Bulk purchasing (aka bulk buying) means buying large quantities of a product in a single order, usually at a lower price per unit. Retailers, businesses, and consumers use bulk purchasing to save money through volume discounts.
In Print on Demand, bulk purchasing is placing a bulk order of customized products to get a reduced unit price.
At Printful, bulk discounts can reach up to 55%, and you can mix and match sizes and colors within a product. See bulk orders for current tiers and FAQs.
People use them interchangeably, but they’re not identical:
Wholesale: B2B sales to retailers/brands at a wholesale price, typically for resale.
Bulk buying: Any large-quantity purchase (customer or business) made to reduce the unit price, not always for resale.
Bulk vs. wholesale: Wholesale is about supply-chain relationships; bulk purchasing is simply a quantity-based strategy that may apply at retail or wholesale.
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