What is white labeling?
White labeling, also known as private labeling, means selling products or services under a different brand name than the company that produces them. Essentially, a company creates a product or service, and another company rebrands and sells it as its own.
White-label branding can refer to various products and services, such as white-label software, private-label products, and private-label branding. In each case, the manufacturer or provider creates a product or service, allowing another company to rebrand and sell it.
Private-label brands or products are made by a manufacturer and sold under a retailer’s name. Private-label branding refers to the process of creating and marketing these private-label products.
A white-label company specializes in products or services that other companies can rebrand and sell. They may be a white-label manufacturer, providing products to other companies, or a white-label service provider, offering services that can be resold under a different brand.
White-label solutions or white labels refer to products or services created by one company and then sold to other companies for them to rebrand and sell. This can include white-label software, services, and other products.
White and private labeling allows companies to offer products and services without investing in development, manufacturing, or marketing. It can be a cost-effective way to enter a new market or expand a product line while maintaining control over the brand and customer experience.
What is white labeling in ecommerce?
In the context of ecommerce, white labeling refers to selling products under a different brand name than the company that produces them.
White-label products are created by a company to be sold under another brand name. For example, an ecommerce store might create a line of branded products such as t-shirts but manufacture them through a third-party manufacturer.
White-label platforms are ecommerce platforms that allow multiple companies to create online stores and sell branded products. These platforms often provide tools for managing the manufacturing process, such as connecting companies with third-party manufacturers, handling logistics, and managing inventory.
The manufacturing process for white-label products often involves a third-party manufacturer who produces the products under another company’s specifications. This allows companies to focus on marketing and sell products without investing in manufacturing.
Multiple companies can sell the same white-label products, each using its branding and marketing to differentiate the products from others on the market. This can create competition and drive down prices, making it a popular ecommerce strategy.
What is an example of white labeling?
An example of white labeling is when a company, such as a big box retailer, uses a white-label solution to sell its own brand of merchandise alongside traditional brands.
For instance, a large retail chain may work with a white-label solution provider to create a line of private-label products, such as food or clothing, which are manufactured by third-party suppliers and sold under the retailer’s brand. This allows the retailer to offer unique products they don’t manufacture, while maintaining their own brand identity.
