer paper. Then, the paper is fed into the heat press machine and combined with the fabric. Due to extremely high heat, ink from the paper binds with the fabric fibers.
Sublimation is best for printing on light-colored polyester, polyester blends, or polymer-coated fabrics. That’s because the ink binds with synthetic fibers better. Sublimation is also used to print home & living items like blankets, mugs, laptop sleeves, and gaming mouse pads.
Traditional screen printing, or silk screening, is much different from sublimation printing. While sublimation is an almost fully automated process, screen printing is mostly done manually.
In this printing process, the ink is pushed through a mesh stencil (also known as a woven screen) onto the fabric using a squeegee.
If you choose to print your designs with the screen printing technique, a special screen needs to be made for every element of your design. Because of that, it’s best to have simpler designs with one or a few colors as each color is applied separately layer by layer.
The more colors in your design, the more ink is used to print it. Using a lot of ink for designs will create a thick layer of paint on the garment. That’s because the ink doesn’t soak into the fabric but stays on top of it. This creates interesting ink textures that can be a nice touch to your design.
Let’s go over each printing technique in detail so it’s easier for you to choose the best one for your brand.
Sublimation print quality is outstanding. You can print fine lines and details in multiple colors that will be vibrant and sharp. Since the color is embedded into fabric fibers, it doesn’t wash out easily and it doesn’t crack or peel. Sublimation print is durable and long-lasting.
Screen printing also provides fantastic print quality. The colors are just as vibrant and sharp. However, screen printing doesn’t support very colorful designs like photos. If your designs contain just one or a few colors, screen printing can still be your go-to technique. Keep in mind that the ink doesn’t sink into the fabric as it does with sublimation. The more colors you print on the garment, the thicker the print will be.
Since the ink sits on top of the garment, screen printing can be less durable over time than sublimation printing. After many washes, the ink may crack and peel, and the colors can fade.
Sublimation printing supports designs of different complexity. You can print detailed pattern designs, gradients, colorful artwork, or digital photos.
Screen prints, on the other hand, are better for bold designs that contain one or a few colors. If you want to print artwork with more than one color, it should be simple. And remember that gradients are tricky. For example, if your design contains gradients, it may not come out exactly as you imagined it because they’re hard to print.
When it comes to colors, sublimation supports designs and gradients with multiple colors. Since sublimation is usually performed on light-colored fabric, all whites in your design may be blank spaces on the fabric.
As for screen printing, like we’ve discussed, designs with one or a few colors work best. Each color has to be printed separately, which takes more time to print the garment. But screen printing can be done on different fabric colors, so you can use that to your advantage.
Silk screening will be your only option if you want to add some pizzazz to your designs. For example, you can add glitter to your artwork or other types of inks for different effects. To create interesting textures or eye-catching designs, you can use specialty inks like gold or silver. There are also inks that produce a cracked or cork texture, or a leather effect.
Source: Stylus Apparel
Sublimation uses four primary colors (known as CMYK or cyan, magenta, yellow, and black) to print all designs. Unfortunately, sublimation printing doesn’t support specialty inks and other extras like glitter, so screen printing would be the better option in that case.
Sublimation is most suitable for printing on light-color polyester, polyester blends, or polymer-coated fabrics. Sublimation also is a good fit for materials that contain nylon, spandex, neoprene, lycra, and others. You can sublimate cotton but heat transfer printing is better adapted to synthetic fabrics.
Apart from fabrics, sublimation is also used to print designs on ceramic and enamel mugs and cork-backed coasters.
Screen printing is more suited for printing on cotton and cotton blends because the ink adheres better to such fabric fibers.
Silk screening is also often used to print on paper. By using specialty inks, it’s possible to screen print on metal, wood, plastic, and other materials.
If you’re looking for an eco-friendly fulfillment method, sublimation is a good choice. Sublimated products that are created on demand eliminate overproduction. Also, the sublimation ink is non-toxic and eco-friendly, and sublimation doesn’t require a lot of water compared to other dye transfer techniques.
