Get Started
Printful Blog logo
Creative services
Photography services

Blog / Ecommerce platform guide / 12 Best Free Shopify Themes

Ecommerce platform guide

Printful Blog

Master the art of ecommerce

Launch your own print-on-demand business

Sign up with Printful

No upfront fees • No order minimums • 344 premium products

Printful Blog

Blog / Ecommerce platform guide / 12 Best Free Shopify Themes

Ecommerce platform guide

12 Best Free Shopify Themes

12 Best Free Shopify Themes
Paula Scerbinina

By Paula Scerbinina

12 min read

If you decide to start your online business on Shopify, you have to ensure your Shopify store looks and functions well. With their established design and advanced customization options, Shopify themes are an excellent way to make your business run smoothly. 

But with so many themes available, picking the right one for your business may be overwhelming. That’s why we’ve created a list of the best free Shopify themes for your online store. 

Let’s dive into the key features of these free Shopify themes and discover whom they’re best for.

12 best free Shopify themes

Shopify themes feature a specific layout and style that you can use to build your website. Besides being beautifully designed, they’re:

  1. Easy to customize to make your store reflect your brand identity (without any coding).

  2. Mobile-friendly to make your store look good on mobile devices.

  3. Full of handy features to help you run your business. 

All the themes listed below come with the Sticky Header (fixed header at the top of the page), the Mega Menu (a dropdown menu), an announcement bar, and a footer. And yet, every theme brings something special to the table.

To help you pick the best Shopify theme, let’s review the 12 free Shopify themes.

Read also: 8 Best Shopify Themes for Dropshipping

Spotlight

Spotlight is one of the most popular free Shopify themes. The theme’s setup requires just a few steps, allowing you to launch your store and start selling quickly. Spotlight’s layout and features are great for starting a clothing brand or any other business in the print-on-demand niche.

Key features

If you’re looking for a clean design, an intuitive interface, and an easy way to get started, Spotlight is made for you. It has a straightforward, product-focused design consisting of a product list and a short product description. You can also add your logo, write your brand description, and link your socials to social media icons.

In addition, this template comes with product filtering and sorting, enhanced search, recommended products, quick buy, and stock counter features. Altogether, this minimalistic layout ensures a streamlined buyer experience.

To make your products stand out, this theme allows you to upload and create image galleries, lookbooks, product videos, and slideshows. Plus, you can play around and apply effects like image overlay, zoom, and more. 

Printful logo
man with jacket
Printful logo
Create and sell custom products online
Let’s go

Best for

The simple yet effective design of this Shopify theme is a perfect match for merchants selling at least a few products. With specific sections and features dedicated to showcasing your products, Spotlight is a great theme for fashion and print-on-demand online sellers.

Dawn

Dawn is one of the leading Shopify free themes. It’s a flexible and elegant-looking theme perfect for apparel online stores, regardless of their stock size. With its responsive layout that looks good on mobile devices and focuses on visuals, Dawn is a perfect Shopify theme to show off your products through images.a woman holding a bag and a bag

Source: Shopify

Key features

The layout of this theme is intended to support powerful brand visual storytelling through large imagery, a media-forward product page, a lightbox mode, sharp lines, and simple fonts.

All these features allow your ecommerce shop visitors to keep their attention on your product and get a real sense of how it feels and looks. 

What’s important is that the number of images doesn’t affect the page loading speed. Your website will be impressively fast, ensuring your customers get the most pleasant user experience.

Apart from the minimalistic and clean design (which you can easily customize), Dawn comes with a few powerful features to help you market your products and boost sales. For example, you can use sitewide cross-selling, create promo banners, and feature product reviews.

The Dawn theme allows a quick and easy setup—all you need are high-quality images of your product.

Best for

Dawn’s default theme presets are best for brands in the apparel industry. However, with a few tweaks, this Shopify theme is also suitable for other industries like furniture, home decor, cosmetics, and beauty businesses.

Ride

This distinct, dynamic theme is well-suited for those selling sporting goods. Its dark background, bold typography, and color accents create a perfect setting to highlight your sports products and make them stand out. 

a man on a surfboard

Source: Shopify

Key features

Ride’s sports-centric design makes a statement through every element—from asymmetrical layouts and unique page templates to thick, catchy fonts and color pops on the dark background. 

This theme is optimized to support brand storytelling through visual and written narratives. Its layout and large media options allow you to show off your products in the most captivating way, but longer-form text sections offer an opportunity to tell your brand and product story in full.

Ride has a flexible design that’s easy to customize and quick to set up.

Best for

Ride’s original design, sleek layout, and powerful features serve best for stores selling sporting goods. However, you can easily adjust it to match your product type.

