2. Stationery
Signature stationery is having a moment on TikTok, with soothing journaling vids and aesthetically-pleasing desk setups racking up the views. From elegant planners to quirky notebooks or even custom stickers, these products aren’t just about organization; they’re about expressing personal style and creativity. Whether it’s for school, work, or personal projects, signature stationery adds a touch of elevated fun to everyday tasks.
To start selling products like stationery, harness the power of TikTok’s majority users: Gen Z. 60% of TikTok users are Gen Zers who are into journaling as a creative outlet, mental health tool, and screen-free activity. Create inspiring videos that showcase your stationery in use—think journaling tutorials, creative letter-writing ideas, or desk organization hacks. Here’s a cool tutorial example from Liv Multipasional that’s racked up 57.8K likes.
liv_fm – TikTok
Why stationary works for TikTok Shop
It combines functionality with a popular practice (jotting down thoughts, feelings, and experiences in a personal and artistic way), making it perfect for TikTok’s trend-driven platform. Plus, people are drawn to practical products that reflect their own style.
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3. Water bottles
Hydration meets style with custom water bottles, a growing TikTok trend. Why? They aren’t just about quenching thirst, they’re about making a statement. With options like glitter finishes, motivational time markers, and eco-friendly materials, custom water bottles cater to a wide audience. They’re perfect for fitness enthusiasts, eco-conscious consumers, or just about anyone who loves a splash of color in their daily routine.
To start selling custom water bottles, tap into the app’s visual and creative nature. Create engaging TikTok videos that showcase the uniqueness of your bottles—think “A Day in the Life” vids, hydration challenges, or even fitness session clips featuring your water bottle designs. Collaborate with influencers who resonate with your brand to give your product that extra push.
Check out dancer and influencer Elden Brady showing off her new water bottle from Owala.
elden.brady –TikTok
Why custom water bottles work for TikTok Shop
They’re an easy buy, plain and simple. Everyone needs to stay hydrated and doing so with a stylish bottle adds a fun twist. TikTok’s trend-driven platform can turn your custom water bottles into a viral sensation, boosting sales and visibility.
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4. Tech accessories
Tech accessories are the unsung heroes of our digital lives, and TikTok users are obsessed with them. Dazzling phone cases, funky AirPods cases, personalized laptop sleeves . . . oh my! Imagine the allure of a holographic phone case or the convenience of a wireless charging pad that doubles as a desk organizer. These gadgets are the perfect blend of form and function, capturing the attention of tech-savvy TikTokers everywhere.
If you’re interested in selling tech accessories, dive into the vibrant, tech-loving TikTok community by creating content that pops. Collaborate with tech influencers who can show off how your accessories fit seamlessly into their gadget-loving lifestyles. Showcase your products with creative unboxings, DIY customization tips, or short, snappy demos that highlight their unique features. For example, this laptop sleeve unboxing video by Klayn had a whopping 18.3K views.
Klayn – TikTok
Why tech accessories work for TikTok Shop
They’re irresistible for TikTok’s digitally-connected audience. People are always looking for ways to enhance their gear while expressing their individuality, so custom tech accessories are it. And TikTok Shop makes it easy for users to purchase directly from the app, turning interest into instant sales.
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5. Trendy hoodies
If there’s one thing that’s a tried and true success on TikTok, it’s a cozy hoodie. But not just any hoodie, we’re talking vibrant colors, novel designs, and quirky graphics that resonate with TikTok’s youthful and trendsetting audience. From oversized fits that scream comfort to streetwear styles that exude cool, trendy custom hoodies have become a staple in countless videos, and viewers are ready to snap them up.
The beauty of TikTok is its ability to turn ordinary fashion items into extraordinary must-haves. Imagine your hoodies being featured in a viral dance challenge or a “Spend the Morning with Me” clip. Your hoodies could be the star of the next big trend, whether styled with high-waisted jeans for a casual look or paired with a sleek skirt for an edgy twist.
To make a splash, think outside the box. Host a design contest where followers submit their own hoodie graphics and the winning designs get produced. Create behind-the-scenes content that shows the making of your hoodies like BFLGallery did, adding a personal touch that TikTok users love.
BFLGallery – TikTok
Why hoodies work for TikTok Shop
They’re the perfect mix of comfort and style, making them a go-to choice for TikTok’s fashion-forward users. Plus, they’re incredibly versatile, fitting into a variety of content genres from fashion to lifestyle.
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6. Yoga mats
Yoga mats have evolved into more than just exercise equipment—they’re a key part of wellness routines. With fun colors, intricate patterns, and customizable designs, these mats cater to fitness enthusiasts and mindfulness practitioners alike. Imagine a mat that not only supports your poses but also highlights your personal style.
Selling custom yoga mats on TikTok Shop opens up a world of creative possibilities. Instead of just showcasing the mats, you can demonstrate their versatility. Post videos of home workouts, meditation sessions, or even outdoor yoga against picturesque backdrops. An obvious way to generate buzz? Get your yoga mat shortlisted for its fun design and anti-slip stability.
Melrose Training – TikTok
Why yoga mats work for TikTok Shop
Personalized yoga mats turn an ordinary workout into a post-worthy moment. And with the TikTok app’s visually-driven platform and engaged community, when users see your mats in action it creates that impulse to buy.
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7. Supplements
Wellness and self-care is a tendency on many social media platforms that’s hard to ignore, and that includes supplements. They aren’t just about boosting health, they’re about enhancing your lifestyle. From yummy vitamin gummies (think Kourtney Kardashian’s Lemme brand) to powerful protein powders, supplements cater to a variety of needs. Whether it’s an energy boost, immunity support, or post-workout recovery, there’s a supplement for anyone and everyone looking to elevate their health game.
To start selling supplements, use TikTok’s engaging format to highlight their benefits. Create fun yet informative content like quick health tips, fresh recipes incorporating your supplements, or positive stories from satisfied customers. Partner with TikTok influencers who can authentically endorse your products, demonstrating their efficacy in real life for your target audience.
For example, here’s beauty guru Tatyana (tatlafata) discussing the supplements she takes—and the video has 302.1K likes.
tatlafata – TikTok
Why supplements work for TikTok Shop
They meet a growing demand for health and wellness solutions in a trendy, accessible way. People are increasingly health-conscious and are into easy, effective solutions to enhance their well-being. TikTok’s wide-reaching platform can turn your supplements into a must-have, driving sales and brand awareness.
8. Eco-friendly tote bags
Eco-friendly tote bags are more than just a sustainable choice, they’re a fashion statement. With endless design options, witty slogans, and sustainable materials, these totes appeal to eco-conscious buyers, trendsetters, and everyday users. Picture a tote that not only carries your groceries but also reps your personality and values.
To sell eco-friendly tote bags on TikTok Shop, diversify your tactics. Make dynamic videos showing their versatility, using them for shopping trips, beach days, or as stylish gym bags. Feature your tote in a “What’s in my Bag?” video, and watch interest skyrocket. You could also host a DIY challenge where followers decorate their totes and share their creations with a branded hashtag.
But a simple way to add that authenticity that TikTok users love is to share a bit about your story.