Plus waste is kept to a minimum during the production process. For example, Printful’s all-over print products are cut & sewn in-house. The leftover fabric scraps are used to create scrunchies and headbands, reducing fabric waste as much as possible.
Alternatively, when you choose to screen print products for your brand, you’ll most likely have to order in bulk to get the best price per item. This may result in leftover stock and product waste if your items don’t sell. What’s more, plastisol inks that are most commonly used in screen printing are toxic and not biodegradable. However, screen printing does support water-based inks that are more eco-friendly but you’ll have to do your research—not all suppliers use these inks.
When it comes to the number of items you can print using sublimation, it’s perfect for both small and large orders. That’s why sublimation is one of the most popular methods among dropshipping companies as it’s easy to use this printing technique for as many or as few items as you need.
However, screen printing is more suited for bulk orders. That’s because each shirt is printed manually using stencils made specifically for your design. So you want to make a larger order (at least 25 pieces) as the price per t-shirt or other garments will be better in bulk.
Sublimation is a better choice for on-demand fulfillment as it’s possible to order just one item. Screen printing on the other hand is not a popular technique in on-demand production.
For example, at Printful, when you offer all-over print products or other items that are sublimated, your order gets made only after you receive it. But if you’d like to offer screen-printed products on your store, it will be more cost-effective to sell them only in bulk. That way, you can make sure no items are left in your stock that you may never sell.
Betting on selling all your stock is a risky business. When you sell sublimated on-demand products with Printful, you don’t need an upfront investment. That’s because your products are fulfilled only when your customer orders them. You get money from your customer, pay Printful for the item your customer ordered, and keep the profit.
With screen printing, you’ll likely need to invest in products before you sell them. That’s because when you order in bulk, you typically have to pay for the whole batch upfront. The problem is your money is tied up in stock and you may not be able to sell all your items. If you end up having to sell products at a larger discount just to unload stock, you won’t take in as much in profit.
After checking out each of the printing techniques and discovering their advantages and limitations, let’s see which method suits your business model best.
Sublimation printing is a great option if you’ve chosen to dropship the products you sell. For example, if you sell products that are manufactured on demand, sublimation printing is more suitable for your business. It’s one of the most popular printing techniques offered by print-on-demand companies like Printful.
Since sublimation supports selling different quantities of products, you can print as many products as you need, whether it’s just one or a hundred. Printful also offers discounts for bulk orders.
When you consider a printing technique, you should keep in mind how you want your designs to look on products. Sublimation can print detailed multicolor artwork, photos, and patterns from seam to seam. If you want your designs to cover a garment fully, sublimation printing is the best choice.
Last but not least, think about the garments you want to sell. Sublimation is best for polyester fabric and such fabric blends.
Generally, screen printing is not a technique that print-on-demand companies offer. Still, you can try to find a company that’ll be willing to fulfill and ship your orders under your brand.
Keep in mind that fulfilling just one or a few products with this technique is not cost-effective. The best price per item is when you order in bulk.
If your design is simple and consists of just one or a couple of colors, screen printing is a good choice. You’ll like this printing technique if you like the feel of ink on the garment. You can also add extra flair with glitter or specialty inks to make your designs more eye-catching.
Finally, remember that screen printing holds best on cotton and such fabric blends.
If you’re looking for quick answers on whether sublimation or screen printing is better, here are some frequently asked questions.
The choice is yours. You’ve learned about sublimation and screen printing, their differences, benefits, and disadvantages. You’ve also learned what type of products, designs, and fulfillment methods are best for each printing method. Now it’s time to choose which technique fits your business model the best!
Either way, don’t be afraid to experiment with different printing methods. After all, your design ideas deserve to be turned into reality.
Happy creating (and printing)!
Jana is a Content Writer at Printful with a background in creative writing and content marketing. She draws inspiration from all things creative and has a deep love for all things written, be it a book, a script, a quote, or a joke.