Get Started
Printful Blog logo
Creative services
Photography services

Blog / Marketing tips / Crafting Success with Your Complete Dropshipping Checklist

Marketing tips

Printful Blog

Master the art of ecommerce

Launch your own print-on-demand business

Sign up with Printful

No upfront fees • No order minimums • 345 premium products

Printful Blog

Blog / Marketing tips / Crafting Success with Your Complete Dropshipping Checklist

Marketing tips

Crafting Success with Your Complete Dropshipping Checklist

Crafting Success with Your Complete Dropshipping Checklist
Sarah Reilly

By Sarah Reilly

16 min read

If you haven’t gotten the memo, dropshipping has emerged as a prominent strategy in the world of ecommerce. It bridges the gap between businesses and customers without the need for inventory. 

Dropshipping is a retail method where a store sells products without holding inventory and instead relies on a third-party supplier who ships orders directly to customers.

Whether you’re considering the print-on-demand model, want to include trending products in your offering, or plan to explore branded dropshipping, the broad terrain of dropshipping business ideas is teeming with potential. 

But, like any venture, it’s not without its pitfalls. Many entrepreneurs dive in without a roadmap, leading to costly dropshipping mistakes

That’s not you though. This comprehensive guide will serve as your ultimate dropshipping store checklist, ensuring you navigate each step of setting up and running a successful business with confidence and clarity.

Keep it handy, you’ll need it along the way.

1. Preliminary research 

Before embarking on your dropshipping journey, it’s important to lay a strong foundation through diligent research. Checking out recent dropshipping statistics or pondering the perfect business name is great, but learning about market niche selection, potential suppliers, and crucial legal and regulatory considerations is imperative. Let’s set the stage for success by exploring these first fundamental steps.

a. Market niche selection 

Choosing the right niche in dropshipping is a crucial step for budding entrepreneurs. For example, you might consider starting a dropshipping clothing business. The apparel sector is full of potential due to ever-evolving fashion trends and diverse customer preferences. 

But clothing is just one of the many dropshipping niches available. Whether it’s tech gadgets, home essentials, or specialized hobby items, the right niche aligns with market demand and your personal passion. 

By identifying a specific segment of the market, you position your business for optimal growth and ensure your products resonate with your target audience. This will help you carve out your own space among competitors.

b. Supplier research 

Once you’ve decided on a niche, selecting the right supplier is the next step in establishing a successful dropshipping business. Your supplier not only determines the quality of the products you offer but also impacts delivery times and overall customer satisfaction. 

When researching potential suppliers, consider factors like their reputation, product range, shipping policies, and communication responsiveness. It’s essential to collaborate with suppliers who are reliable, transparent, and committed to upholding high standards. 

In this regard, Printful has a 4.6/5-star average out of almost 50K customer reviews for products and services. You can’t go wrong with an industry leader.

Building a solid partnership can pave the way for smoother business operations, ensuring you deliver on your promises to customers and maintain a positive brand image.

Printful logo
man with jacket
Printful logo
Create and sell custom products online
Let’s go

Starting a dropshipping business also requires adherence to specific legal and regulatory guidelines. We always recommend consulting with a legal expert to determine the appropriate business structure for your new business. 

Why? It’s vital to be informed about local, state, and international laws governing ecommerce and dropshipping. This includes acquiring the necessary business licenses, understanding tax obligations, and being aware of import/export regulations if dealing with international suppliers. Check out our blog for Everything You Need to Know About Selling Internationally for more detailed information.

Plus, familiarizing yourself with consumer protection laws can prevent potential legal disputes. By ensuring your business aligns with these legal frameworks, you not only protect your operation but also build trust with customers who recognize and appreciate compliant businesses.

Read more: Starting a Business in the US: Taxes and Legal Requirements Handbook

2. Business planning 

A successful dropshipping business also hinges on thoughtful planning. Establishing clear goals provides direction, while a thorough business plan outlines the strategies to achieve them. In this section, we’ll delve into setting meaningful goals and crafting a structured plan to steer your dropshipping business toward success.

a. Goals

Establishing straightforward and measurable goals is fundamental for any dropshipping business—or any business in general. Goals give direction, help in decision-making, and provide a benchmark against which you can measure progress. 

When setting goals for your dropshipping business, it’s crucial to be specific. Instead of just aiming for “more sales,” set a target figure, like a 10% increase in quarterly sales. 

