Almost every brand uses social media to engage with its audience, make sales, and grow in popularity. With 1.47B monthly active users on Instagram and 2.91B on Facebook, it would be crazy not to advertise your products there.
What does this app do? This official Meta app lets you create shoppable posts, stories, and reels. It allows you to streamline buyer paths for customers by enabling checkout within Facebook and Instagram, along with helping you drive better ad performance.
Price: It’s free to install. When you run an ad campaign, you set the budget, and the ad spend is billed directly to your Facebook ad account.
Source: Shopify app store
Learn more: Social Media Trends to Inspire Your 2024 Holiday Marketing Campaigns
3. TikTok: find and engage new customers with TikTok Ads and TikTok Shop
With over 1B active monthly users, TikTok is the fastest-growing social media app in the world. Its sophisticated algorithm catapults even the most unassuming content to stardom, offering businesses a shot at the limelight and a chance to skyrocket their brand visibility.
What does this app do? TikTok’s integration with Shopify enables you to set up a TikTok Shop where users can browse and buy your products without ever leaving the app. What’s more, it provides a suite of tools enabling you to create ad campaigns, sync your product catalog, and sell products on people’s feeds through videos and live broadcasts.
Price: It’s free to install. When you run a campaign, you set the budget, and the ad spend is billed directly to your TikTok ad account.
Source: Shopify app store
Learn more: How to Sell Merch on TikTok with Print-on-Demand
4. Loox: gather and create a gallery of visual social proof
Having positive testimonials on your store or website is crucial. Nearly half of online shoppers consider online reviews as trustworthy as personal recommendations from friends. When it’s time to decide, seeing user-generated content from other customers can nudge your visitor to take that final step and check out.
What does this app do? Loox sends automated emails asking your customers to leave product reviews and offers discounts for submitting reviews with photos. This is one of the most popular Shopify apps if you want to showcase product reviews from happy customers in beautiful galleries.
Price: 14-day free trial. Beginner plan costs $9.99/month.
Source: Loox.app
5. Sherpas: Smart SEO: boost your visibility on search engines
Optimizing your Shopify store for search engines is essential for driving organic traffic to your store. It helps you to ensure that your store is easily discoverable by potential customers who want products like yours.
Whether you’re new to search engine optimization (SEO) or a seasoned professional, an app with a user-friendly interface is a must-have that will simplify your SEO optimization.
Learn more: What Is SEO and How It Works—a Beginner’s Guide
What does this app do? Smart SEO by Sherpa simplifies the optimization process for your online store. This app automates structuring your website’s data in a way search engines understand. It generates meta and alt tags for images and helps with content optimization so your store ranks higher in search results. Additionally, it can assist in fixing broken links and managing 301 redirects, which is crucial for maintaining a healthy SEO status.
Price: Free. Paid plans start at $9.99/month.
Source: Sherpas.design
A well-designed landing page can turn a visitor into a customer.
However, for those who aren’t knowledgeable in website design, this can get stressful. Thankfully, there are apps that simplify page building by offering a robust set of design tools that are simple enough for beginners and good enough for experienced website builders.
What does this app do? PageFly is designed to help you craft sleek, beautiful pages without the need for extensive coding knowledge. It works with a drag-and-drop system and has various conversion-oriented elements that you can edit based on your website’s visual and functional aspects.
Price: Free. Paid plans start at $24/month.
Source: PageFly.io
Have you ever gotten an email with a discounted product that you had left in the cart? This is called retargeting.
You shouldn’t give up easily on a customer who has almost checked out. They’re clearly showing you they want a product, but something has stopped them from getting it the first time. Instead of letting them go, incentivize them to return and place their order.
What does this app do? Klaviyo is an email marketing app that doubles as a text messaging tool. It allows you to harness the power of your customer data to send personalized and targeted messages. Whether it’s a cart abandonment email, a post-purchase follow-up, or a customer loyalty offer, this app provides the tools to make your marketing messages resonate with your audience.
Plus, with its sophisticated segmentation and automation features, you can ensure that the right message gets to the right customer at the right time, increasing your chances of conversion.
Price: Free. There are separate paid plans for email and SMS retargeting.
Source: Klaviyo.com
8. Vario: show product variant images as swatches
The more options your visitors have, the more likely they’ll find one that appeals to them the most. Enhancing the visual representation of your product variations captures your customers’ interest more effectively and provides a smoother experience when exploring different product choices.
What does this app do? Vario transforms your product selection options into visually appealing swatches. This makes your store look more professional and helps customers easily navigate through different styles and colors of your products without having to click through multiple pages or dropdowns.
Price: Free. Paid plans start at $9/month.
Source: Shopify app store
9. Willdesk: talk to your customers through multiple channels using your phone
If you’re a small business owner, you wear multiple hats, juggling various tasks and trying to streamline your operations as efficiently as possible. One aspect of owning a growing business is answering customer questions efficiently. Wouldn’t it be great if, instead of checking your email, website, WhatsApp, and social media for customer inquiries, you could do it all in one place?
