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Cyber Monday

What is Cyber Monday?

Cyber Monday is a highly anticipated day in the holiday shopping season, specifically for online retailers. It falls on the Monday following Thanksgiving and is known for its abundant Cyber Monday deals and sales. It marks the beginning of Cyber Monday week, during which online retailers offer significant discounts and promotions on various products.

Unlike the brick-and-mortar stores that typically focus on Black Friday sales, Cyber Monday primarily caters to online shopping and online sales, attracting shoppers looking for great deals and convenience.

How does Cyber Monday work?

During the holiday season, Cyber Monday has become a significant event for online shopping and scoring the best deals. It typically takes place on the Monday following Thanksgiving and is known as the term Cyber Monday. It’s part of the broader Cyber Week, which extends the online shopping frenzy beyond a single day.

Cyber Monday started as a way for online retailers to capitalize on the increasing trend of holiday shopping online. It aims to attract shoppers who prefer the convenience of shopping online rather than dealing with crowded brick-and-mortar stores during Black Friday sales.

On Cyber Monday, online retailers offer a wide range of products at discounted prices, providing consumers with an opportunity to find the best Cyber Monday deals. This day often sees a surge in online spending and total online sales as shoppers take advantage of the convenience and savings offered by shopping online.

In addition to Cyber Monday, there are other notable days in the holiday shopping season, like Green Monday, which is typically the second Monday in December. While Cyber Monday is focused on online shopping after Thanksgiving, Green Monday is known as the best ecommerce sales day in December.

Is Cyber Monday the same as Black Friday?

No, Cyber Monday and Black Friday are not the same, although they are both associated with shopping and discounts. Black Friday typically occurs on the day after Thanksgiving and is known for in-store sales and promotions, often leading to long lines and crowded shopping malls. It’s considered one of the busiest shopping days of the year, with retailers offering big discounts to attract customers.

On the other hand, Cyber Monday takes place on the Monday following Thanksgiving and focuses on online shopping. It has gained popularity as one of the biggest online shopping days, with consumers opting to shop online and take advantage of online discounts. Unlike the hustle and bustle of Black Friday in physical stores, Cyber Monday allows shoppers to conveniently shop online from the comfort of their own homes.

While Black Friday originated in the US and is associated with in-store sales after Thanksgiving, Cyber Monday is an international marketing term coined to promote online shopping during the holiday season. Both days offer big discounts, but Cyber Monday specifically targets online sales and has become synonymous with finding great deals on the internet.

Cyan, magenta, yellow, key (CMYK)
Direct marketing

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