Wholesale

What is wholesale?

Wholesale is the sale of goods in bulk to businesses for resale. Buyers place large orders at a lower unit price, then add a retail markup. In most supply chains, wholesalers sit between manufacturers and retailers, though some manufacturers sell wholesale directly.

What is a wholesale price?

A wholesale price is the per-unit cost a manufacturer or distributor charges a business buyer for bulk quantities. It usually depends on minimum order quantities (MOQs), tiered volume discounts, and negotiated terms.

What is the difference between retail and wholesale?

• Who buys: Wholesale sells to businesses for resale; retail sells directly to end customers

• Quantity: Wholesale involves bulk orders and MOQs; retail is for single-unit purchases

• Price: Wholesale prices are lower per unit; retail prices include a markup for profit

• Process: Wholesale orders follow negotiated terms; retail orders are purchased instantly by consumers

What is a wholesale order?

A wholesale order is a bulk purchase placed under wholesale terms. It typically includes:

• Minimum order quantities (MOQs) and price tiers

• Defined payment and shipping terms

• The intent to resell the goods

If you want to lower your per-unit cost, place bulk orders to secure volume discounts.

What are wholesale products?

Wholesale products are items sold in bulk for resale. These can include:

• Apparel and accessories

• Electronics

• Packaged goods

Retailers and online sellers source wholesale products to stock their stores, online shops, or subscription boxes.

How to sell products wholesale

To sell products wholesale, you’ll need to:

1. Create or source products – Design your own custom products or partner with a manufacturer.

2. Set wholesale pricing – Factor in production costs, margins, and market competition.

3. Define MOQs and terms – Outline the minimum quantities, payment terms, and lead times for buyers.

4. Find wholesale buyers – Reach out to retailers, online shops, and marketplaces.

5. Fulfill orders reliably – Ensure consistent quality, packaging, and delivery.

With Print on Demand, you can test demand with small runs, then scale to wholesale volumes once you have steady buyers.