Summer is just around the corner, and so is the national holiday that brings Americans together—Independence Day. Last year, people all over the country spent $7.52 billion in preparation for this day.
Given the enthusiasm for and the amount of money spent celebrating the 4th of July (widely considered to be one of the biggest holidays in the United States), businesses around the globe are marking their marketing calendars to not miss out.
If you’re looking for inspiration for products to add to your store or ways to inject your 4th of July marketing campaigns with patriotic spirit, you’ve come to the right place. This blog post will walk you through 10 Independence Day marketing ideas you can experiment with before the 4th of July.
Seeing as apparel is the second most popular patriotic item to own (see the data below), creating an American pride-inspired collection is our first recommendation.
Do you already have something on your store that your American audience would love? Make it part of your Independence Day collection! And if you don’t—no worries, you’ve still got time to create awesome USA apparel.
In addition to garments, you can also customize products like drawstring bags, flip flops, hats, and headbands to enrich your collection. Browse our full product catalog and see which products deserve a place in your Independence Day collection.
Once you’ve settled on your designs, promote your new collection in your 4th of July social media posts and emails. When promoting your products on social media, especially Instagram, use hashtags. If used properly, they’ll generate more attention and engagement for the content you post.
You’d probably agree that nothing says “America” quite like the color combination of red, white, and blue. So look around your store and see if you have enough products in these colors to run a fun Independence Day promotion.
A red, white, and blue sale is a great way to showcase different types of products available in your store. Even if the products you offer in these colors aren’t usually popular among your customers, they might receive more love around Independence Day.
If you add new products to your store, timeless pieces like tank tops and classic t-shirts in festive colors are an obvious go-to. Additionally, you can design complementary products like shoes, bags, and phone cases to go with your collection.
If you don’t have a lot of products in red, white, and blue on your store, perhaps you have something with stars or stripes? These patterns don’t have to be exclusively American to look patriotic on the 4th. It’s all about finding a way to promote existing products during this seasonal holiday.
Take advantage of having a print-on-demand store! Play around with various ready-made designs in our Design Maker if you have the time. Customize any product, generate true-to-life mockups and showcase them on your store without any upfront investments. The best part? If it doesn’t sell, you’re not left with excess stock.
Also, consider offering friendly discounts on all things stars and stripes to encourage customers to shop for these American patterns.
Made in the USA is big. How big? According to The Reshoring Institute, nearly 70% of Americans say they’d prefer buying an American-made product, and 50% say they’d be willing to pay up to 10% more for it, with almost a third willing to pay up to 20% more.
If there are made in the USA products on your store, Independence Day couldn’t be a better time to remind your customers about them. And if you don’t offer any—now’s the time to add some products to your collection. See our recommendations below.
Your customers are both supporting local businesses and are contributing to a more sustainable future for the planet. What a great message, don’t you think?
Fireworks shows are a major part of the 4th of July. Last year, Americans spent a staggering $1.5 billion on this beloved tradition. It can also become the center of your marketing campaigns. Well, not literal fireworks, but products that remind your customers of them.
To run fireworks-inspired promotional campaigns, your eyes should be on products with shiny or metallic finishes, glitter, or sequins.
Like the idea but have nothing shiny to offer? Try to find something that customers can associate with fireworks. For instance, play with the idea of positioning your products as attention grabbers or showstoppers, suggesting that they’d receive more attention than a 4th of July fireworks show.
Don’t forget that fireworks also make for an enticing visual that people associate with good times and celebrations. So incorporate that into your designs even if you don’t have anything shiny to add (see an example mockup below). Also, check out our free Independence Day graphics that you can download at the end of this post to add patriotic cheer to your marketing campaigns.
While we’re still on the topic of fireworks, a flash sale is yet another idea worth exploring. If you’re not familiar with this, a flash sale means offering products at significantly reduced prices for a short period of time.
Flash sales create a sense of urgency that encourages shoppers to act quickly. This is a great way to pique the interest of existing customers and attract the attention of new ones.
Tips to keep in mind when creating a flash sale:
The 4th of July weekend is the ultimate party that brings together family and friends. One of the most popular ways to celebrate America’s independence is to have a picnic.
In 2021, on average, each person spent about $80.54 on food items during the 4th of July. This is the highest amount since 2017, according to Statista. It definitely makes sense to focus your efforts on products that’ll enhance your customers’ Independence Day picnics and barbecues!
To help your customers prepare for outdoor parties, put together a picnic essentials kit. You can feature anything you think might be useful to celebrate America’s independence, be it drinkware (like mugs and reusable water bottles), a tote bag to bring everything you need, or other handy things like blankets or pillows to watch the fireworks when it gets dark.
Another popular way to celebrate the 4th of July is having a barbecue. You can personalize and sell items that would come in handy and could be a cool gift for a grill-loving family member. Custom aprons, for example.
Since recipes, party ideas, and crafts are what people search for the most when preparing for an Independence Day get-together, feature those in your content. Creating engaging and valuable content encourages more shares and eventually more visitors to your store.
Free shipping is one of the best incentives to shop more. It gives the impression of a really good deal. In fact, free shipping is so enticing there’s a meme about it.
So it comes as no surprise that one of the things that can help you sell more on Independence Day is a free delivery option.
Waving the delivery fee (that you can later incorporate into your products’ prices) reduces the number of customers who’ll leave your store without making a purchase. It also boosts customer loyalty, and gives you a competitive advantage.
A common practice is offering free delivery for orders above a certain value (check out the example below). An added bonus: this often results in a higher average cart value (the average amount spent by a customer per transaction on your store). Customers tend to spend more if they know their purchases will be delivered to them for free.
Use this opportunity to interact with your audience and promote your business. Running a fun Independence Day contest on your social media is yet another way to help your store grow this July.
Here are five Independence Day contest ideas you can try:
To encourage people to share their entries, you can announce that you’ll be picking the winner based on how many likes, retweets, or shares each submission gets. This’ll generate more visibility for your business. While you’re at it, make sure that liking your page is part of being eligible for the contest.
Last but not least, prizes are an integral part of any contest. And the better the prize, the more inclined to participate your audience will be. So offer generous discounts, free products, store credit, or come up with other fun incentives for the lucky winner.
Did you know that acquiring a new customer is 5 to 25 times more expensive than selling to an existing one? That’s why most businesses go the extra mile to keep their customers coming back. One of the ways to achieve that is by creating a customer loyalty program.
If you have a reward program up and running, encourage customers to shop more by offering a bigger loyalty credit for purchases made around Independence Day. If you already have a loyalty program, use this opportunity to promote it.
Independence Day is approaching fast and will be here before you know it, so start preparing your marketing campaigns while you still have time to experiment with different ideas.
Remember, you don’t have to add new products to your store to boost sales on Independence Day weekend. You can simply add a fun twist to your marketing copy when showcasing existing products. Start by downloading our free Independence Day-themed vector graphic to add some patriotic spirit to your marketing campaigns.
Learn More: How to Develop an Effective Marketing Strategy
Or, if you have the time, experiment with different American-themed colors and ready-made designs in our Design Maker. That’s the beauty of print-on-demand—you get the freedom to experiment with different products without making upfront investments.
Let us know how your 4th of July campaign went, and any tips and tricks you learned for how to incorporate other holidays into your sales strategy in the comments below.
This article was originally published in June 2018; it has since been updated.
SEO Content Writer
Karlina is an SEO Content Writer specialist at Printful. As a firm believer in attitude over aptitude, Karlina gives her 100% whenever she works on something new. Karlina spends her free time reading, traveling, and doing yoga.