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If you sell online, Pinterest is one of the most underrated social media platforms for driving traffic and sales. In this article, we’ll go over the most important Pinterest statistics you should know: Pinterest stats that reveal how users discover products, interact with content, and make purchasing decisions on the platform.
If you’re an eCommerce seller or digital marketer, this data will help you understand how Pinterest stacks up against other social media sites and why maintaining a strong Pinterest presence should be part of your strategy. Use these Pinterest stats to sell better and decide whether it deserves a place in your social selling toolkit.
16 Interesting Pinterest statistics
Use these Pinterest user statistics to understand how the platform drives discovery, engagement, and sales, and how to make it work for your business.
There are 619 million monthly active Pinterest users in Q4 2025
Pinterest hit an all-time high of 619 million monthly active users in Q4 2025, a 12% year-over-year increase and the platform’s 10th consecutive quarter of record-high MAUs. To put that into perspective, the number of people who use Pinterest has nearly doubled since 2018, growing by over 300 million social media users in seven years.
For eCommerce sellers, it’s a clear sign that Pinterest user growth shows no signs of slowing down.
Source: Statista
275 million users engage with Pinterest weekly
Pinterest’s engagement isn’t just monthly, it’s weekly. There are 275 million weekly users, making up more than half of the platform’s user base. These weekly pinners and social users who return regularly to plan, discover, and shop give your products more chances to be seen and saved than on almost any other platform.
Pinterest’s revenue reached $1.319 billion in Q4 2025
Pinterest ended 2025 with Q4 revenue of $1.319 million, representing 14% growth from the previous year, and full-year revenue of $4.222 million, up 16% from 2024. CEO Bill Ready credited continued momentum in AI in Pinterest shopping and AI-powered tools that help brands connect with high-intent buyers more effectively. With over 80 billion monthly searches on the platform, Pinterest’s commercial value for advertisers has never been clearer.
Pinterest is the 15th most popular social media site worldwide
As of early 2025, Pinterest ranks 15th among social media platforms globally by monthly active users.
Despite intense competition from platforms like Facebook, Instagram, and YouTube, Pinterest continues to grow. Regional platforms like WeChat, Douyin, and Weibo lead in China. But Pinterest is a key player in Western markets, especially for eCommerce and product discovery, and the social media marketing statistics speak for themselves.
Source: Statista
Pinterest Ranks 2nd on the American Customer Satisfaction Index (ACSI) in 2025
Pinterest users are among the most satisfied on social media. The platform scored 73 out of 100, placing it ahead of both Facebook (64) and Snapchat (72). And in the most recent ACSI Entertainment Study 2025, Pinterest jumped 5% to claim 2nd place among all major social media sites, trailing only Bluesky.
That’s a strong signal of trust, especially for sellers. When people enjoy the platform, they’re more likely to engage with brands’ content and discover products. It’s one of the more telling facts about Pinterest that often gets overlooked.
The US, Brazil, and Mexico have the most Pinterest users
According to Pinterest usage statistics, the largest audience is in the US, followed by Brazil and Mexico. These markets are also seeing the strongest user growth, making them key targets for eCommerce sellers.
But how many Pinterest users are there in each country? The numbers are impressive: the US has nearly 96.9 million Pinterest users, Brazil has 42.22 million, and Mexico has 28.52 million.
European countries follow the top 3. Right after Mexico, Germany and France take 4th and 5th place, with less than 20 million users each.
If your target audience speaks Spanish or Portuguese, Pinterest offers a growing, high-intent market. Use Pinterest ads and Promoted Pins to reach these users while competition remains relatively low.
Source: Statista
Nearly 70% of Pinterest users worldwide are female
Understanding Pinterest user demographics is essential for any seller. As of early 2025, 70% of Pinterest users are women, while male users account for just 22.8%. The vast majority of activity comes from women, driven by the platform’s focus on visual content, DIY, fashion, beauty, and home decor. Women aged 18 to 34 represent the single largest segment, accounting for around 40% of the total Pinterest user base.
