10 Etsy alternatives for online sellers

Etsy fees keep adding up, your listings get buried, and your shop looks a lot like everyone else’s. That’s usually when sellers start looking at Etsy alternatives. Etsy’s still a go-to place to open an online store and sell unique designs, but it doesn’t have to be your only one.

Whether you sell print-on-demand items, handmade goods, or digital downloads, this guide compares the top alternatives to Etsy for sellers – from marketplaces to platforms where you build your own store.

Short on time? Here are the quick picks:

• Built-in traffic: eBay, Amazon Handmade, and TikTok Shop

• Your own store: Shopify, Squarespace, and Wix

• Tight budget: Big Cartel or WooCommerce

• Digital goods: Creative Market
  
  

10 Etsy alternatives compared at a glance

Here’s how the top Etsy competitors stack up. Fees apply to US sellers and may vary by category, plan, or region. The best Etsy alternative for you depends on what you sell, so start with the Best for column. Fees last checked October 2026.

Why Etsy sellers look for alternatives

Many Etsy sellers eventually look for platforms that let them sell handmade items and other custom products without rising costs, crowded search results, or Etsy’s restrictive store design.

Fees: What Etsy really costs

Etsy doesn’t charge a monthly fee, but listing and transaction fees add up quickly. US sellers pay:

• Listing fee: $0.20 per listing, active for four months or until the item sells

• Transaction fee: 6.5% of the order total, including shipping

• Payment processing: 3% + $0.25 per order through Etsy Payments

• Offsite Ads: 15% of the order when a sale comes from an Etsy ad on another site (12%, and mandatory for shops with $10,000+ in yearly sales), capped at $100 per order
  
  

On a $50 order, that’s about $5.20 in fees – or $12.70 with Offsite Ads. That’s roughly 10% to 25% of every sale, which adds up fast for a growing craft business.

Competition

New Etsy sellers compete with millions of listings. Unless you pour money into ads, your products risk getting buried, which is why many Etsy sellers test other platforms with fairer exposure and better selling tools.

Customization

Etsy’s design options are minimal. You can’t change your theme, layout, or checkout. To build a real brand, you’ll need a website builder that gives you complete control.

Growth potential

Selling on more than one channel helps you reach new audiences, sell products online on your own terms, and build a direct customer relationship through email and your own site.

If you’re among the sellers leaving Etsy, don’t quit overnight – keep your Etsy shop running while you test a second channel.

Online marketplaces: Etsy alternatives with built-in traffic

Wondering where to sell handmade items besides Etsy? These online marketplaces bring ready-made audiences and low upfront costs, so you don’t have to build traffic from scratch or run your own website. They’re among the top Etsy alternatives for handmade sellers, print-on-demand shops, and digital creators.

1. eBay

Source: eBay

One of the most established Etsy alternatives, eBay is a giant, flexible marketplace where sellers can list handmade crafts alongside vintage and niche goods. It also connects to Printful, so you can sell custom products without stocking inventory.

Key features:

• Massive buyer reach and robust search

• Promoted listings and coupons

• Seller protections and integrated payments
  
  

Pricing:

• Final value fee of 13.6% of the total sale in most categories, plus $0.30-$0.40 per order

• 250 free listings per month, then $0.35 per listing
  
  

Best for: Sellers who want to scale fast and can price smartly around fees.

2. Amazon Handmade

Among Etsy alternatives for handmade products, Amazon Handmade brings you Amazon’s massive customer base. It’s a curated, application-only marketplace with Fulfillment by Amazon (FBA) options and inventory management tools. Items must be handmade, so print-on-demand products don’t qualify.

Key features:

• FBA and Prime eligibility

• Bulk listing, inventory, and order management

• Unlimited products under the Professional plan
  
  

Pricing:

• Requires a Professional selling plan ($39.99/month), but Amazon waives the monthly fee after the first month for approved sellers

• Referral fee of 15% or $0.30 per unit, whichever is greater

• No additional listing fees or payment processing fees
  
  

Best for: Approved handmade sellers targeting scale and Prime shoppers.