Refresh

Refresh is a bold and beautifully designed Shopify theme for showcasing your products and brand story. It has a minimalistic yet powerful design you can effortlessly style to reflect your brand identity. 

a hand holding a blue can

Source: Shopify

Key features

Refresh provides a combination of features that emphasize your product and brand. Its clean and modern design comes with assertive headings, sections, and pages for telling your brand story, showcasing your values, and stating your mission.

At the same time, it has a minimalist color palette and a highly customizable product page with diverse sections to highlight the unique selling points of your products.

For example, you can add product details, list ingredients, provide quality information, and showcase special certifications.

There are also features for visual storytelling, longer-form texts, and marketing and conversion tools.

Best for

Refresh fits store owners selling health and beauty products with small to medium catalogs. The theme’s flexible design and advanced customization options make it easy to match the styling with your branding.

Sense

With its clean design, minimalistic typography, and powerful features, Sense is considered one of the best free Shopify themes for modern brands selling health and beauty products. It’s designed to support your brand story, build customer trust, and provide a hassle-free shopping experience.

a woman applying a cream on her face

Source: Shopify

Key features

Sense is an energizing theme that features a fresh design with a bright color palette, soft gradients, and curved elements, making it aesthetically pleasing and attention-grabbing.

With its emphasis on imagery (product grids, galleries, and more), Sense allows you to make the most of your brand’s visual storytelling. 

Apart from drawing your site visitors toward your products, Sense offers several features that help establish buyer trust. Namely, you can include testimonials, videos, and extensive product descriptions on your site to show you’re trustworthy.

With Sense, you have plenty of ways to narrate your brand’s story (through its memorable About page) and share educational content with visitors (through an extensive Blog section).

Best for

This free Shopify theme is excellent for health and beauty stores of any size.

Origin

This elegant and stylish Shopify theme highlights the values of a single product, making it an ideal fit for handicraft or clothing brands selling one product. With its focus on visuals, the Origin Shopify theme makes it possible to effectively present your product and brand story.

a brown leather bag with a strap

Source: Shopify

Key features

Origin is a minimalistic theme with a neutral color palette and unconventional typography. This combination highlights your product and adds a touch of playfulness to the look and feel of the site. 

Due to its distinctive featured product segment and structured layouts, this Shopify theme is one of the best free themes for single-product stores. 

Origin’s design encourages customer trust and interest in your brand and products by offering large, full-width imagery sets and blocks for telling your brand story and sharing your buyer testimonials and reviews. 

a close up of a case

Source: Shopify

In addition, this Shopify template comes with various features to boost your sales, like enhanced search, stock counter, quick buy, size charts, related products, and more.  

Because of its ultra-minimalistic layout and limited features, the Origin Shopify theme fits brands with a small catalog of unique handcrafted items or single-product businesses.

Printful logo
man with jacket
Printful logo
Create and sell custom products online
Let’s go

Craft

Craft is another elegant and authentic theme for handmade item store owners. With its minimalistic design that focuses on visual storytelling, the theme gives your site a high-end feel and ensures your products get the spotlight they deserve. 

a screenshot of a website

Source: Shopify

Key features

With its generous use of white space, eye-catching palettes, and stylish typography, this theme highlights your craftsmanship and product quality. 

The theme contains multiple sections that showcase your product in a rich, compelling way and help your customers imagine the feel of your products through collages, photos, videos, and stories.

This theme is also easy to set up: pre-configured templates of product dimensions, materials, and care instructions are already there.

Best for

This free Shopify theme is ideal for handmade products, including clothing, arts and crafts, home decor, and gardening. It’s also suitable for a dropshipping business model. 

Craft is a great theme for beginners and novice sellers thanks to its user-friendly design and quick setup.

Taste

Taste Shopify theme has an attention-grabbing design for telling your product’s story through large imagery and showcasing its quality through specialty product highlights. If you’re looking for a template to stand out with your niche product, Taste is a suitable option.

a screenshot of a website

Source: Shopify

Key features

Taste’s design consists of a muted background, a high-contrast color palette, modern minimalistic fonts, and standalone blocks to show off your products at their best. 

a group of bottles with labels

Source: Shopify

Apart from its design, Taste offers a variety of other features to highlight your products. For example, the theme supports large product cards, specialty product highlights, custom FAQs, product reviews, and press coverage to assist your buyers in decision-making.

This theme is super quick to set up and style to your liking.

Best for

Designed for specialty food and beverages, Taste can also suit other specialty stores with premium products with high-quality ingredients. Its flexible design and customization settings allow you to adjust its layout and styling to match your needs.