Also, consider both short-term and long-term objectives. Short-term goals might include launching a new collection or optimizing your website for mobile users. In contrast, long-term objectives could mean scaling your business or building partnerships with other brands to expand your reach. 

Printful can help you with both. As an on-demand production provider, you’ll be able to quickly jump on emerging trends, ensuring that your offering remains interesting and relevant—without worrying about excess inventory. And with our worldwide fulfillment network, partnering with Printful will amplify your brand’s accessibility, helping you reach more customers across the globe.

Check out the latest Design Trends for Print-on-Demand in 2024

Remember, goals should be realistic yet challenging, pushing the boundaries of what you think is achievable, while still being within reach. Regularly reviewing and adjusting your goals ensures that they remain relevant and keep your business on track for sustained growth.

b. Business plan

How can you stay the course with your goals? By drafting a detailed business plan—this will be pivotal to launching and sustaining a successful dropshipping business. A well-thought-out business plan serves as a roadmap, outlining the core aspects of your operation from product selection to marketing strategies.

Begin by defining your target audience: understanding their preferences, buying habits, and pain points can shape your offerings and marketing approach. This is where having a clear niche can make things easier for you. When you focus on a specific niche, you can tailor your products and messaging to a more defined group of potential customers. 

Next, outline your financial projections. Consider startup costs, anticipated revenue, and potential expenses. This will not only help in budgeting but also in identifying any financial gaps or needs.  

A major advantage to working with dropshipping products is that the business model has relatively low startup costs compared to traditional retail. And partnering with a provider like Printful offers insights into product pricing and potential earnings, helping you create a more informed financial projection for your business.

You’ll also need to indicate your marketing and sales strategies, specifying the channels you intend to use and any partnerships or collaborations you aim to establish. 

Finally, detail your operational plan, which includes choosing your dropshipping supplier(s), fulfillment processes, and customer service protocols. If you go with one full-service dropshipping store supplier, these considerations will be taken care of for you.

Revisiting and updating your business plan over time will help you remain aligned with industry shifts and adapt to unforeseen challenges or new opportunities.

3. Platform or marketplace selection 

Selecting the right platform or marketplace for your dropshipping business makes all the difference. This decision will influence many aspects of your business, including the types of products you can offer, the audience you’ll reach, and even the marketing strategies you’ll employ.

When considering platforms, there are two main categories to evaluate: standalone platforms and integrated marketplaces. Standalone platforms, like Shopify or WooCommerce, provide a dedicated space for your ecommerce website. They offer extensive customization options, allowing you to shape the user experience according to your vision. They also often come with integrations that can simplify tasks like inventory management and payment processing.

Alternatively, integrated marketplaces like Amazon or eBay expose your products to a large, existing customer base. These ecommerce platforms can bring immediate visibility and traffic but might come with stricter regulations and higher fees. You’re also competing directly with other sellers within the same ecosystem.

a screenshot of a website

Source: Amazon 

Before making a choice, consider factors like the fees associated with each option, the level of control you desire over branding, and the kind of audience you aim to target. You’ll need to research the specific requirements and benefits of each platform. For example, some may offer better support or tools for dropshippers, while others might be more suited for handmade or unique products.

Weigh the pros and cons of each, align them with your business goals, and you’ll set a strong foundation for your online store.

Find the best option for your business with our Ecommerce Platform and Online Marketplace Comparison

Printful logo
man with jacket
Printful logo
Create and sell custom products online
Let’s go

4. Product selection

This is a big one. Product selection can really make or break the success of a dropshipping store. It’s super important to find items that resonate with your target audience while also offering you solid profit margins and a favorable return on investment. In this context, many entrepreneurs look for high profit margin dropshipping products to maximize their earnings.

To begin, you need to be clear about your audience’s needs and preferences. Are they looking for distinctive items they can’t find anywhere else, or more generic, everyday products? Your selection should mirror the demands and desires of your potential customers.

For example, if you want to cater to a niche audience interested in sustainable living, eco-friendly products are where it’s at. Items like organic tote bags or recycled tees come to mind. With the right custom design, these can be great options. If you’re looking for more unique picks, though, maybe recycled swimwear or organic baby clothes would fit the bill. The idea is to choose products that cater to your environmentally-conscious audience and their specific needs.


If you work with a provider like Printful, you have a wide range of products to choose from and customize to fit what your customers want. Aligning product choices with specific niche interests and leveraging customization can help you offer value.

