9 Trendiest Summer T-Shirt Colors of 2025

Popular t-shirt styles are only as powerful as the colors they carry. This year, the fashion industry is embracing a fresh spectrum of summer hues, capturing a brand-new color psychology.

From casual streetwear to high-fashion ensembles, our print-on-demand platform is ready to welcome merchants who can mix bestselling custom t-shirts with the right color combinations.

Let’s look at this year’s seasonal color palette—the top 9 t-shirt shades of summer 2025.

The trending summer color palette

Summer 2025 is dressed in softness, warmth, and just the right amount of attitude. This season’s summer t-shirt colors feel like sunlight on your skin, ice-cold drinks by the pool, and slow weekends with nowhere to be.

These t-shirt colors for summer blend neutrals and brights, creating a dreamy palette that flatters a wide range of skin tones and brings a refreshing twist to everyday wear.

If you're tapping into trending t-shirt colors, think balance—soft yet bold, familiar yet fresh.

Valuable read: Must-Have Summer Products to Sell Online

1. White and off white

The classic white t-shirt is a staple with timeless appeal. White and off-white t-shirts are a versatile choice and offer refreshing simplicity, matching today’s color trends and complementing any graphic design.

A simple, crisp white tee gives a clean, neutral background for everything from small logos to bold design trends, while soft off-white tones add warmth and a retro aesthetic that blends seamlessly into casual and polished looks.

Most of our custom t-shirt options will have white as a standard option, but be sure to check the fabric composition and consider the t-shirt’s fabric weight and style.

Relaxed T-Shirt | Bella + Canvas 6400

The Relaxed T-Shirt is one of our all-time bestsellers. It’s made of lightweight ring-spun cotton, which is an excellent fabric for sizzling summer days thanks to its breathability and durability. 

Oversized Faded T-Shirt | AS Colour 5082

If you’re looking for maximum comfort, this one’s for you. The Oversized Faded T-Shirt is available in that soft off-white hue, a nod to the vintage aesthetic sweeping the fashion world.

2. Cherry red

Cherry red is everywhere this summer—and it’s more than just a passing trend. From runways to streetwear, this vibrant shade is lighting up 2025 with energy, confidence, and bold expression in outfits, makeup, and accessories.

Unlike the deep burgundy tones of past seasons, cherry red is lively and unapologetic. A high-contrast red t-shirt instantly makes designs pop.

It plays well with neutrals like white, off-white, and light gray, but also shines against contrasting colors—picture a navy blue t-shirt under a cherry red button-down or a bright red paired with light blue or deep green for a more daring combination.

And, of course, cherry red and heather black make a timeless pair—perfect for any time, any place.

Unisex Staple T-Shirt | Bella + Canvas 3001

The Unisex Staple T-Shirt is one of our evergreen trending products because it’s made from lightweight fabric, offering a hint of stretch for the perfect fit. It also has a wallet-friendly price point and captivating, vibrant red color options. It’s a must-have in any fashion wardrobe.

Unisex Organic Cotton T-Shirt | Stanley/Stella STTU169

If you’re looking to dabble in the rich elegance of saturated red hues, the Organic Cotton T-Shirt is the way to go. It offers a lush, deep red with substantial fabric thickness from 100% cotton.

3. Mocha

Mocha is a classic color that’s quietly stealing the spotlight this summer. That’s that me espresso, smooth like chocolate mousse, and soft as a latte swirl. This gourmand-inspired shade is more than just a treat for the eyes—it’s fashion’s new neutral.

This hue adapts to any look—layer it under a black tee, contrast it with vibrant colors, or use it to soften a bold print—versatile, grounded, and refreshingly current for 2025.

Tri-Blend T-Shirt | Bella + Canvas 3413

Try our durable Tri-Blend T-Shirt with a series of earthy browns. As a darker shade, mocha creates subtle drama without being overpowering. This tone creates one of the best fabric combinations for pairing with complementary colors like light pink, olive green, or deep blue accents.

