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What is brick-and-click?

Brick-and-click is a business model that combines both online and offline sales channels. It involves having a physical brick-and-mortar store and an online store or ecommerce website to give customers more shopping options.

This model allows businesses to manage their inventory and sales through both channels, providing better customer experiences and increased revenue opportunities. By having a physical store and an online presence, businesses can offer customers the option to browse and purchase products in-store or online.

The brick-and-click model has become increasingly popular as it enables businesses to leverage the advantages of both physical and digital sales channels. It also requires efficient inventory management across both channels to ensure that products are available and accurately reflected in inventory levels across all platforms.

What is the difference between brick-and-click and brick-and-mortar?

The difference between brick-and-click and brick-and-mortar is that brick-and-click refers to a business model that combines online and offline sales channels, while brick-and-mortar refers solely to physical retail stores.

Brick-and-click businesses have both a physical store and an online store or ecommerce website, which allows customers to shop and buy products through multiple sales channels. This business model enables businesses to reach a wider audience, provide convenience through online shopping, and maintain a local community presence through their physical store.

On the other hand, brick-and-mortar businesses only have physical retail stores and don’t have an online presence. While this business model can be successful, it limits the reach of the business to customers who aren’t able to visit their physical location.


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