You’ll also need to consider the competition. If a product is saturated in the market, it might be challenging to make a mark, especially when just starting out. Instead, seek out products that have a balance between availability and demand. Make informed choices by staying tuned to market trends, and always keep customer interests in mind.

5. Product pricing 

Once you’ve chosen your products, you have to think about pricing. Setting the right prices will ensure solid profit margins while remaining competitive in the market. Here’s how you should go about it:

  • Cost analysis – Begin by calculating the total cost of each product, including the purchase price from your supplier, shipping fees, and any additional expenses like taxes or transaction fees. This forms the foundation of your pricing strategy.

  • Check comparative items – Investigate your competitors’ prices for similar products. This helps you understand the price range that customers are willing to pay and allows you to position your prices accordingly.

  • Set a markup – Decide on your desired profit margin. Typically, dropshippers aim for a markup of 30% to 50% above the total cost. But this can vary depending on your niche and target audience.

  • Shipping costs – Be transparent about shipping costs and factor them into your pricing. Offering free shipping can be an attractive option to entice customers, but make sure your prices can absorb the cost.

  • Currency conversion – If you’re dealing with international customers, account for currency conversion fees and fluctuations when setting prices.

  • Promotions and discounts – Plan occasional sales, discounts, or bundle deals to attract customers and create a sense of urgency. Just make sure that these promotions still allow for a reasonable profit.

  • Review and adjust – Go over your pricing strategy often and make adjustments as needed. Keep an eye on customer feedback, competitor pricing changes, and market trends.

Watch this Printful Academy lesson on how to price your print-on-demand products to learn more: How to Price Products - Print-On-Demand Pricing Strategies with Printful

By carefully considering these factors and adapting your pricing strategy as your business grows, you can strike a balance that maximizes your profits and keeps your dropshipping business competitive in the market.

6. Marketing and promotion 

Effective marketing and promotion are key to driving sales and growth in business, and dropshipping is no different. Below we discuss various strategies that’ll help you engage your target audience and meet your goals.

a. SEO and content marketing 

In the digital age, visibility on search engines is crucial for any serious dropshipping store or ecommerce business. Search Engine Optimization (SEO) ensures that your ecommerce website ranks higher in search results, driving organic traffic to your site. It entails optimizing on-page elements like product descriptions, meta tags, and images for relevant keywords.

To learn more about what SEO is, how it works, and how you can incorporate it into your business strategy, check out our Beginner’s Guide—it’ll be helpful for your dropshipping store.

Complementing SEO, content marketing plays a central role in engaging and educating potential customers. By producing quality content like blog posts, videos, or infographics, you provide value to your audience and position your brand as a trusted resource. Consistent, valuable content can improve search rankings and foster trust and loyalty among your customers. 

Together, SEO and content marketing form a powerful duo, increasing both your online visibility and customer engagement.

a diagram of a computer with text

Source: Oberlo 

b. Social media marketing 

Navigating the world of dropshipping requires a strong presence on social media platforms. These channels offer direct access to a broad audience and allow for interactive engagement. 

Start by identifying where your target audience spends most of their time, be it Instagram, Facebook, Twitter, or another platform. Make sure to craft content tailored to each platform’s unique attributes and user behavior. Running targeted ads, hosting live sessions, and collaborating with influencers are great ways to amplify your reach. 

Learn more: Beginner’s Guide to Social Media Marketing

Monitoring performance metrics and feedback helps refine your marketing strategy over time. Ultimately, effective social media marketing fosters brand awareness and builds a community around your dropshipping business, driving both traffic and sales.

c. Paid advertising

Paid advertising is another effective tool for dropshipping businesses seeking immediate visibility and targeted traffic. Platforms like Google Ads and Facebook Ads allow businesses to place their offerings directly in front of potential customers based on specific demographics, interests, and behaviors. 

Setting a clear budget and defining your target audience’s characteristics are initial steps in creating a successful ad campaign. You’ll also have to design compelling ad creatives and optimize your site to ensure a seamless user experience. 

Analyzing ad performance data will help you guide adjustments, ensuring an optimal return on your investment. When executed correctly, paid advertising can accelerate growth, driving conversions and elevating your brand’s presence in competitive digital spaces.

preview play-button

d. Email marketing

Email marketing remains a powerful channel for dropshipping businesses, offering direct communication with both potential and existing customers. By building and segmenting an email list, you can deliver personalized messages, promote new products, offer discounts, or share company news. 

Tools like Mailchimp or SendinBlue provide easy-to-use templates and analytics to enhance your campaigns. Make sure to prioritize value in every email, ensuring your content is relevant and not overly promotional. Including clear calls to action and optimizing for mobile viewing can also enhance engagement rates. 