4. Icy blue

Men’s Classic Tee | Gildan 5000

Unisex Garment-Dyed Heavyweight T-Shirt | Comfort Colors 1717

The Unisex Garment-Dyed Heavyweight T-Shirt comes in chambray blue—a subtly aged and sophisticated blue-gray with a thick yet breathable cotton feel.

If you’re looking for design ideas, check out these trending t-shirt designs.

5. Powder pink

From Barbie to Glinda, pink has entered its soft-girl era. Last summer’s Barbie-core obsession brought high-voltage, neon-pink energy to wardrobes everywhere, but in 2025, powder pink is taking over with a quieter kind of magic: shimmering gowns, cotton candy skies, and bubble gum.

Powder pink is versatile, flattering on different skin tones, and perfect for a palette that feels both fresh and fairytale-inspired for children’s clothing.

Unisex Organic Ribbed Neck T-Shirt | Stanley/Stella SATU001

For soft pink tones, we recommend our Ribbed Neck T-Shirt, offering a cotton pink shade that perfectly aligns with the soft, mellow, and naturally sublime combination of red and white.

6. Soft green

2025 swaps last year’s earthy greens or kelly green for something easier on the eyes. Pistachio and sage are leading popular t-shirt colors, offering a calm, wearable twist on summer style.

This versatile color pairs well with heather midnight navy, mustard yellow, or even light purple. It’s subtle and flattering—an easy pick, especially if you’re going for nature-inspired designs.

7. Pastel lilac

Pastels always bloom in spring and summer, but pastel lilac is 2025’s standout. Soft and romantic, it hints at first flowers—yet carries a quiet confidence that sets it apart in any lineup.

It’s one of the best t-shirt colors this year for balancing sweetness with sophistication. Lilac plays well with neutral tones, shines next to metallics, and pairs beautifully with dark purple and royal blue.

Looking to add a fresh twist to your collection? This might just be your next perfect t-shirt shade.

These t-shirt models are in the same heather prism lilacs, which add depth to the shirts with a subtle mix of hues. The heather prism lilac shade is perfect for gently introducing soft pastels into their wardrobes.

Valuable read: The Most Popular T-Shirt Colors to Sell This Year

8. Zesty orange

While pastels set a peaceful tone, zesty orange crashes the scene with unapologetic energy. Bold and full of personality, this citrusy hue captures the thrill of summer—think music-filled block parties and sunlit adventures.

It thrives in bold color combinations, pairing surprisingly well with light blue, olive green, or even a grounded heather midnight navy.

Looking for the perfect splash of spontaneity in your summer line? Zesty orange isn’t just a bright color—it’s a whole mood.

The Unisex Staple T-Shirt comes in several vibrant orange colors. The classic juicy orange is an excellent choice for those who want to make a bold statement.

For fans of texture and depth in their apparel, the heather option offers a visually interesting blend of orange tones that create a marbled effect, adding character to the classic t-shirt color.

Learn more: 8 Best Quality T-Shirts for Printing

9. Butter yellow

Soft, sunny, and full of charm—butter yellow captures the easy joy of summer. This pastel shade brings warmth without the noise, making it perfect for those who want color with a gentle touch.

Butter yellow’s palette matches soft grey, pale pink, mint green, lavender, and coral, each offering a unique twist to your wardrobe. Together, they unlock boundless potential for crafting chic and visually captivating ensembles.

Whether you’re adding bold graphics or minimalist embroidery, butter yellow t-shirts offer a light, creamy base that makes every detail pop. Think of it as the style equivalent of lemon sorbet—cool, sweet, and impossible to resist.

Learn more: A Step-by-Step T-Shirt Design and Logo Placement Guide

Create your color symphony

Now that you’ve explored the summer season color palette, it’s time to turn those shades into standout styles. Mix, match, and play with contrast—or keep it cohesive and calm. However you wear them, these t-shirt colors will brighten your brand or wardrobe.

Time to pick a palette and start designing! Explore our articles for t-shirt design ideas and uncover the ease of personalizing shirts with Printful’s Design Maker. 

Have a happy, sunny summer!