Studio

The Studio theme is a simple yet elegant Shopify template tailored for artists’ businesses of all sizes and styles. The refined design, smooth color accents, stylish fonts, round buttons, and attention-grabbing illustrations will help you effectively showcase your creations. 

a screenshot of a website

Source: Shopify

Key features

Studio is a highly visual template that displays your product best through contrasting color frames, a responsive slideshow in the header, and large imagery.

Besides its original aesthetics to please the eye, this theme also ensures a smooth user experience thanks to features like collection-based navigation, featured collections, and creator filters.

When styling your ecommerce store, Studio allows you complete customization freedom. You can create custom pages and change template elements to expand its default settings and align them with your brand identity.

Best for

With its boutique store vibe, Studio is a perfect choice for those who sell custom-made products with a creative flair, like art, jewelry, home decor, and handmade clothing like custom hoodies

Crave

Crave is a visually appealing theme that can be applied to various brands—from food and beverage ecommerce stores to apparel businesses. Its features are purposely built for consumers on the go yet still showcase the brand story and create a connection with customers. 

Source: Shopify

Key features

With its vivid colors, vibrant shadow effect, and bold fonts, this theme’s design creates a playful, lively, and modern look, making it inviting and memorable to visitors. 

Apart from an eye-catching design and slideshow hero section, this free Shopify theme has features specifically designed for buyers purchasing from smartphones and tablets.

Crave offers mobile-optimized layouts and dynamic checkout options that make it easy to purchase from whatever device your visitor uses.  

Best for

While the design of this free Shopify theme focuses on food and beverage store owners, the theme’s customization settings allow you to achieve the desired brand vision for various niches.

Publisher

The Publisher theme is a Shopify template inspired by independent studios and publishers for those selling books, digital products, apparel, merchandise, and accessories. This theme is the perfect solution to showcase your bold brand design and leave a long-lasting impression. 

book pages with a background color

Source: Shopify

Key features

Publisher features an avant-garde design with subtle gradients, contemporary typography, dark product imagery, and large product cards with plenty of space for imagery and videos. 

shopify theme

Source: Shopify

Despite its element-saturated design, this theme has minimalistic, user-friendly navigation with an option to distribute links to products and categories throughout the page.

Like Spotlight and Origin, Publisher also has a stock counter feature. Another distinctive feature of this theme is an event page for listing upcoming concerts, shows, and more.

Best for

This Shopify free theme is the perfect match for arts, entertainment, and print-on-demand stores with a small catalog looking for a one-of-a-kind, bold, and visually striking design.

Printful logo
man with jacket
Printful logo
Create and sell custom products online
Let’s go

 

Colorblock

Last but not least on this list is Colorblock—a high-contrast, vivid theme ideal for fashion brands with collections of any size. Its colorful design and industrial typography instantly grab a visitor’s attention and make your product (and brand) stand out.

colorblock shopify theme

Source: Shopify

Key features

Colorblock is a  Shopify theme that captivates visitors from first sight. Its contrasting blocks and bold fonts on a neutral background create the feel of a professional lookbook within seconds. 

Plus, the theme supports your brand’s visual storytelling through large imagery and a decent white space, making your products the main character of your page.

Thanks to the theme’s expanded menu navigation and advanced filtering capabilities, you can present your product collection, regardless of size, without overwhelming the buyer. 

This theme is easy to set up and customize with advanced customization options.

Best for

Thanks to its features and distinctive design, Colorblock is a great theme for clothing and print-on-demand brands. For example, if you’re selling custom t-shirts, this template may be a good fit for you.

With this free Shopify theme, you can highlight your collections through a comprehensive design, show your products through compelling images, and provide your buyer with a smooth shopping experience through straightforward and user-friendly navigation. 

What is the best free Shopify theme?

If you’re not ready to invest in paid themes, Shopify offers various free templates with distinctive theme styles and powerful core features you can use for your ecommerce website. When picking your Shopify theme, consider whether the theme’s layout and settings support your product specifics, brand vision, and business goals.

What’s your favorite free Shopify theme? Let us know in the comments.

Read next: 15+ Inspiring Shopify Store Examples

author

By Paula Scerbinina on Dec 27, 2023

Paula Scerbinina

Guest author

A free-spirited creative with a psychology and marketing background, Paula spends her days creating stories for brands and individuals. Her heart belongs to writing, mental health advocacy, and beach volleyball.

A free-spirited creative with a psychology and marketing background, Paula spends her days creating stories for brands and individuals. Her heart belongs to writing, mental health advocacy, and beach volleyball.