Learn How to Increase Your Email Open Rate for better results

Through consistent and thoughtful email marketing, you can nurture customer relationships, drive repeat purchases, and boost overall sales.

7. Customer service

In a saturated landscape like dropshipping, providing exceptional customer service can differentiate your business from competitors and foster lasting customer relationships. Responding promptly to inquiries, addressing concerns, and resolving issues efficiently demonstrates a commitment to customer satisfaction.

Another thing you can do? Include a well-structured FAQ page on your store that preemptively addresses common queries, reducing the volume of direct requests. Employing tools like live chat software that facilitate real-time communication could also be an option to improve your customers’ experience. And creating clear and accessible return policies is a must—it builds trust and assures customers of your transparency and fairness.

Feedback collection, whether through surveys or direct conversations, offers insights into areas of improvement. Implementing these feedback points into your operations can raise service quality over time. A strong focus on customer service boosts retention rates and encourages positive word-of-mouth marketing, amplifying your business’s reputation and reach.

Read How to Provide Outstanding Customer Service as a Print-on-Demand Business

While you might not handle product inventory or orders directly as a dropshipping business owner, partnering with a reliable supplier will make responding to customers that much easier. Printful’s stellar customer service, for example, enables you to address issues in a flash, ensuring fast and effective resolutions for your customers.

Printful logo
man with jacket
Printful logo
Create and sell custom products online
Let’s go

8. Analytics and monitoring 

Navigating the complexities of dropshipping will require a firm grasp of data-driven insights. Analytics and monitoring tools provide the necessary data to understand customer behavior, track sales trends, and gauge the effectiveness of your marketing campaigns. 

Tools like Google Analytics or Shopify’s built-in analytics offer a comprehensive look at your ecommerce store, website traffic, bounce rates, and conversion metrics. And if Printful is your provider, your monthly sales (along with other relevant stats) are available under Statistics in the Printful Dashboard.

By keeping a close eye on these metrics, you can identify which products and product pages are performing well and which ones might need more promotional efforts. Understanding the sources of your traffic and interest in particular product pages can inform where to focus advertising efforts to sell products in the future.

Monitoring customer reviews and feedback can also provide valuable insights. Positive reviews can be amplified through social media or email campaigns, while constructive criticism can guide business improvements. Staying on top of the data ensures you’re making informed decisions, allowing your dropshipping business to adapt, grow, and thrive in the ever-changing online marketplace.

a tablet with a graph on it

Source: Pixabay

9. Scaling 

As your dropshipping business grows, exploring new markets or adding complementary products opens up additional avenues for revenue. Who knows, you might even be interested in having multiple dropshipping stores. Investing in advanced marketing strategies, like retargeting or affiliate partnerships, can also boost sales and brand awareness. 

As you grow, adapting to increased demand and expanding operations will become important. To successfully scale, it’s necessary to streamline operations, ensuring that both your supplier and your online store can handle larger order volumes. Working with a full-service provider like Printful can alleviate the challenges of managing increased orders and inventory, as we handle these aspects for you, allowing you to focus more on marketing and customer relations.

It’s also beneficial to foster strong relationships with your supplier(s), and possibly negotiate better terms as order volumes increase. For example, Printful offers different membership options that include lower product prices and other perks as your sales increase.

Remember, while growth is exciting, maintaining consistent quality and customer satisfaction should remain a top priority. By focusing on operational efficiency and strategic expansion, your dropshipping business will be able to thrive and reach new heights. 

Navigating your dropshipping success

Still asking yourself is dropshipping worth it? Well, it depends on thorough research, effective planning, and partnering with a stellar supplier. 

To succeed, you’ll need to focus on clear goals, well-chosen products, competitive pricing, and a holistic marketing strategy. Make sure to prioritize customer service and plan for scaling in the long term. 

Hopefully, this guide will set you on the path to success to start dropshipping. Good luck with the journey ahead!

Want more dropshipping tips? Check out our Ultimate Guide to Selling without Inventory in 2024


By Sarah Reilly on Jan 16, 2024

Sarah Reilly

Sarah is a Senior Content Writer at Printful with experience in editing, translation, and teaching. She holds a Ph.D. in International Relations and is passionate about language.

Sarah is a Senior Content Writer at Printful with experience in editing, translation, and teaching. She holds a Ph.D. in International Relations and is passionate about language.