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Blog / Ecommerce platform guide / Best Shopify Themes for Clothing in 2024: Dress to Impress

Ecommerce platform guide

Best Shopify Themes for Clothing in 2024: Dress to Impress

Best Shopify Themes for Clothing in 2024: Dress to Impress
Pauls Smiltiņš

By Pauls Smiltiņš

12 min read

Have you always thought about starting an ecommerce store? Or perhaps you already have one but don’t feel like it’s up to scratch?

With most of the shopping done online and countless tools available, it’s the perfect time to start your Shopify dropshipping venture. When looking to sell merchandise, there’s no doubt that Shopify stands out as one of the best platforms. Nevertheless, starting a clothing brand is not a simple task.

When creating your Shopify store, your website is your storefront, and its design sets the tone for your brand. That’s why choosing a suitable Shopify theme is crucial.

Today, we’ve handpicked the top 8 Shopify themes tailored to your clothing store. From sleek designs to user-friendly interfaces, these themes will take your brand to new heights.

Ready to redefine your online presence? Let’s dive in!

What should you look for when searching for the best Shopify theme?

Before we get into the list, let’s take a few seconds to understand what we should look for in a good Shopify theme.

Shopify themes shape your online store’s appearance and functionality. They are pivotal in creating a positive first impression on your customers. With Shopify’s extensive array of free and paid themes, you can choose designs that align with your brand identity and industry standards.

a computer screen shot of a websiteSource: Printful

What to look for:

  1. Responsiveness: Choose a theme that seamlessly adapts to different devices, including desktops, mobile phones, and tablets

  2. Speed optimization: Opt for themes built for speed to improve customer experience and minimize loading times, reducing bounce rates

  3. Financial constraints: Determine your budget and explore themes that offer the best value within your budget

  4. Flexibility: Look for themes that can be easily customized to reflect your brand’s aesthetic and industry requirements

  5. Customer support: Prioritize themes that offer reliable customer support, as you might need assistance to troubleshoot technical issues or address errors

  6. Feature set: Make sure the theme’s features align with your shop’s needs and functionalities, enabling seamless integration and optimal performance

The right Shopify theme serves as a cost-effective tool for improving your brand image, optimizing SEO, fostering customer engagement, and streamlining the website development process. By selecting a theme that resonates with your brand identity and meets customer expectations, you can create a compelling online presence that drives sales and cultivates customer loyalty.

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8 best Shopify themes for clothing stores

Picking the right Shopify theme for your online store can be challenging. With so many features and different price points, it can be confusing, especially for beginners. That’s why we’re here to help you find the best solution.

Here are some of our favorite Shopify themes.

1. Dawn

Dawn stands out as one of the most popular Shopify themes, meticulously crafted by the Shopify Team. Its user-friendly interface and lightning-fast performance align with Shopify’s commitment to simplicity. The best part? It won’t dent your budget—it’s entirely free, with Shopify’s dedicated support ensuring smooth sailing for your online store, requiring only the standard monthly subscription fee.

Dawn is ideal for small to medium-sized businesses. This theme excels in industries like fashion, beauty, and home decor, where product presentation takes center stage in a clutter-free environment. Its simplicity and efficiency make it a top choice for newbies and established sellers alike, aiming to streamline their customers’ shopping journey.

Price: Free

Key features:

  • Seamless browsing on all devices

  • Customizable layout for your brand’s vision

  • Built-in product recommendations for upselling

  • Swift page loading for customer engagement

  • SEO-friendly for higher search engine rankings

  • Social media integration for broader reach

  • Easy-to-use platform developed by Shopify


  • Dawn’s default preset mainly serves clothing brands, potentially limiting other businesses.

  • Some updates may disrupt customization settings, requiring backups to avoid disruptions.

Dawn emerges as a stellar option for fashion and clothing brands seeking a reliable online storefront. Despite being free, it’s a tested and dependable theme that seamlessly integrates with your store.

2. Spotlight

Spotlight, another free Shopify theme, is your ticket to launching your merchandise business swiftly. With its simple design featuring just two sections, setting up your online store can be done within minutes.

Spotlight is the ideal theme for businesses equipped with high-quality imagery, including fashion brands, art galleries, and home decor stores. Spotlight caters to those seeking to create a visually immersive and engaging shopping experience.

a screen shot of a clothing storeSource: Shopify

Price: Free

Key features:

  • Seamless functionality with responsive design

  • Striking visuals with large image focus

  • Dynamic product showcases with the homepage slider

  • Excellent user experience with advanced product filtering

  • Flexible homepage with customizable content sections

  • Swift launch with a quick setup featuring a two-section design

  • Accessible CTAs and a sticky header


  • The simplistic design may not suit all businesses, especially those requiring more intricate features.