Source: Statista
Gen Z is the fastest-growing Pinterest audience
Struggling to reach Gen Z? Gen Z Pinterest marketing starts here. Gen Z users now make up 42% of the platform’s global users, and they’re just getting started. A key insight for Pinterest demographics: 67% of the 2026 Pinterest Predicts trends are driven by Gen Z, underlining how much this generation shapes top searches and what’s next on the platform.
Gen Z isn’t just scrolling. They research brands, save new ideas, and shop with intent. Many use Pinterest to find new brands they’ve never heard of, making it a powerful channel for brand discovery and sales.
Valuable read: Gen Z Fashion: 14 Fashion Trends
1 in 3 Pinterest shoppers makes an annual income of over $100K
Pinterest draws a high-earning audience, one of the most compelling Pinterest consumer behavior insights available. 1 in 3 luxury shoppers on Pinterest earns over $100 thousand a year, and they are 35% more likely to reach six figures than luxury shoppers on other social media platforms.
If you’re targeting buyers with spending power, Pinterest gives you an edge. It’s where visually-driven eCommerce meets a high-income, product-focused audience.
Most Pinterest luxury shoppers are under 35
Roughly 70% of Pinterest’s luxury shoppers are under 35, and 4 out of 5 are women. These users search for and save products from top-tier brands, making Pinterest a prime spot for reaching young, brand-aware buyers.
The Pinterest target audience is more receptive to luxury brand messaging than users on other platforms. That’s why top-tier brands invest in Pinterest ads and branded content to drive discovery and conversions.
Pinterest ads drive more conversions and higher returns
Pinterest advertising effectiveness is one of the platform’s strongest selling points for eCommerce sellers. Shopping ads on Pinterest deliver 3x higher conversion and sales lift, along with 2x the positive incremental ROAS compared to other platforms.
Pinterest also sparks action. Users exposed to brand ads here are 10x more likely to search for that brand later, even outside of Pinterest. On average, advertisers see a 32% higher return on ad spend than on other digital platforms.
For Pinterest for sellers, that means more clicks, more purchases, and stronger long-term brand impact.
82% of Pinterest users browse through the mobile app
Most Pinterest activity happens on mobile, a critical insight for optimizing Pinterest for mobile sales. According to recent data, 82% of users use the Pinterest mobile app to browse content and save Pins.
For sellers, that means mobile visuals matter. Your product photos, designs for Pinterest Pins, and descriptions must all be optimized for small screens. A well-maintained Pinterest profile with vertical imagery and concise copy performs significantly better with mobile users.
Video Pins drive stronger engagement and sales
Video Pins are among the most effective Pinterest eCommerce tools available to sellers today. Pinterest users watch close to 1 billion videos on the platform every day, and video content continues to see strong year-over-year growth in both views and engagement.
For eCommerce sellers, this means more visibility, saves, and opportunities to turn views into sales. With the majority of Pinterest activity happening on mobile, short-form vertical video is particularly well-suited to how users naturally browse and discover products on the platform.
88% of Pinterest trend predictions have come true
Pinterest doesn’t just reflect trends; it predicts them. Each year, the platform publishes its Pinterest Predicts report based on billions of user searches. Over the past six years, 88% of its predictions have come true, and Pinterest trends last nearly twice as long as trends originating elsewhere online. That makes it one of the most reliable tools available for planning products, marketing content, and campaigns before trends peak.
The 2026 Pinterest Predicts report identifies 21 emerging trends. The platform’s data can automatically update your understanding of what’s next in fashion, beauty, food, and home decor, giving sellers a real head start on demand. Checkouts on Pinterest Predicts 2025-related content increased 68% year on year, proof that these trends translate directly into sales.
Pinterest users save over 1.5 billion Pins each week
Pinterest users save more than 1.5 billion Pins every week. From outfits and home decor to gift ideas and product finds, this Pinterest shopping statistics data point shows clear buying intent across the board.
