6. Market your store
There isn’t a set formula when it comes to how many followers you need on Etsy to make money. It all comes down to good marketing and having a product that your target audience wants.
Make sure that you’re tagging your products and writing keyword-rich descriptions. Like with Google Search, relevant keywords in descriptions and product titles will help the Etsy search algorithm highlight your items to potential customers looking for something similar.
Tagging a product on Etsy means adding a word or short phrase that describes your item. Etsy matches tags with shoppers’ searches to find relevant results.
If you have the budget for it, you can try out Etsy Ads. Your promoted listings will be more prominent in buyers’ search results, and your Etsy Ads will automatically be shown to shoppers in the countries you ship to.
Source: Etsy
You can also make use of broad hashtags on your social media accounts to drive people to your Etsy store. Cross-promoting your products and store as a whole on your social media platforms can help draw your audience in from different places around the web.
Collaborating with other sellers is also a good way to cross-promote your products to new audiences. You’ll increase your store’s visibility by getting your products in front of a new and possibly well-established audience. You’ll also be seen as a trusted seller by that audience and other sellers, which is a great way to boost your name within the Etsy community.
If you do in-person events, make sure that you have business cards with a URL for your Etsy store printed on them. Alternatively, you can add packaging inserts for your online buyers. Leaving a memorable impression on shoppers can turn them into repeat customers. In other words, this can help you build a customer base.
Get creative when it comes to your marketing and try different approaches until you find what works for you. Check out the Etsy Seller Handbook to get inspiration for your marketing materials and analyze other successful shops to see how you can improve your own Etsy store.
Read also:
7. Analyze and improve your store
To ensure long-term success on Etsy, it’s crucial to regularly analyze and improve your store. Start by monitoring your shop’s performance using Etsy’s Search Analytics and Google Analytics. These tools provide valuable insights into your traffic, conversion rates, and sales, helping you understand what’s working and what needs adjustment.
Pay close attention to customer feedback and reviews. Positive reviews can highlight your strengths, while constructive criticism can point out areas for improvement. Use this feedback to make necessary changes to your products, descriptions, or customer service practices.
Experiment with different strategies to see what drives the most engagement and sales. This might include tweaking your product titles, tags, and descriptions for better search optimization, or running promotions and sales to attract more buyers. Track the results of these changes to determine what has the most positive impact.
Stay updated with Etsy’s trends and policies to keep your store competitive and compliant. Join Etsy forums and communities to learn from other successful sellers and stay informed about best practices. Continuous learning and adaptation are key to maintaining and growing your Etsy dropshipping business.
Valuable read: Interesting Etsy Statistics You Need to Know
Why should you start an Etsy shop?
If you’re a beginner, working with a well-trusted marketplace means it’s easier to get your first sales and reviews than just starting with a standalone website. Here’s why:
1. You can get in front of an existing audience
Selling on Etsy means displaying your online store for a huge market of potential buyers. Millions of users trust Etsy, so there’s a whole audience ready and waiting for the type of products you sell, which means that you can spend less time marketing and more time creating.
For example, if you’re thinking about how to make money on Etsy as a graphic designer, you can be certain that the site’s algorithms are helping users find products made by designers like you.
2. You can skip the payment headaches
While you’ll need to get your shop up and running, selling directly through a marketplace means you can skip the hassle of figuring out secure payments for your customers.
Etsy marketplace customers have a secure member login, and there are a number of safe ways for them to pay directly through the website. When you’re eager to learn how to sell on Etsy and make money, the less time you need to spend on setup, the better.
3. You don’t have to invest a ton of money
There’s also the cost to consider. Running your own website isn’t cheap—there’s hosting, domain, and management fees to think about, and those can become pricey when you’re just starting to build a business. Etsy takes care of this for you. You’ll still need to pay some fees to use Etsy and sell your products, like:
But becoming an Etsy shop owner often works out to be cheaper than self-hosting. That means more of your budget can be used for marketing or product development.
4. You can use it as a supplement to your other sales channels
If you already have your own website, you can develop a multichannel selling strategy that allows potential customers to find you and buy your products across the internet. With this strategy, you’d increase customer reach and offer your target audience a convenient shopping experience.
Working across different channels improves conversion rates and increases customer retention by meeting potential customers wherever they are. This way, a brand can target certain segments of a customer base uniquely on each platform, further increasing the chances of a sale and building customer loyalty. Whether you’re looking for how to make extra money on Etsy or simply trying to cast a wider net, operating on a multichannel basis is an excellent approach.
Make money on Etsy with Printful
Once you’ve decided what you want to sell on Etsy, you’ll need to nail down how you’ll stock your shop and build up your merchandise. If you’re just starting out, working with a POD company like Printful solves both of these problems.
Printful integrates directly with your Etsy shop, taking care of all of your customer fulfillment and shipping needs. Once you’ve created your Etsy account and published your first few products, Printful’s system takes over so that you can spend your time managing your online store and marketing your products.
Printful has no monthly fees, so you’ll only be charged when an order is fulfilled (unless you subscribe to the Printful Growth membership to access its perks, like lower product prices). Printful products are all white-label, which means no Printful logos are placed on your products. It’s all your own designs and branding, just like it would be if you had created and shipped the product yourself.
Embrace your creativity (and make some money too)
With the basics out of the way, you’re ready to launch your Etsy business and start earning some income from your creative endeavor. How long it takes to make money on Etsy really depends on your effort, your brand niche, and a little bit of luck.
Regardless of whether you’re trying to become a full-time creator or make some extra cash on the side, selling your products on Etsy is the perfect way to build a business.