Spotlight is perfect for businesses seeking a quick start. While it may require additional apps for specific features, its simplicity and focus on visuals make it ideal for immersive shopping experiences.

3. Blum

Blum is a niche-focused theme for fashion, health, and beauty businesses. Its richness in image display options is pivotal in driving sales within these industries.

Blum’s mobile-first design approach sets Blum apart, ensuring an optimal experience for mobile shoppers. With unrivaled page speed, Blum has become one of the best themes on the Shopify Theme Store.

You pay only once you hit Publish, making it an excellent option for testing the waters before you commit. With four distinct styles to choose from—Solie, Mondo, Celia, and Crafts, Blum offers versatility and customization.

a screenshot of a phone and a woman posing for the cameraSource: Shopify

Price: $170

Key features:

  • Smooth and stunning storytelling layout

  • Design for promotions, including customizable pop-ups and featured product carousels

  • Responsive for mobile devices

  • Unrivaled page speed

  • 24/7 Live Chat Support

  • Intuitive navigation

  • Fully compatible with Online Store 2.0 features


  • The abundance of customization features may overwhelm new users.

Blum is more than just a Shopify theme—it’s a strategic investment for businesses in the fashion, health, and beauty sectors. With its mobile-first design, stunning layouts, and unmatched page speed, Blum promises to boost your online store’s success.

4. Broadcast

Broadcast is a premium Shopify theme offering unparalleled online store flexibility. With over 20 preset section templates that can be easily moved and customized, it provides a robust platform for your business needs. Designed with baby and kid brands in mind, as well as high-volume stores, Broadcast stands out for its powerful features and speed.

Price: $360

Key features:

  • Extensive customization with over 20 sections

  • Minimal setup for quick launch

  • Flexible design for personalized layouts

  • Cart and checkout options include cart notes, in-store pickups, pre-orders, quick buy, slide-outs, and sticky carts

  • Marketing tools such as blogs, countdown timer, cross-selling, EU translations, press coverage, product badges, promo banners, popups, recently viewed, recommended products, stock counter, and trust badges

  • Merchandising options: animation, product details, videos, shipping info, size chart, slideshow, and product discovery

Broadcast Shopify theme is excellent for businesses requiring flexibility and customization. While it comes at a higher price point, its extensive features and speed make it ideal for growing brands and high-volume retailers.

5. Impulse

Among the vast Shopify theme market, Impulse shines as a standout choice. Developed by Archetype, a leading developer in the Shopify theme arena, Impulse boasts a remarkable 95% positive feedback score from over 900 satisfied customers.

Impulse excels in optimization, achieving a 92 performance score on PageSpeed Insights. Perfect for promotion campaigns, Impulse offers customizable promotional displays throughout your store, including on collection pages and custom promotion tiles. Its features extend to homepage menu lists, collection sub-listing, custom collection sidebar filters, and pickup availability.

a screenshot of a websiteSource: Shopify

Price: $380

Key features:

  • Cross-selling tools

  • FAQ pages

  • Multilingual support

  • Product reviews and badges

  • Promo popups

  • Stock counter

  • Robust marketing and merchandising tools, including customizable contact forms, animations, and product videos

  • Excellent product discovery features like MegaMenu and sticky headers

Impulse is the ultimate choice for businesses considering promotional campaigns while also seeking flexibility, optimization, and powerful marketing capabilities in their Shopify store.

6. Motion

Motion stands out as a minimalist theme tailored for brands seeking a simple yet elegant style. Boasting an impressive 97% positive feedback score from over 460 customers, Motion has established itself as a go-to choice for its effortless setup and modern design.

This premium Shopify theme, designed and supported by Archetype Themes, is ideal for brands looking to display video content on their ecommerce website. With design presets available for fashion, tech, and outdoor living brands, Motion offers versatility and style.

Price: $360

Key features:

  • Animation and video capabilities

  • Enhanced search functionality

  • Image zooming and rollover effects

  • Product reviews integration

  • Promo popups for engaging promotions

  • Filtering products by tag without page reloads

Motion’s standout features include multiple text, image, and page animations, as well as autoplay YouTube videos on the homepage, allowing your brand to come to life regardless of catalog size.

Improve your brand’s online presence with Motion and captivate your audience with immersive visual experiences.

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7. Be Yours

If you’re in the market for a Shopify theme that caters to beauty brands, dropshipping ventures, or single-product stores, then Be Yours is a stellar choice. This multipurpose theme offers custom pages and sections to meet any of your business needs. Be Yours will give you all the freedom to present your products while making your store look fresh and elegant.

