With the ongoing digitalization, you can shop from the comfort of your home. You no longer need to plan time to visit all the stores; now, you can view, compare, and buy a variety of products online at any given time. And it’s just as simple and easy to become an ecommerce business owner. Thanks to online stores, you can reach a much bigger audience worldwide than you would by opening stores in limited locations.
Shopify is a great ecommerce platform that allows you to do that. With it, you can create and customize your online store and list all your products. The two primary business models used to open up a Shopify store are:
Print-on-demand (POD) & dropshipping: these are common business models to sell printed merchandising, whether it’s custom t-shirts, socks, bags, or any other customizable product. To do it, all your business has to do is partner with a POD fulfillment company that’ll sync with your online store and take care of all the production, packing, and shipping. The best part is that this business model has low startup costs, as orders are fulfilled on demand. You pay only when an order is made. In fact, Printful is behind many successful Shopify stores.
Direct-to-consumer: it’s a traditional ecommerce business model without relying on third-party-fulfillment (3PL) services. It’s suitable for businesses that sell specialized or niche products, such as hand-made decors, paintings, jewelry, or other products that require a unique approach. With Shopify, these types of businesses can add, edit, and manage their product listings, keep track of inventory, and set up various payment gateways for their Shopify stores.
So, if you want to sell online and get the flexibility to manage your business from any location, you might need to consider becoming one of the Shopify merchants.
Meanwhile, let’s get some inspiration from these successful Shopify store examples.
Did you know that among the core segments of fashion, clothing accounts for the majority of online purchases? The past years have made online shopping even more accessible, and today, many people prefer to order their clothes online rather than going to a store. Data indicates that it’ll remain unchanged for the years to come, as the global fashion ecommerce market value is expected to reach $1.2 trillion by 2027.
So, of course, some of the most successful Shopify stores are found in the fashion industry. Let’s take a look at a few of them.
Jolie Noire is a clothing brand owned by two sisters whose mission is to inspire other women of color. They created this brand to change people’s association with the color black, as “Jolie Noire” stands for Pretty Black in French.
The sisters created a successful Shopify store selling trendy two-piece tracksuits, tops, and accessories. And no, their collections aren’t limited to just the color black: they’ve created multiple collections that include lively colors and vibrant prints.
Combining impressive designs and brand storytelling, Jolie Noire is among the successful Shopify website examples because of its clean and user-friendly website design that clearly communicates the brand identity and products.
Another brand with an important message is ND Renegade—an apparel company that brings awareness to neurodiversity in our society. The founder of ND Renegade is an award-winning Australian artist, Sally Willbanks, who made a career change by opening an ecommerce store to sell clothing and coming up with all the designs that speak to the neurodivergent population, including her two children.
The most popular items on their Shopify store are custom hoodies and super soft and tag-free tees—perfect for people with sensory issues.
ND Renegade is a great Shopify store example because of the thought-out web design and the beneficial web features such as an informative blog, lookbook, and chatbot.
Shadawear is a successful print-on-demand clothing brand owned by rapper Kaysha. His own Shopify store started shortly after he released his first album in the late 90s. His fans requested merchandised t-shirts, and he delivered: Kaysha printed about 200 t-shirts and gave them out to fans at autograph signings. However, soon after that, he realized it was an opportunity to start his own online business—Shadawear clothing line.
The rapper now owns a successful Shopify store selling various customized products that meet every preference. And what’s great about his Shopify platform is that it has a user-friendly design that’s optimized for mobile devices.
Aren’t the stories of these Shopify store owners inspiring? If you also aspire to become like them, check out the step-by-step guide on how to start a clothing brand.
A t-shirt is the most versatile piece of clothing that can be found in every closet and every clothing store. Although it’s not original to sell a t-shirt, there are ways to make this simple garment one-of-a-kind.
How? When customized, this widely available piece of clothing is capable of much more—showcasing an individual’s style, raising a voice, supporting a cause, increasing a brand’s identity, and even uniting groups of people, such as fanbases and devoted communities.
