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Ever felt overwhelmed by the sheer number of products you could sell online? You're not alone.
It’s a classic case of the paradox of choice: the more options you have, the harder it is to decide.
That's why we’ve put together this definitive list of 16 trending products and categories to stock in your print-on-demand shop for 2026.
“Printful has a huge variety of products that are fulfilled and shipped quickly once an order is placed. The quality is so high that we never have to worry about customer satisfaction. It lets us focus on our side of the partnership – scaling our online store successfully.” – Ben Carter and Amy Wright, Fictional UK Founders
Instead of spending hours on research, you can get straight to the good stuff: designing and selling!
Home and living
More people are spending more time at home, and they’re looking for ways to make their space feel special. Have you got something to offer them? If not, these trending items are a brilliant place to start. And if you have, maybe it's time to add something new to your collection. With Printful’s print-on-demand model, you can sell these high-demand products on top eCommerce platforms without worrying about stock or fulfilment.
1. Wall art
Wall art is one of the easiest and most affordable ways to completely transform a living space. It’s one of the best things to sell online because it’s in demand all year round – and that demand keeps growing.
With Printful, you can design and sell different types of custom wall art, including:
Here are a few design ideas to get you started:
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Abstract patterns
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Minimalist line art
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Bold colour blocks
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Local photography (think cityscapes or landscapes)
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Inspirational quotes
Of all the products in our catalogue, wall art has one of the highest potential profit margins. It costs relatively little to produce and can be sold at a premium price. That, plus endless design possibilities, makes it a fantastic product to sell online in the UK.
2. Drinkware
Drinkware is another consistently popular eCommerce product idea. That’s hardly surprising when you learn that almost 60% of people admit to having an emotional attachment to their favourite mug.
With a rising demand for outdoor-friendly drinkware, there's a clear trend towards versatile and durable options that fit different lifestyles.
At Printful, you can design your own:
One of the newest additions to our catalogue is custom glassware. Put your designs on:
3. Blankets
As the nights draw in each autumn, the popularity of blankets predictably soars.
Demand for personalised blankets and picnic blankets keeps rising, reflecting a desire for customised, versatile options. Here are two cosy, customisable blankets you can offer your customers:
Pro tip: Create matching sets with blankets and cushions or cushion covers. It's a great way to cross-sell and increase your average order value!
4. Candles
Candles are a natural fit for any online store. They appeal to a wide audience – from home decor enthusiasts to gift shoppers – and work year-round for holidays, self-care routines, and everyday ambiance. With Print on Demand, you can offer custom-branded candles without holding inventory, making them a low-risk addition that adds variety and perceived value to your product lineup.
To launch candles successfully in your online store, focus on:
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Seasonal scents and designs: Update your collection every few months to match the seasons and upcoming holidays like Bank Holidays or Christmas.
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Natural materials: Highlight the use of natural, non-toxic materials in your marketing to appeal to health-conscious customers.
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Self-care: Promote your candles as an essential part of a relaxing routine to encourage wellness-focused sales.
Clothing and accessories
The UK's online clothing and accessories market is booming. According to Statista, revenue is expected to reach approximately £29.6 billion by 2029.
Whether you’re just starting your fashion brand or already have an established store, this growing market offers exciting opportunities. By offering the right high-demand products, you can tap into this dynamic industry.
5. Embroidered clothing
Embroidery instantly adds a premium touch to any garment. The look, feel, and durability create a high-quality, artisan charm that customers are willing to pay more for.
Unlike standard printing, embroidery stands out with its textured, professional finish – making it ideal for branded apparel, gifts, and fashion-forward designs. It's a simple way to elevate everyday basics and justify higher price points.
Popular embroidered items include jumpers, jackets, and gilets, alongside timeless classics like hoodies, beanies, t-shirts, joggers, and socks.
If your audience loves standout pieces, check out these options:
6. Oversized clothing
Customers are moving away from tight, figure-hugging clothes and embracing looser, oversized fits. This reflects a broader shift in fashion towards more relaxed, casual styles, amplified by the rise of remote working.
How can you capitalise on this? Design on baggier garments and market them specifically as oversized fashion. Here are a few great canvases for your designs:
7. Athleisure
In recent years, athleisure has become a staple of everyday fashion in the UK. Items like joggers, leggings, and hoodies are more popular than ever.
When you're thinking about which trendy clothing to sell online in 2026, consider designing a range of tracksuits or creating your own matching activewear sets. Leggings and a sports bra in the same style are a proven winner. By creating bundles, you can use upselling and cross-selling techniques to sell more to customers who can't get enough.
8. Yoga clothing
Design matching sets for your yoga-loving followers by putting your designs on sports bras or t-shirts and pairing them with high-demand items like yoga shorts or yoga trousers with pockets.
Discover a range of customisable yoga bottoms that you can pair with matching tops at Printful, including:
We recommend offering all three options so your customers can choose the style they feel most comfortable in.
9. Swimwear
While swimwear sales peak in the summer, you can design swimming costumes and shorts all year round for holidaymakers jetting off for some winter sun.
Modern shoppers want unique, eye-catching pieces that reflect their personality. With custom-designed swimwear, you can experiment with vibrant colours, dynamic patterns, and even text or graphics that speak to your target audience.
You have plenty of options to choose from, so there's something for everyone in your store – bikinis, one-piece swimming costumes, swim shorts, and rash guards. By offering a diverse selection of styles for men, women, and children, you can turn your online store into the go-to summer destination.
10. Jackets
As the crisp autumn air arrives, so does a massive opportunity for store owners: jackets. Year after year, demand for jackets spikes as soon as the temperatures drop.