Ideal for dropshipping businesses, Be Yours offers specialized features optimized for retail fulfillment. Additionally, it can be designed to facilitate in-person selling, making it an excellent choice for physical stores as well. With its quick setup process, Be Yours ensures a swift launch for your store, minimizing setup time and maximizing efficiency.

Price: $320

Key features:

  • Quick setup for a swift store launch

  • Cart and checkout options, including notes, gift wrapping, and pre-ordering

  • Marketing tools like countdown timers and customizable contact forms

  • Merchandising features such as animation, color swatches, and high-resolution images

  • Improvements in product discovery, such as advanced search, infinite scroll, and product filtering/sorting

  • Multifunctional theme suitable for dropshippers, physical stores, and single-product stores

With Be Yours, you get a feature-rich Shopify theme that adapts to your business needs, offering versatility and functionality in one package.

8. Responsive

Looking for a multipurpose Shopify Theme that will provide you with endless opportunities? Responsive might be it. It’s designed to put your products front and center, using full-width imagery to showcase your offerings. Ideal for fashion, beauty, sports, and recreation shops with extensive catalogs, Responsive ensures your store looks stunning on every screen, no matter the device.

This theme caters to dropshippers, physical stores, and businesses aiming for a quick start. With its minimal theme setup, you can swiftly launch your store and use the cart and checkout options.

Price: $320

Key features:

  • Wide layout with features like image zoom, hero videos, and promo banners

  • Highly customizable layouts, typography, and featured promotions

  • Editorial content capabilities with longer-form text sections for storytelling

  • Cart and checkout options like cart notes, gift wrapping, pre-ordering

  • Marketing and conversion tools such as countdown timers, cross-selling, and customizable contact forms

  • Merchandising features: animation, color swatches, high-resolution images

  • Product discovery improvements: advanced search, infinite scroll, product filtering/sorting

Responsive will check all the boxes if you’re looking for elegant and multipurpose Shopify fashion themes. Its wide layout and customizable features ensure your store looks stunning on any device. Responsive promises a seamless experience for both you and your customers.

Alternatives outside the official Shopify Theme Store

While Shopify offers a variety of themes in its official library, you can also explore alternatives outside of this selection. These non-official themes, often praised for their quality and affordability, may lack the Shopify stamp of approval but still offer robust customization options.

Non-official Shopify themes, crafted by independent developers, provide unique features and customization capabilities not found in official themes. They can be easily installed and customized using Shopify’s theme editor.

However, it’s crucial to acknowledge that non-official themes may come with certain risks. They might not offer the same level of security or reliability as official themes and may not receive dedicated support from Shopify. Official themes available in the Theme Store undergo rigorous vetting by Shopify and come with dedicated support from the Shopify team. This ensures reliability and peace of mind in case of an emergency.

Connect Printful to your Shopify store

Before diving into theme selection for your Shopify store, it’s important to consider your product fulfillment options. Deciding between print-on-demand and inventory is a pivotal choice you’ll have to make.

Starting an ecommerce store has never been easier, especially with tools like Printful available at your fingertips. No more worrying about every single detail. While we handle production, packaging, and shipping, you can focus on the creative side of the business and growing your brand.

Why should you integrate Printful into your Shopify store? Here are just a few of the benefits:

  • No upfront costs: Say goodbye to costly inventory investments

  • Automatic order fulfillment: Enjoy hassle-free order processing

  • White-label service and customized branding: Your shipments will appear as if they were sent directly by you

Integrating Printful with your Shopify store allows seamless access to a vast array of print-on-demand products. From apparel to accessories, you can offer your customers a wide selection of customized merchandise delivered worldwide.

Sounds good? You can check out our complete guide on Connecting Your Shopify Store to Printful in 4 Simple Steps.

a screenshot of a computerSource: Shopify

Stay fashionably functional

When it comes to picking your Shopify clothing store theme, you want to stay fashionably functional. Yes, the design and overall looks matter, but if your page isn’t responsive and doesn’t offer the right tools, you’re not getting very far.

Whether you want to sell custom t-shirts, custom hoodies, or the whole wardrobe, Shopify is one of the best platforms out there. Add Printful to that equation, and you’ve got a combination that allows you to sell clothing with no upfront investment, no extra storage, and no minimum order requirements.

And with that, you have all the necessary tools to open your online clothing store. 

Good luck!

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By Pauls Smiltiņš on Apr 14, 2024

Pauls Smiltiņš

Guest author

Pauls is a content writer with a background in the radio. He has a degree in communication sciences, and in his free time, Pauls loves to entertain crowds by playing live music on stage.

Pauls is a content writer with a background in the radio. He has a degree in communication sciences, and in his free time, Pauls loves to entertain crowds by playing live music on stage.