Here are some Shopify store examples that have managed to do it.
Got Funny is a 4.9 start-rated business whose online store is powered by Shopify. They have various products customized with clever texts. Got Funny gained its popularity by printing comical and viral quotes on t-shirts. Besides being funny, they also spread a message about implementing “Collections that Support a Cause,” such as Earth Day, STEM, Pride, and Pro-Choice.
Got Funny’s Shopify store offers easy navigation and rapid response times. They’ve also implemented a reward program that not only enhances the store’s appeal but also contributes to customer loyalty.
Dogecore is a custom clothing ecommerce store owned by two friends. From exchanging funny pictures, a.k.a. memes, to establishing a successful business—they managed it all through their skills and strategic advertising. Now these two creative friends can also be found showing off their creative talents on YouTube and SoundCloud.
Although they can do a lot, based on their customer reviews (a 4.9-star rating on Trustpilot), making custom clothing is what they do best. Dogecore’s ecommerce website provides an easy browsing and shopping experience and offers multiple payment options.
The Philosopher’s Shirt is a Shopify store run by two people—a philosopher and a graphic designer. It’s a brand that emphasizes sustainability and meets the requirements of the Worldwide Responsible Accredited Production (WRAP) and Fair Labor Association (FLA).
This brand’s success can be attributed to its direct-to-consumer approach. Markus and Alex, the two men behind this brand, are the only employees. They run the business, make content, do the advertising, create the designs, as well as take care of customer service.
As for their merch, The Philosopher’s Shirt offers a wide selection of products they’ve categorized by their original and witty designs using printing and embroidery customization methods.
PS Their Shopify store visitors can also easily learn more about philosophical terms by reading their blog.
There are so many ways to express art. Whether it’s music, photos, posters, paintings, or sculptures, there are really no limitations to selling it all online.
Many successful stores already sell their artwork through an ecommerce platform. If you want to see how it looks, let’s check out some examples of artistic Shopify merchants and their online stores.
Uprise Art is an art gallery based in New York that features artworks done by artists with diverse perspectives and uniqueness in their works. Besides selling in-person, they also sell online with Shopify.
The artwork is listed on the ecommerce store in different product categories, such as paintings, sculptures, prints, installations, and more. If you visit the product pages on this Shopify store, there are high-quality product images, well-written product descriptions, as well as information about the artist.
Uprise Art also has a digital Journal available on their Shopify website where potential customers can learn more about each artist, their artwork, and the behind-the-scenes process. Overall, it’s a great Shopify store example that’s turned its physical store into an ecommerce store while maintaining the brand’s identity and providing art lovers with an easy online shopping experience.
If you’re in search of inspiration to create a vibrant and aesthetically pleasing Shopify store, check out UPPERCASE Magazine. UPPERCASE is a subscription-based business that offers an art magazine. It’s a one-woman operation that publishes inspiring books for the creative. Shopify sites like these allow customers to sign up for regular product delivery; in this case, the newest edition of the art magazine is mailed every 3 months.
The future editions of the magazine are entirely supported by its subscribers, as there’s no advertising, sponsored content, or any other forms of grants. Besides the subscriptions, UPPERCASE also sells other inspiring book editions that can be ordered online.
This Shopify store is colorful and artistic, provides easy navigation, and is mobile-friendly. UPPERCASE also has a rewards program, as well as an online community hub called UPPERCASE Circle for like-minded creative people, that’s available for magazine subscribers all around the world.
Tattly made art wearable by selling temporary tattoos designed by professionals for all ages. The store owner, Tine Roth Eisenberg, got her inspiration from her little daughter, who loves to accessorize herself with temporary tattoos. However, Tina thought that the majority available on the market were poorly designed, and that’s where the idea of her own business came.