3. TikTok Shop

Of all the Etsy alternatives here, TikTok Shop is the most video-driven. Its biggest selling point is discovery: shoppers find and buy products without leaving the app, and creators can promote your listings through its affiliate program. Printful integrates with TikTok Shop, so you can sell custom products without holding inventory.

Key features:

• Shoppable videos and livestreams

• Creator affiliate program

• Built-in checkout and Seller Center analytics
  
  

Pricing:

• Free to open, with no monthly subscription fee

• Referral fee of 6% in most US categories – confirm your rate in Seller Center, as rates can change

• Eligible new sellers pay 3% for 30 days after their first sale
  
  

Best for: Sellers who are comfortable on camera and want to reach shoppers where they already scroll.

4. Creative Market

Creative Market is a curated marketplace for digital goods like fonts, templates, and mockups. For designers, it’s one of the best Etsy alternatives to sell digital products to buyers actively searching for assets. Shops apply to join, and the platform handles digital product delivery, payments, and support.

Key features:

• Design-focused audience

• Automatic file delivery and licensing

• No exclusivity, so you can sell the same files on other platforms
  
  

Pricing:

• No listing fees or monthly plan

• Shops earn 50% of the list price by default, though rates can vary per shop or product

• Creative Market covers card processing
  
  

Best for: Designers selling digital items who want marketplace exposure without managing delivery.

eCommerce platforms: Etsy alternatives for your own store

Prefer to own your brand? These websites let you build an independent online store with your own domain, design, and customer list. Think of them as online stores like Etsy, minus the marketplace rules: you set the look, the policies, and the prices. The trade-off is more setup, and you’ll need to bring your own traffic.

5. Shopify

Source: Shopify

Shopify is the heavyweight among the best Etsy alternatives if you want your own online store, a custom domain, and full control over checkout and scaling. It supports physical goods, subscriptions, and the option to sell digital products.

Key features:

• POS options and international selling tools

• AI-powered store design and workflow automation

• Fulfillment, logistics, and inventory management
  
  

Pricing:

• 3-day free trial, then $1/month for the first three months

• Basic plan costs $29/month billed yearly or $39 billed monthly

• Card rates start at 2.9% + $0.30 with Shopify Payments, plus a 2% fee on Basic if you use another provider
  
  

Best for: Sellers who want to sell online professionally and grow handmade goods or print-on-demand products at scale.

6. Squarespace

Source: Squarespace

Squarespace is a great Etsy alternative for creatives who want their own store instead of a crowded marketplace. It’s known for refined templates and built-in marketing tools.

Key features:

• Polished templates and drag-and-drop design

• Built-in eCommerce for physical, digital, and service-based products

• Marketing, SEO, and analytics tools
  
  

Pricing:

• Plans start at $19/month billed yearly, with a 2% fee on store sales on Basic

• Core ($29/month billed yearly) and higher plans drop transaction fees on physical products to 0%

• If you sell digital products, a separate fee applies: 7% on Basic, 5% on Core, 1% on Plus, and 0% on Advanced
  
  

Best for: Creators who sell handmade items and want a storefront that feels like a premium gallery.

7. Wix

Source: Wix

Wix is a flexible website builder and an excellent Etsy alternative for physical and digital goods, with a built-in CRM to nurture customer loyalty.

Key features:

• Customizable templates and a drag-and-drop editor

• Integrated marketing, analytics, and automation

• Tools for shipping costs, tax, and multiple currencies
  
  

Pricing:

• Free site plan available, but selling requires a paid plan – Core costs $29/month billed yearly

• Payment processing rates depend on your provider
  
  

Best for: Sellers who want flexible design control and built-in tools for running a store.

8. Big Cartel

Source: Big Cartel

Big Cartel is a simple Etsy alternative for independent artists, with customizable storefronts that let your work take center stage. Its free plan lets you sell up to five products, so you can test small-batch merch like t-shirts and prints.

