According to data from April 2024, Pinterest ranks as the 15th most popular social media app globally, based on the number of monthly active users.
Despite delivering very successful quarterly results for the past few years, Pinterest still falls well behind social media giants like Facebook, Instagram, and YouTube. It also lags behind some regional platforms like WeChat, Douyin, and Weibo, which are prominent in China.
Source: Statista
In 2024, Pinterest scored 6th on the American Customer Satisfaction Index (ACSI)
While Pinterest ranks fairly low in terms of the number of users when compared to other major social media sites, recent data shows that it performs much better when it comes to users’ satisfaction.
According to the American Customer Satisfaction Index (ACSI), which measures the satisfaction of US household consumers with the quality of various products and services, Pinterest scores 74 out of 100. This means it outranks popular social media platforms like Facebook, Snapchat, Reddit, and more.
That said, Pinterest has shown a considerable decrease of 4% from last year, when its customer satisfaction levels were much higher, reporting a 77 out of 100.
Source: American Customer Satisfaction Index (ACSI)
We know Pinterest has seen considerable user growth over the past few years, but which countries have the strongest user base? Data on Pinterest usage statistics from April 2024 shows that the largest Pinterest audience is in the US, followed by Brazil and Mexico.
But how many Pinterest users are there in each country? The numbers are impressive:
European countries are lower on the list, with Germany and France taking 4th and 5th place, both with less than 20 million users each.
This means Pinterest can offer interesting opportunities to business owners whose target audience is oriented toward Spanish or Portuguese-speaking communities. If you’re a business owner, it might be worth exploring what you can do with Pinterest ads and promoted Pins, to bring more eyes to your products.
Source: Statista
Nearly 70% of Pinterest users worldwide are female
When it comes to Pinterest demographics, women run the show. According to data from April 2024, 69.4% of Pinterest users are women, whereas only 22.6% of Pinterest users are men. This large gender gap could be explained by the fact that the Pinterest platform is generally more geared toward traditionally female interests—fashion, makeup, DIY projects, and more.
This trend, however, doesn’t reflect in the Pinterest workforce—around 55% of employees are women, and only 36% of Pinterest leadership is female.
Getting younger every day? The fastest-growing audience on Pinterest is GenZ
Yes, Pinterest’s audience is getting younger—GenZ makes up around 42% of Pinterest’s global user base, and that demographic is only growing.
According to Pinterest’s own data, Gen Z users are also more active when it comes to searching, saving, and shopping ideas. In fact, shopping and finding information about products and new brands are a few of the main reasons why Gen Z Pinterest users turn to the platform at all.
Source: Pexels
1 in 3 Pinterest shoppers have an annual income over $100k
Pinterest user statistics show that Pinterest users are generally more affluent than users on other social media platforms. A third of Pinterest’s user base makes more than $100k, and they’re 35% more likely to reach 6-figures than luxury sellers elsewhere on social media.
This sets Pinterest apart from other social media platforms and gives the site an interesting market position. Data from the Global Web Index shows that Pinterest’s users are also 27% more likely to buy premium products.
So, these Pinterest stats are good news for any new brand selling premium products; Pinterest is where you’ll find the best audience for luxury shopping.
The average age of Pinterest’s luxury shoppers is below 35
Pinterest defines luxury shoppers as global users who have used the Pinterest platform to search for or save one of 60 predetermined luxury brands. According to data from Pinterest, around 70% of luxury shoppers are younger than 35, and 4 out of 5 are women.
Pinterest statistics show that users are also more open to luxury brand messaging. High-end brands like Louis Vuitton and Carolina Herrera have found success with ambitious marketing campaigns on the Pinterest platform.
Source: Pinterest
80% of Pinterest trend predictions come true
Each year, the platform releases its Pinterest Predicts report, which lays out the top upcoming fashion, beauty, travel, home decor, and other trends for the next year. These reports are created by analyzing Pinterest search statistics—billions of searches made by millions of users from Pinterest’s audience—to predict what products and services people will be looking to buy.
Surprisingly (or maybe not?), these reports actually have a high success rate. According to Pinterest marketing statistics, 80% of these predictions actually become true. So, these reports are worth keeping up with, especially for social media managers or business owners.
Source: Pinterest
What are the key takeaways from Pinterest statistics?
It’s easy to get lost in the numbers, so what do all these Pinterest statistics actually mean for the platform and its users? Here are some of the key takeaways you should keep in mind.
Pinterest is showing steady growth
The ecommerce industry is a volatile one, but Pinterest has delivered strong results over the previous quarter and even before. In fact, the past two years have shown Pinterest growing both in terms of the number of monthly active users and revenue.
This shows that, while the Pinterest platform isn’t one of the top social networking sites globally, the platform has found a strong niche and is cultivating a loyal, unique audience. In short, Pinterest users bring in sales and advertising revenue.
Pinterest will likely get even better at predicting trends
If you want to stay on top of upcoming trends, it looks like Pinterest should be on your list of top sources, as its trend reports have been extremely reliable for years.
Plus, given its increasingly young audience and increased use of AI-powered tools and experiences, it’s likely the Pinterest platform will only get better at predicting the freshest upcoming fashion, beauty, and home decor trends.
Pinterest is the place for brands selling premium products
The Pinterest platform is unique in comparison with other social networking sites. Pinterest users are more affluent and open to buying high-end products than luxury shoppers on other social networking sites. This means that Pinterest users aren’t using the platform just for creating boards—they’re ready to shop and spend more on products they find on the platform.
This means brands selling premium products can potentially connect to the right audience by advertising on the Pinterest platform.