At her first online launch, Tina introduced the public to the first few tattoos designed by a top-tier selection of designers and illustrators. Proven by the thousands of orders received worldwide, Tattly undoubtedly is a brand among the most successful Shopify stores. Their awesome Shopify website has a vibrant color palette, and the homepage displays the most popular product categories, making browsing easy.
It takes a lot of time to go through all the interior design stores to find your perfect home decor. But what if we told you you could do it online at any time?
Many online stores offer various home decor for every taste, making it easier to find the pieces you’re looking for. And if you’re also making interior decorations or are considering doing so, in this section, you can get some inspiration from some of the top Shopify stores that sell home decor.
Japan, at home—that’s what this Shopify store offers. Obachan is an ecommerce website that sells Japanese home decor, kitchenware, and even some Japanese snacks. They’ve used a very simple Shopify theme for their store, as there are no divided website sections. When entering the Shopify website, the homepage acts as a product category page displaying all products.
The design of this Shopify store is very minimalistic, making the products the main characters. Although there’s no specific categorization of products, the search bar is fast-responding and provides predictive text suggestions, making it easy for users to find exactly what they’re looking for.
Houseplant is a brand among popular Shopify stores as one of the owners and the face of the brand is the well-known actor and comedian Seth Rogen. Together with Canadian filmmaker and comedian Evan Goldberg, they created this brand to change assumptions about smoking accessories that often look tacky and distasteful when displayed in the interior.
Although this brand is widely known for its stylish and innovative ashtrays, Houseplant also offers various home goods that are thoughtfully designed, crafted, and tested. The owners believe that the products they offer are not only visually appealing but also conversation starters in your home.
As for the Shopify store, it’s just as thoughtfully designed as the assortment on the site. The design, full-size photos, and color palette show brand identity and resonate with its target audience.
It’s a great Shopify store example to everyone because it has:
Beautiful, authentic, and easy-to-navigate design
High-quality product photography
Detailed descriptions for each product with the story behind each piece
Styling tips for your home
Hem is a premium furniture brand that delivers high-quality designs by collaborating with forefront designers and manufacturers. There are 3 things this brand doesn’t compromise on: design, quality, and sustainability. Hem offers a variety of furniture, interior lighting, and other home goods that’ll spark curiosity and conversations.
Their Shopify store has a great homepage listing some best-selling categories. The website has high-resolution product images, including zoomed-in pictures of the product material, making it feel like shopping in person.
GOODEE is among the top Shopify stores not only because it provides a seamless and satisfying shopping experience for home decor lovers but also has an important message behind it all. The community behind this Shopify store is made up of socially conscious design enthusiasts who prioritize the planet and its people.
GOODEE is a platform that offers sustainable homewares and lifestyle products for modern living. They advocate for conscious commerce by collaborating with ethical brands and artists committed to positive social and environmental change. The brand also has its own range of sustainably crafted products—ethically sourced and made.
This Shopify store example shows how to build a community through its content by writing about the brand’s values and beliefs, sharing stories of different entrepreneurs, and other meaningful conversations in its Stories section.
Mirroring other categories, jewelry is increasingly sold online by brands adopting the ecommerce model. Here are some Shopify ecommerce store examples that sell jewelry—take a look and learn the best practices.
Camille Brinch is the name of the brand’s owner—a girl whose dream to make jewelry was crushed when she was rejected from a jewelry school. However, she didn’t let that stop her and found a way to get the necessary knowledge to make her own jewelry.
She started selling her first pieces on Instagram, but she decided on her own Shopify store when the order volume increased. Now, Camille’s store offers more than 10 jewelry collections she designed.
This Shopify store is a good example of creating a smooth and enjoyable customer journey for an online store. Just by entering the Shopify site, you are guided in each step by quotes from Camille herself, high-quality product photos showcasing her jewelry, and engaging call-to-action (CTA) buttons that convert visitors. What’s more, all product pages include aesthetic collages for inspiration on how to style each of the pieces.
