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Printful Glossary /
Marketing strategy
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Marketing strategy

What is marketing strategy?

A marketing strategy is a long-term, comprehensive plan developed by a business or organization to achieve specific marketing goals and objectives. It involves identifying the target audience, understanding their needs and preferences, developing a unique value proposition, and determining the best channels and tactics to communicate with and engage the target audience. 

A marketing strategy takes into account the competitive landscape, market trends, overall business objectives, and provides a roadmap for how a business will promote its products or services to achieve its desired outcomes.

 

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