2. Stationery
Journaling, goal setting, and aesthetic desk setups are taking over TikTok, especially among Gen Z, who use stationary for self-expression, creativity, and organization—from personalized notebooks with custom stickers to craft supplies.
In 2024, 60% of TikTok users were Gen Z, many of whom are part of a large journaling niche—using it as a creative outlet, a mental health tool, and a screen-free activity. To capture their attention, showcase your products in handwriting clips, planner setups, or relaxing “journal-with-me” videos. These formats aren't just visually satisfying—they inspire, engage, and drive conversions with the right call-to-action.
Product suggestions:
Here’s a cool tutorial example from Liv Multipasional that’s racked up over 60,000 likes.
3. Water bottles
Staying hydrated has never looked so good. Water bottles aren’t just practical—they’re fashion statements. From glitter finishes to motivational time markers, trendy hydration gear is a staple in workout routines and daily life vlogs, making it one of the most trending TikTok items.
Create posts that highlight your custom water bottles in action. Think fitness challenges, morning routine videos, or aesthetic desk setups featuring your designs. Collaborate with fitness influencers to reach a wider audience, increase engagement, and drive traffic to your shop page.
Product suggestions:
Check out dancer and influencer Elden Brady showing off her new water bottle from Owala.
4. Tech accessories
TikTok’s audience is always on their phones, making stylish and functional tech accessories perfect things to sell on TikTok Shop. Personalized phone cases, AirPods cases, and laptop sleeves blend daily practicality with creativity.
Showcase your designs through short videos featuring unboxings, customization tutorials, or seamless product placements in everyday content. Collaborate with TikTok creators to expand your reach and attract trend-savvy shoppers looking for unique, customized tech gear.
Product suggestions:
For example, this laptop sleeve unboxing video by Klayn takes a trendy song and combines it with a satisfying product opening.
5. Trendy hoodies
Hoodies are a TikTok Shop bestseller, combining comfort and style with high profit margins. They’re often the first major product for influencers, with custom designs—from vibrant graphics to minimalist logos—going viral time and time again.
To attract more customers, create engaging promotional videos featuring your hoodies in fashion lookbooks, viral dance challenges, or even impromptu contests with hoodie giveaways. Partner with fashion-focused creators to increase brand visibility and turn your hoodies into the next trending must-have.
Product suggestions:
One of the best examples of custom hoodies comes from the Streetsmartzshow channel, which perfectly grows its visibility through viral trivia and quiz challenges in improvised settings.
6. Yoga mats
The wellness community is thriving on social media, with users drawn to elegant and functional fitness accessories. TikTok products like custom yoga mats, with bold prints, motivational quotes, and unique patterns, are excellent fitness accessories that double as personal statements.
Highlight your mats through shoppable videos featuring stretching routines, meditation setups, or “what’s in my gym bag” clips. Show how your yoga mats fit into both high-energy workouts and calming practices, appealing to viewers looking for adaptable and stylish TikTok products.
Product suggestions:
Establish a need for quality mats for better workout performance, like this example from Melrose Training.
Melrose Training – TikTok
7. Supplements
Health and wellness are evergreen categories on TikTok, and skincare products and supplements often go hand-in-hand for many TikTok users. From immunity boosters to protein powders, these beauty and hair products regularly appear in daily routines, recipe tutorials, and “what I take in a day” videos.
Create posts highlighting the process and benefits through testimonials and transformation journeys. Partner with health influencers and coordinate user-generated content to start promoting your products with honest reviews and results.
Beauty products are particularly appealing in makeup tutorials or personal care routines where users demonstrate both inner and outer wellness, like beauty guru Tatyana (tatlafata), who got hundreds of thousands of likes discussing the supplements she takes.
tatlafata – TikTok
8. Eco-friendly tote bags
Totes appeal to users looking for environmental, fashionable, and practical accessories.
With sustainable fashion on the rise, eco-friendly tote bags have become some of TikTok’s most successful products.
Promote them by creating aesthetic, minimalist content that showcases their versatility—like grocery hauls or styling guides. To reach a broader audience, collaborate with TikTok influencers who advocate for sustainability. Make sure your designs stand out within your product catalog by experimenting with bold prints, witty slogans, or unique materials that differentiate your brand from other platforms.
Product suggestions:
Valuable read: Tote-ally Awesome Tote Bag Design Ideas
For a branding-centered example, check out these minimalist design drops from Totesforyouu.