Last year, certain styles were especially popular: rain jackets, cropped jackets, and camouflage jackets. Adding these to your store not only meets seasonal demand but also opens up huge creative possibilities. You can add your designs with all-over print, embroidery, direct-to-garment, or even combine techniques for a truly unique look.
To become the top spot for warm and stylish gear this season, combine your jacket collection with fleece gilets, joggers, and hoodies.
11. Hats
A great hat can complete an outfit – or, depending on the season, be an absolute essential.
Seasonality plays a huge role here. Beanies are in high demand during the colder months, while the focus shifts to lighter headwear like bucket hats and baseball caps when the weather warms up, especially for the UK's festival season.
Here are some options you can customise:
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Baseball caps (also known as dad hats)
12. Wide-leg trousers
Wide-leg trousers have made a huge comeback in recent years and are now a wardrobe staple. They offer the perfect blend of comfort and style, with a relaxed fit that still looks polished and chic.
As more people prioritise both comfort and fashion, wide-leg trousers have become a popular choice for everything from casual days out to more formal events.
To meet this demand, consider adding these options to your collection:
Tech accessories
Buying new gadgets can be pricey, but stylish and practical accessories are a great way to freshen things up without a big investment.
Our tech accessories category includes: mobile phone cases, laptop sleeves, mousepads, and earphone cases. Choose the trending items that fit your audience and start designing!
13. Mobile phone accessories
By 2025, there will be nearly 18 billion mobile devices in use – more than double the number of people on Earth. Most people want to protect their expensive phones from drops and scratches. At the same time, mobile phone cases are an affordable way to give a device a whole new look. They also make popular gifts, with demand spiking around Christmas.
With the right designs, phone cases can become a key part of your store’s success. Here are a few options to add to your range:
The broader mobile accessories category offers even more opportunities. To maximise sales, create bundle deals that combine custom AirPod cases with matching mobile phone cases.
14. Gaming accessories
Mousepads serve both a practical and an aesthetic purpose. And with over three billion gamers in the world, this is a market well worth exploring.
With Printful, you can design standard mousepads and larger gaming mousepads. The main difference is size, but there are also subtle distinctions in thickness and stitching that you can highlight if you add both to your eCommerce store.
Another popular tech accessory to consider is a laptop sleeve. Our laptop sleeves are highly rated by customers, who praise their vibrant prints and perfectly padded faux fur lining. To boost your sales, create bundles that pair laptop sleeves with matching mobile phone cases.
Lifestyle, family and home essentials
As customers increasingly look for products that enhance their daily lives, certain categories are seeing huge growth. These things to sell cover different areas of life, from arts and crafts to products for parents and pet owners.
15. Pet products
The UK is a nation of animal lovers – it pays to add pet supplies to your collection. With Printful, you can add your designs to custom pet bowls or bandanas to target pet owners directly.
16. Baby clothing
In 2024, revenue in the UK's baby apparel market is estimated to be around £1.98 billion. By 2029, it's projected to grow to £2.2 billion.
With Printful, you can customise baby clothes like:
How to find trending products to sell online
One of the best ways to find trending products for your online business is by using Google Trends. It’s a powerful tool that shows you what people are searching for in a specific region over a certain period. You can see search volume as well as upward and downward trends.
You can use your findings to plan product launches when items are trending, or to research new high-demand products to add to your store.
When browsing the Printful catalogue for trending items, look for the "Bestseller" badge. These are the top-selling products that are most popular with our partners and their customers.
Get ready to sell these trending items
We hope this list has inspired you with ideas for what to sell in 2026. Remember, no matter which product you choose, the magic happens when you add your own unique designs and find the most effective ways to market them. You can use our free Product Creator to bring your ideas to life on t-shirts, hoodies, mugs, and more. Creating personalised clothing and other items has never been easier.
Have you decided on your next bestseller? Let us know in the comments!
Now that you're full of ideas, it's time to take action. Open your store and show the world what you can do.
Top trending products FAQs
In the UK, clothing and fashion items are among the most popular products bought online. Shoppers regularly purchase t-shirts, hoodies, sweatshirts, and on-trend apparel throughout the year.
That’s what makes fashion such a strong choice for sellers. Trends change quickly, and UK customers often return for seasonal styles, everyday basics, and new drops. If you’re looking for best-selling products to sell online, apparel is always a reliable option.
Start by choosing your niche and identifying your target audience. Next, select and design products that match their interests and needs. With Printful, you can launch a print-on-demand online store and connect it to popular platforms used in the UK, such as Shopify, Etsy, or Wix.
Once your store is live, focus on marketing – use clear messaging, strong visuals, and channels like social media or email marketing to attract customers and drive sales.
Need help getting started? Check out our How to start an online store with Printful blog post.
Browse Printful’s Product Catalog to find a wide range of trending, customisable products. From apparel to accessories and homeware, all products are ready to personalise and sell through your own eCommerce store.
Trending products already have proven demand, which can make it easier to attract customers – especially when you’re just starting out. Selling products people are actively searching for helps you gain traction faster and stay competitive in the UK eCommerce market.
Use tools like Google Trends to see what people in the UK are searching for in real time. This can help you spot rising trends and plan smarter product launches.
It’s also worth following influencers and creators in your niche. Their recommendations, favourites, and everyday picks often signal what shoppers are interested in buying next.
You can access a range of free Printful resources to help you grow your online business:
Use these resources to refine your strategy, build your brand, and scale your business with confidence.
Printful is an on-demand printing and fulfillment service that helps businesses create and ship custom products.
