As of April 2024, Pinterest ranks as the 15th among social media platforms globally by monthly active users.
Despite intense competition from other social media platforms like Facebook, Instagram, and YouTube, Pinterest continues to grow. Regional platforms like WeChat, Douyin, and Weibo lead in China. But Pinterest is a key player in Western markets, especially for ecommerce and product discovery.
Source: Statista
Pinterest scored 5th on the American Customer Satisfaction Index (ACSI) in 2024
Pinterest users are happier than Facebook, Snapchat, and Reddit users. According to the American Customer Satisfaction Index (ACSI), Pinterest scored 74 out of 100 in 2024, earning it the #5 spot among all social media platforms.
That’s a strong signal of trust—especially for sellers. When people enjoy the platform, they’re more likely to engage with brands’ social media posts and discover products.
Still, the score dipped from 77 in 2023, showing there’s room for improvement as the platform evolves.
Source: American Customer Satisfaction Index (ACSI)
According to Pinterest usage statistics, the largest Pinterest audience is in the US, followed by Brazil and Mexico.
But how many Pinterest users are there in each country? The numbers are impressive:
European countries follow the top 3. Right after Mexico, Germany and France take 4th and 5th place, with less than 20 million users each.
If your target audience speaks Spanish or Portuguese, Pinterest offers a growing, high-intent market. Use Pinterest ads and Promoted Pins to reach these users while competition remains relatively low.
Source: Statista
Nearly 70% of Pinterest users worldwide are female
As of April 2024, 69.4% of Pinterest users are women, while only 22.6% are men. The platform’s focus on visual content, DIY, fashion, beauty, and home decor continues to attract a predominantly female audience.
Gen Z is the fastest-growing Pinterest audience
Struggling to reach Gen Z? You’ll find them on Pinterest. This generation now makes up 42% of the platform’s global users—and they’re just getting started.
Gen Z isn’t just scrolling. They’re searching, saving, and shopping. Many use Pinterest to find new brands and get product ideas, making it a powerful channel for brand discovery and sales.
Valuable read: Gen Z Fashion: 14 Fashion Trends
Source: Printful
1 in 3 Pinterest shoppers makes an annual income of over $100 thousand
Pinterest draws a high-earning audience. 1 in 3 online shoppers on Pinterest earns over $100 thousand a year. Pinterest users are 35% more likely to reach six figures than users on other social media sites.
They’re not just window shopping. According to Pinterest user statistics, these people are 27% more likely to buy premium products. The large household income and active Pinterest spend make this popular platform a goldmine for luxury brands.
If you’re targeting buyers with spending power, Pinterest gives you an edge. It’s where visually-driven ecommerce meets a high-income, product-focused audience.
Most Pinterest luxury shoppers are under 35
Roughly 70% of Pinterest’s luxury shoppers are under 35, and 80% are women. These users search for and save products from brands like Louis Vuitton and Carolina Herrera—making Pinterest a prime spot for reaching young, brand-aware buyers.
Source: Pinterest
The Pinterest user base is more receptive to luxury brand messaging than users on other platforms. That’s why top-tier brands invest in Pinterest ads and branded content to drive discovery and conversions.
Pinterest ads drive more conversions and higher returns
Shopping ads on Pinterest deliver 3x higher conversion and sales lift, along with 2x the positive incremental ROAS compared to other platforms.
Pinterest also sparks action. Users exposed to brand ads here are 10x more likely to search for that brand later—even outside of Pinterest. On average, advertisers see a 32% higher return on ad spend than on other digital platforms.
For ecommerce sellers, that means more clicks, more purchases, and stronger long-term brand impact.
82% of Pinterest users browse through the mobile app
Most Pinterest activity happens on mobile. According to recent data, 82% of users use the Pinterest mobile app to browse content and save Pins.
For sellers, that means mobile visuals matter. Your product photos, designs for Pinterest Pins, and descriptions must fit on small screens.
Video Pins are one of the most effective ways to boost engagement. Promoted Video Pins deliver 20% higher conversion rates than standard video formats.
For ecommerce sellers, this means more visibility, saves, and opportunities to turn views into sales.
80% of Pinterest trend predictions come true
Pinterest doesn’t just reflect trends—it predicts them. Each year, the social media platform publishes its Pinterest Predicts report based on billions of user searches.
80% of its predictions come true. That makes it one of the most reliable tools for planning products, digital marketing content, and campaigns before trends peak.
For example, one of Pinterest’s biggest trends right now is cherry red. Searches for this color and related terms are up by as much as 325%.
Source: Pinterest
Pinterest users save over 1.5 billion Pins each week
Pinterest users save more than 1.5 billion pins every week. From outfits and home decor to gift ideas and product finds, this activity shows clear buying intent.
For ecommerce sellers, that’s a huge advantage. Pinterest isn’t passive scrolling—it’s people saving what they plan to buy. If your product fits their search, they’re ready to engage.
Besides shopping, Pinterest is all about feeling inspired. Spending just 10 minutes a day engaging with uplifting Pinterest content can help university students manage stress, loneliness, and burnout.
That experience extends beyond students. 8 in 10 Pinterest users describe their time on the platform as positive (unlike the doomscrolling common on other social media). For sellers, that means Pinterest shopping happens in a more open, optimistic mindset.
Key takeaways from Pinterest statistics
What do all these Pinterest stats actually mean for you as a seller? Pinterest isn’t just growing—it’s shaping how people find and buy products. The takeaways below break down which Pinterest facts matter most and how to use them to your advantage.
Pinterest is showing steady growth
Pinterest is scaling fast. Both monthly active users and revenue have hit record highs in the past year—despite shifts in the ecommerce space.
Although it may not top the global social charts, Pinterest has carved out a loyal, purchase-driven audience. That means steady revenue for the platform and a real opportunity for sellers.
Pinterest is predicting trends and getting better at it
If you want to stay ahead of trends, Pinterest is one of the most reliable sources. Its prediction reports have 80% accuracy and continue to guide what buyers search for and save.
With a growing Gen Z audience and new AI-powered tools, Pinterest is becoming even better at spotting what’s next—especially in fashion, beauty, and home decor.
Pinterest isn’t just spotting trends. It’s shaping them. One of 2025’s biggest is Dolled Up—a Gen Z-driven love for dollhouse-inspired looks. Urban Outfitters even launched a full product line around it, with items like bow clips, rosebud mugs, and vintage-style mirrors.