For eCommerce sellers, that’s a huge advantage. Pinterest isn’t passive scrolling; it’s people saving what they plan to buy. If your product fits their search, they’re ready to engage.
Inspiring Pinterest content helps against burnout and stress
One of the lesser-known Pinterest business insights is just how positive the platform feels to its users. Unlike the doomscrolling that dominates free time on other social media, people come to Pinterest to seek inspiration, and it shows. Spending just 10 minutes a day engaging with uplifting content can help users manage stress, loneliness, and burnout.
That experience extends broadly. 8 in 10 Pinterest users describe their time on the platform as positive, making it one of the most feel-good ways people choose to spend their free time online. For sellers, that means Pinterest shopping happens in a more open, optimistic mindset, one that’s far more receptive to discovering new products.
Key takeaways from Pinterest statistics
What do all these Pinterest stats actually mean for you as a seller? Pinterest isn’t just growing; it’s shaping how people find and buy products. The takeaways below break down which facts matter most and how to use them to your advantage.
Pinterest is showing steady growth
Pinterest is scaling fast. With 619 million monthly active users and $4.22 billion in full-year revenue for 2025, the platform has posted 10 consecutive quarters of record-high user counts. Although it may not top the global social charts, Pinterest has carved out a loyal, purchase-driven audience, and that means a real opportunity for sellers. The Pinterest business model is increasingly built around commerce, making it a stronger fit for eCommerce brands every year.
Pinterest is predicting trends and getting better at it
If you want to stay ahead of trends, Pinterest is one of the most reliable sources. Its prediction reports now have 88% accuracy over six years and continue to guide what buyers search for and save.
With a growing Gen Z user base and expanded AI in Pinterest shopping, Pinterest is becoming even better at spotting what’s next, especially in fashion, beauty, and home decor. The 2026 Pinterest Predicts report features 21 emerging trends, and 67% of them are Gen Z-driven, signaling where the next wave of eCommerce demand is heading.
Pinterest isn’t just spotting trends. It’s shaping them. One of 2025’s biggest is Dolled Up, A Gen Z-driven love for dollhouse-inspired looks. Urban Outfitters even launched a full product line around it, with items like bow clips, rosebud mugs, and vintage-style mirrors.
Pinterest beats other platforms for high-end sales
Pinterest users are more open to buying premium products than shoppers on other social platforms. They’re not just saving ideas; they’re ready to spend on what they find.
If you sell premium or high-margin products, Pinterest connects you with buyers who are ready to purchase.
What is Pinterest for?
Pinterest is the internet’s most action-oriented discovery platform. Users don’t just scroll, they search with purpose, save ideas for the future, and return ready to buy. Whether it’s fashion, home decor, beauty, or DIY, Pinterest is where inspiration becomes a shopping list.
What makes Pinterest especially powerful for eCommerce is its intent data. Users come here to plan and act. That’s why Pinterest isn’t just for collecting ideas, it’s a fast-growing shopping destination. With tools like Pinterest Shopping and Promoted Pins, sellers reach high-intent audiences while they’re actively looking for products.
For print-on-demand sellers, that intent is gold. Someone searching for “custom wall art” or “personalized tote bags” on Pinterest isn’t just browsing; they’re ready to find something they’ll actually buy. Building a strong Pinterest presence is one of the most cost-effective moves a Pinterest business can make in 2026.
Want to see how it works? Check out our video on how to market your products on Pinterest:
Time to start your Pinterest marketing and selling efforts
Want more eCommerce stats and Pinterest business insights? Follow the Printful blog for the latest data, platform comparisons, and trend insights. You might also enjoy our guides on making money on Pinterest and top Etsy statistics.
Chan is a copywriter, creative writer, and technical writer with 15 years of experience creating everything from training courses to compelling marketing copy. A self-confessed research nerd, she loves digging deep into a subject and bringing it to life on the page. When she’s not writing, she’s exploring forest trails or walking the beach with her dog, or in the kitchen experimenting with homemade pickles and jams.