Key features:

• Simple dashboard for discounts and taxes

• Customizable themes

• Email and seasonal promotion tools
  
  

Pricing:

• Gold: free for up to 5 products

• Platinum: $15/month for up to 50 products

• Diamond: $30/month for up to 500 products

• 20% off paid plans billed yearly

• No transaction fees from Big Cartel – you only pay your payment processor
  
  

Best for: Artists testing the market with a small catalog and a tight budget.

9. WooCommerce

Source: WooCommerce

WooCommerce turns WordPress into a full online store, a strong option for creators exploring alternatives to selling on Etsy who want to own their site and data. If you only sell digital products, Easy Digital Downloads is a lighter WordPress plugin built for that.

Key features:

• Open-source flexibility with thousands of extensions

• Strong SEO and content marketing capabilities

• Works with all major payment gateways
  
  

Pricing:

• Core plugin is free, but hosting, themes, and extensions cost extra

• Transaction fees depend on your payment processor

• Easy Digital Downloads also has a free core plugin, with paid yearly passes for extras like subscriptions
  
  

Best for: Sellers who value data ownership and digital creators who want to sell digital downloads from their own website.

10. Ecwid

Source: Ecwid

Ecwid is one of the simplest Etsy alternatives for sellers who want to add a store to an existing website, blog, or social profile.

Key features:

• Embed a store on any website or blog

• Sell through Facebook and an Instagram shop on paid tiers

• Multilingual, mobile-ready storefront
  
  

Pricing:

• Starter: $5/month for up to 10 physical products

• Venture: $35/month, $29 billed yearly) for 100 products, digital goods, and social selling

• No transaction fees from Ecwid on any plan
  
  

Best for: Small business owners with a blog or social following who want to launch online sales fast, with easy digital downloads on paid tiers.

How to choose the best Etsy alternative?

Whether you’re comparing apps or sites like Etsy, weigh these seven factors before you move your shop.

1. Look beyond listing fees

Most Etsy alternatives charge in other ways: a monthly subscription, a commission on every sale, transaction fees, or payment processing costs. Add up platform fees for a typical order before you move.

2. Match the platform to your tech skills

Some Etsy alternatives, like Big Cartel and Squarespace, are plug-and-play, while others, like WooCommerce, need hosting and plugin upkeep. Pick one that matches your technical comfort.

3. Choose how much branding control you need

Marketplaces limit how your shop looks. If your logo, tone, and design matter, a store builder gives you the most freedom.

4. Think about tools and integrations

If you use Printful, make sure your platform integrates seamlessly, so products and orders sync automatically. If you’re selling physical goods, check shipping tools; if you sell digital goods, look for automatic file delivery.

5. Weigh reach vs independence

Marketplace Etsy alternatives like Amazon Handmade, eBay, and TikTok Shop give you instant exposure, while standalone stores rely on SEO and social traffic. Decide which matters more: built-in reach or full independence.

6. Find the best support and policies

Check refund, return, and seller protection terms – they can make or break your and your customers’ experience.

7. Make sure you own your customer data

The best Etsy alternatives give you analytics and buyer insights, so you can build loyalty and launch email campaigns.

In short, the best Etsy alternative lets you scale without surrendering your profits or brand.

The best Etsy alternatives for sellers: Final thoughts

Etsy remains a popular choice for creators, but plenty of Etsy alternatives offer more freedom, better margins, and easier integration with your eCommerce business. The right pick depends on whether you want your own website, a marketplace, or both.

A low-risk way to start: keep your Etsy shop, add one platform from this list, and compare your profit per order after a month.

Printful connects to Shopify, Wix, Squarespace, WooCommerce, Big Cartel, Ecwid, eBay, and TikTok Shop in a few clicks. It’s free to use with no monthly fees, and we print and ship every order for you, so you can test a new channel and start building your brand today without buying inventory.

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