Diaboli Kill is a brand owned by jewelry designer Angie Marei. The jewelry she offers stands out with its unique designs and is ideal to spice up everyday looks or special occasions. Diaboli Kill Shopify store features Angie’s multiple collections, showcasing them most elegantly.
It’s one of those Shopify store examples that use an individual approach for a satisfied customer experience. Although each collection shines in its own way and can tempt every taste, Angie Marie offers to collaborate with her customers and create custom pieces based on the client’s style and budget.
Jewelry that matches how you feel on the inside. It’s what Larissa Loden, the brand’s founder, wanted to achieve by starting her jewelry brand in 2010. At the time, she was a middle school art teacher, and making accessories was just a hobby for her. However, deep down, she always dreamt of becoming an entrepreneur. Currently, her Shopify store is proof that she managed to do that and much more.
Larissa Loden is among the best Shopify stores that sell jewelry, accessories, and other lifestyle products. It’s all thanks to the effort put into the store’s visual aesthetics, graphic design elements, and engaging content.
Good Art is a business started in 1990 with roots in Los Angeles. From making his own accessories to selling his first piece on a pedestrian street, the owner, Josh, left his job at the time and fully devoted himself to his aesthetic jewelry brand—Good Art.
This Shopify store offers quality unisex jewelry and other accessories. Each product is made taking care of the smallest nuances, and the same approach is also reflected in Josh’s ecommerce website. Product pages contain in-depth descriptions and professional images showcasing the jewelry. Moreover, the website provides quick and easy navigation and fast and secure checkout.
Your local pet shot might not have the widest choice of products available. However, you can still get the best for your furry friend by ordering online. Many pet businesses choose to have an ecommerce website over a physical store, as it’s more reachable to a wider audience. Let’s look at some Shopify store examples created for pet owners.
Our pets deserve to use the same quality products as us—it’s what this brand believes in. Rowan is a company that produces and sells dog care products approved by vets and that are human-grade. The products don’t contain silicons, parabens, or sulfates, and are made of naturally-derived ingredients. They offer products and product bundles that address different needs and are suitable for different kinds of dog coats.
This Shopify store is great because it contains a lot of informative content to ensure customers make the best choice for their animal pals.
Dog Quality is a store that sells products for senior dogs, improving the quality of their lives. Their Shopify store features quality photos of dogs enjoying their products, such as strollers, ramps, orthopedic dog beds, and more.
What’s great about this store example is that Dog Quality has a Senior Dog Blog where dog owners can read more about each product and their key advantages. It’s an insightful way to make browsing easier for store visitors.
They also have a Happy Tails section with stories of how different dogs’ lives were improved with Dog Quality products. It makes the brand more than just a store, as it builds a community for senior dog owners where they can seek advice and even find hope.
Bullie & Co is a relatively small brand owned by a family. They offer high-quality dog collars made from stainless steel that come plated with either 18K gold, silver, or rose gold, making the collars lux accessories for dogs.
Bullies & Co currently offers only 7 products, and they have chosen a simple appearance for their Shopify store to use as a storefront. However, that doesn’t seem to affect the store’s success. They’ve managed to reach their audience with Instagram as they use it as the main advertising channel and engage with their audience of almost 19K followers.
Source: Bullies&Co Instagram
So the takeaway from this is that simple Shopify stores work for businesses that do promotional activities on their Social media and use their Shopify store solely for product showcasing and order fulfillment.
We went through some of the best Shopify websites from different categories—each a unique showcase of today’s online retailing. And hopefully, by now, you are inspired to start your ecommerce journey.
Remember, the best Shopify stores are the ones that stand out from the crowd. There are various Shopify themes available for a quick setup, but businesses that want to be distinctive opt for a custom theme that seamlessly aligns with the branding.
So give it a shot, and start setting up your Shopify store now!
Ketlina is a freelance content writer. She's passionate about digital marketing and has experience working as a social media manager. In her free time, she enjoys going on long walks with her dog while listening to her favorite podcasts.