We’ve all been there.
You’ve put a ton of effort into building your online store, you know the product’s great, but you’re stuck.
At the end of the day you just feel a little exhausted – too much to think of new and brilliant marketing schemes.
But we’ve got your back! We’ve put together 85 ideas to boost your online store when you just can’t even. Scroll to the bottom for a free printable checklist.
- Change the copy of your popup – if you’re not using popups, you should be. Popups can improve conversion rates by 1,375%.
- Optimize your popups – tweak your website popups until you’ve found the best possible results. For example, change the amount of time that goes by before your popup appears, or offer different popup messages for different pages visited.
- Improve your product descriptions – emotional, personal, fun, SEO and keyword optimized
- Add reviews to your product pages – video reviews are the best – have a skype call with your best customer, then record it.
- Try selling on other platforms – A significant portion of the ecommerce market is taken up by other sales marketplaces. For example, in 2015, online buyers have spent $223 billion on Amazon, and $78 billion on Ebay.
- Tweak your about page – add photos, make the story more compelling. The more details included, the more personable you seem, the more likely your visitors will trust you.
- Update your shipping and returns page – to create trust with your customers (which then leads to more sales), write a detailed description as to what they can expect in terms of shipping and returns. We’ve created ready-made shipping and returns policy copy that you can paste into your website, based on what Printful offers.
- Update your Meta descriptions – find a free SEO plugin and add your descriptions that would really convince your potential visitors to choose you, when they’re searching for a similar product in Google.
- Optimize images for page speed – reduce the size of the images with Tinyjpg.
- Activate/get an SSL certificate – some platforms have them built in, like Shopify and Ecwid. They’re important, as they protect your customers’ data. Visitors are more likely to buy from you if they feel like the payment will be secure. Search Google about how to get one.
- Create bundle products – For ex. Buy the bundle of 2 t-shirts and get a certain deal in return.
- Put your shipping policy straight into your product descriptions – address shoppers’ doubts right away, and see how it’ll increase your conversions.
- Read through all of the copy of your website to check for typos – the easiest way not to undermine your professionalism.
- Offer free shipping to whoever signs up to your newsletter – thereby creating a win-win situation – you get a new email subscriber, and the visitor is more inclined to make a purchase.
- Update your “thank you for ordering” page copy – put some personality into it.
- Create a fun 404 “oops” page – you never know when people will land on the wrong page (maybe they typed in the URL wrong), at least give them a fun on-brand message ?
- Add a signup bar to your page – use SumoMe (free) to add a subscription bar at the top of your website, so that people can sign up to your newsletter.