Private label is a business model where custom products are made by a third-party manufacturer and sold under your own brand. You control the specs, packaging, pricing, and marketing, while the manufacturer handles production.
Private label products are made by a contract manufacturer to a seller’s specifications and sold under that retailer’s brand – often exclusively.
Examples:
A grocery store’s house brand coffee
A retailer’s private-label beauty line
Private label clothing sold under a creator’s label
A brand is any named product or line owned and controlled by a company or retailer.
A private label brand is owned by the retailer or seller and manufactured by a third party, often exclusive to that seller.
National brands are owned (and tightly controlled) by the brand owner and sold widely across multiple retailers.
All are made by third-party manufacturers but sold under the retailer’s brand:
Own products – retailer creates and sells items under its brand
Store brands – exclusive products sold only by that retailer
Private label lines – sub-brands within a retailer’s portfolio
Niche market labels – products tailored to a focused audience
In every case, manufacturing is outsourced; the retailer controls design, packaging, and pricing without running a factory.
Private label: product customized for one seller (specs, packaging, often exclusive)
White label: standardized product made by a manufacturer and rebranded by many sellers with minimal changes
Prefer rebrand-ready goods? Sell white label products with Printful.
Private label clothing is apparel sold under your own brand, from sewn-in or tear-away labels to custom packaging. With Print on Demand, creators can launch a private label clothing line without upfront inventory – test demand first, then scale to bulk or traditional manufacturing once volumes grow.
Interested? Sign up with Printful for free and launch your private label clothing line.
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