What does this app do? With features like order tracking, a dedicated FAQ page, and seamless integration with social media, Willdesk streamlines customer interactions across multiple channels. Its easy-to-use mobile app lets you handle customer queries anytime, anywhere.
Price: Free. Paid plan starts at $16.90/month.
Source: Shopify app store
10. Hextom: Free Shipping Bar: encourage purchases by displaying a dynamic message
Offering free shipping is a powerful incentive for customers, with studies showing that 93% of shoppers are likely to buy more items to qualify. This strategy fits the desire for a bargain and can increase average order values. Free shipping can also be a key differentiator from competitors while encouraging customers to meet a minimum purchase threshold. This helps you boost sales and makes your store more memorable.
What does this app do? The Hextom: Free Shipping Bar is a dynamic tool that enables you to set up customizable free shipping offers that appear as a sliding bar at the top of your website. It encourages customers to add more items to their carts to qualify for free shipping, creating a sense of urgency and boosting sales. You can tailor the message, colors, and fonts to match your store’s branding, ensuring a seamless shopping experience.
Price: Free. Premium plan costs $9.99/month.
Source: Shopify app store
11. Wishlist Plus: let shoppers save products for later
Did you know that 96% of visitors who come to your website aren’t ready to buy something? So, instead of urging your visitors to take the plunge and hit that “Add to cart” button, let them save their dream products for later.
What does this app do? Wishlist Plus increases the chances of window shoppers converting into actual buyers by letting them favorite or save the items they like. The app remembers them for later when the visitor is ready to buy.
Price: Free. Upgraded plan from $14.99/month.
Source: Shopify app store
Acquiring a new customer can cost 5 to 7 times more than retaining an existing one. So, instead of concentrating only on landing new customers, start working on customer retention. One of the most popular ways to transform one-time shoppers into loyal customers is by setting up and running your own rewards program.
What does this app do? The Smile app allows you to create and manage reward programs with loyalty points, customer referrals, and VIP tiers. This app integrates with the biggest ecommerce and social platforms, email, and customer relationship management (CRM) service providers.
Price: Free. Starter plan costs $49/month.
Source: Shopify app store
Breaking language barriers is essential for any online store aiming to reach a global audience. Even if your audience speaks English, most online shoppers prefer buying products with information in their own language.
We’ve come a long way with AI, and now, some apps can provide high-quality translations.
What does this app do? Transcy uses advanced artificial intelligence to provide high-quality translations of your store’s content, including product descriptions, images, and SEO elements like meta tags. It supports over 100 languages, allowing you to cater to a diverse international audience. The app automatically detects visitors’ language preferences based on their browser settings, providing a seamless shopping experience.
Price: Free for one language. Paid plan starts at $11.90/month.
Source: Shopify app store
A successful conversion hinges on delivering the right message at the right time to the right visitor. With a clear call to action, popups can nudge visitors toward a desired action—be it subscribing to an email list, seizing a special offer, or discovering more about a product. Their effectiveness lies in the timely delivery of the right message, making them an indispensable tool for boosting conversion rates.
What does this app do? Privy allows you to build beautiful popups with easy-to-use targeting and triggers that get people to join your email list. Follow your conversions and drive more sales with email newsletters, automated emails, A/B tests, and other great features in one place. And there’s another helpful tool—with a simple but powerful campaign designer, you can choose from hundreds of high-converting templates or fully customize the design to match your brand.
Price: Basic plan costs $12/month.
Source: Privy.com
Optimizing images is critical in improving website load times, which can significantly affect your store’s SEO rankings and customer experience. Large, unoptimized images can slow down your site, leading to a poor customer experience and potentially harming your search engine rankings.
What does this app do? The Tiny SEO app is designed to help you automatically compress your website images without losing quality. This ensures your pages load faster, improving user experience and SEO. The app can also resize images to the most appropriate dimensions for different devices, improving page speed and making your site more mobile-friendly.
Price: Free. The basic plan starts at $14/month.
Source: Shopify app store
Converting a visitor into a customer is exciting, but it takes a lot of effort to make them return for more. By optimizing your thank you page and adding an upsell or a cross-sell offer, you will re-engage customers who just bought from your store.
What does this app do? ReConvert is one of the best apps for Shopify for order confirmation page optimization. It helps you customize your thank you page with a simple drag-and-drop interface.
Price: Free. Upgraded plans from $7.99/month.
Source: Shopify app store
Enjoy exploring
Choosing the right Shopify apps is an investment in the future of your business.
Each app we’ve discussed offers unique benefits, so consider your specific needs and challenges as you pick which to implement.
Play around with the free versions and see if you like them. Some of these apps might have a steeper learning curve, but that’s what successful ecommerce store owners like you do—they learn!
You’ll find that taking the time to grasp an app that could double your sales or grow your customer retention is more than worth it.
Here’s to a more streamlined and profitable 2024 for your Shopify store!
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