Enterprise Get Started
Printful glossary logo
Sell with Printful
Design creation
Creative services
Photography services
Business-to-business (B2B)
Buyer persona

Business-to-consumer (B2C)

What is business-to-consumer (B2C)?

Business-to-consumer (B2C) refers to the business model where a business sells products or services directly to end customers instead of other businesses or organizations. B2C transactions may occur through physical stores, online retailers, and direct sellers.

In a B2C supply chain, products or services are created, manufactured, and distributed by one business and then sold directly to the end customer. The business is responsible for marketing, sales, and customer service, as well as for managing the production and distribution of the products or services.

Online retailers have become increasingly popular in recent years, offering shoppers the convenience of buying products directly from their homes. Ecommerce retailers are often small businesses specializing in specific product categories or niches and using digital channels such as websites, social media, and online marketplaces to reach their customers.

On the other hand, direct sellers typically operate through a network of independent sales representatives who sell products directly to shoppers. These sellers may offer various solutions or products and often rely on personal relationships and word-of-mouth marketing to generate sales.

B2C companies offer various solutions to meet the needs and preferences of individual customers. That includes physical products like clothing, electronics, and household goods, or services like transportation and healthcare.

What is B2C in marketing?

B2C in marketing refers to the strategies and tactics used by businesses to promote and sell their products or services directly to individual consumers (business-to-consumer) instead of other businesses (business-to-business or B2B).

B2C marketing often involves reaching out to potential customers through various channels such as advertising, social media, email, and online communities. Online retail platforms have become an increasingly popular channel for B2C marketing, offering businesses the opportunity to sell products directly to consumers through their websites.

B2C marketing campaigns are focused on building brand awareness, creating demand for products or services, and driving sales. These campaigns target specific population segments or demographic groups and use various tactics such as promotions, discounts, and loyalty programs.

In contrast to B2B marketing, which often involves selling to one or several departments within an organization, B2C marketing focuses on connecting buyers directly with the products or services they need. This means that B2C marketers need to have a deep understanding of the needs and preferences of their target audience and be able to create compelling messages and content that resonate with their customers.

What is B2C in sales?

B2C sales refer to selling products or services directly to individual customers instead of other businesses (B2B). In contrast to business-to-business transactions, which typically involve complex negotiations and multiple stakeholders, B2C sales usually focus on connecting buyers with the products or services they need for personal use.

B2C sales often occur through online intermediaries such as ecommerce platforms or online marketplaces, which offer businesses a convenient and efficient way to reach a large audience of potential customers. These intermediaries may also provide tools and services to help companies manage their sales and marketing efforts, like online advertising, search engine optimization, and social media marketing.

Small businesses are often major players in the B2C sales space, offering a wide variety of products and services that cater to the needs and preferences of individual customers. These businesses may rely on various sales channels, such as physical stores, online marketplaces, or direct sales through websites.

In B2C sales, businesses must be able to effectively market their products or services to a broad audience of potential customers and provide exceptional customer service to build strong relationships with buyers. This may involve creating compelling messages and content that resonates with shoppers, offering competitive pricing and discounts, and providing fast and reliable shipping and delivery services.

Business-to-business (B2B)
Buyer persona

Are you ready to start your own clothing line?

Get started