In 2019, ecommerce in Australia hit 32 billion in spending, up 20.8% year on year. With Australians stuck at home due to Covid-19, ecommerce sales have exploded, increasing from about 7.1% of total retail sales in March to more than 11% in June.
Even before the pandemic, Australian online shopping was expected to grow rapidly this year.
So, if you’ve been thinking about selling in Australia, now is the time to take action.
In today’s post, we’ll walk you through a detailed overview of ecommerce in Australia:
Sounds great? It is. Let’s dive in!
Knowing key statistics and facts, from demographics and shopping behaviors to trends, will give you a deeper understanding of what’s going on in Australian ecommerce now, and where it’s headed. Here are some key things you should know:
Australia celebrates cultural diversity. Since 1945, over 7.5 million people have migrated to Australia, making it one of the countries having the highest proportion of overseas-born.
Cultural diversity leads to changes in Australian consumers’ expectations. According to Adobe’s 2019 survey, 62% of Australian consumers want to purchase from brands with diverse advertisements. They are demanding personalized, and authentic advertising, experiences and engagement.
Understanding Australia’s cultural diversity helps you develop an effective product strategy from the beginning. Your products should exist in a consumer space with people from various backgrounds, or you can select a specific customer segment and focus on fulfilling that niche.
Below are some other online shopping behavior characteristics of Australian consumers you should know:
Up to this point, you may get excited to start your ecommerce store in Australia. However, there are 5 more things you should know when selling to this country.
Online marketplaces like eBay, Amazon, Gumtree, MyDeal, or Catch continue to attract Australian shoppers, offering seamless, one-stop-shop experiences. In 2019, among the top 100 shopping sites in Australia, traffic going to online marketplace sites accounted for 58.3%. eBay is the largest online selling site, followed by Amazon and Wish.
Australian English is the official language of Australia, taking features from both British and American English. However, it has many unique features, including unique pronunciation and exclusive vocabulary. Read this guide to discover more about Australian English.
Understanding the differences in Australian English is very important because Australians typically prefer using their own varieties.
The best practice is to go to Fiverr and hire a local to read through your materials before your store goes live.
The Australian infrastructure is well-developed, with an innovative network of logistic centers. It has a lot of delivery service providers that ship online orders around the country. Some of them include Couriers Please, DHL, UPS, and FedEx, but Australia Post is the biggest of all (75% of the market share for direct-to-consumer deliveries).
Australia Post offers many delivery options for parcels of all sizes. During the peak of Covid-19, this delivery generated up to $2.4 billion in ecommerce compared to the same time last year. Plus, more than half of Australian online shoppers prefer to return their international purchases at Australia Post.
Dene Green, Managing Director at Asendia Oceania, emphasized that “Flexible delivery options are a growing demand among international consumers, and Australian customers are not an exception. There should be a particular focus on same- and next-day deliveries and hassle-free returns.” Take this into consideration when developing your shipping and return policy for Australian consumers.
In Australia, most goods and services are charged with a 10% Goods and Services Tax (GST). That’s why you should consider GST tax when selling to this country. Luckily, the Australian tax system is a bit simpler than it’s in the US.
Here’s some crucial information:
For more details about tax on retail sales of goods and services into Australia, read the official guide from the Australian Taxation Office.
Regarding ABN (Australian Business Number), it’s a unique 11 digit number that identifies your business to the government and community. You might want to consider registering for ABN—this will help you obtain an Australian domain name (.com.au, .au, or .net.au) and easily gain trust from local consumers
Apply for an ABN online—it’s easy and free of charge.
Regardless of size, weight, quantity, or cost, anything that comes into Australia from an overseas location is an imported item. As an ecommerce merchant, you should understand which products you can and can’t import to this country. For a full list of prohibited imported items, check out the Australian Border Force website.
Note that to sell in Australia, you must also comply with the Australian Consumer Law established to protect Australian consumers.
Now that you know the ins and outs of ecommerce in Australia. Let’s dive into print-on-demand dropshipping!
Print-on-demand (POD) dropshipping allows you to create and sell your custom designs on products printed by print on demand services directly to customers. It’s a great business model for designers, artists, and creatives who are looking to start their own merchandise or a side hustle.
Here’s what POD dropshipping gets you:
Choosing the right fulfillment service has a massive impact on your business’ growth. But with many options out there, it might be challenging to pick the one that fits your goal and help you succeed in Australia.
Let’s look at how Printful makes it easier for you to sell in this country.
Printful collaborates with 3 facilities in Australia: one in Brisbane that helps with direct-to-garment (DTG) product fulfillment, and two in Melbourne that handle non-apparel orders.
At the moment, a selection of DTG products is available for fulfillment in Australia, including the best-selling Bella + Canvas, Gildan, Anvil, and American Apparel t-shirt, with more products on the way! As for non-apparel products, here’s what we currently fulfill in Australia:
Thanks to the partnership between Printful and Australia Post, you can now enjoy an improved and simplified local delivery experience. Your orders will be shipped to Australia and New Zealand quickly, conveniently, and economically. You’ll be able to:
Selling with us, you’ll enjoy a superb customer experience and no longer have to be worried about the complexities of fulfillment.
All you need to do is to create your products and publish them to your store. Then, when a customer from Australia buys your product, we’ll handle everything else.
We’ll take care of the fulfillment and shipping so that you could focus on more exciting parts of running a business: product design, promoting your store, and building long-lasting relationships with local customers.
Ask yourself, would your Australia-based customers appreciate buying from a store that only bills in Euros? Probably not.
Here’s a rule of thumb: When you’re running a cross-border business, everything about your products/services, including product descriptions, marketing materials, and pricing should be localized to suit the local needs.
ProfitWell put it best:
Localizing your pricing comes in two flavors: 1. Cosmetic changes where you simply convert your price to the local currency, and 2. True localization where you actually charge differently in different markets.
If you sell to Australia but set prices for your products in US dollars, you make the AUD price more expensive for customers. The high chance is that they’ll leave your store and switch to another.
To help you localize your price, we launched AUD currency. This makes it easier for you to approach Australians and New Zealanders and eliminate exchange fees.
With Printful, building an online business in Australia is easier than ever. You’ll be provided with:
It’s time to start selling in Australia! Don’t forget to share your journey with us in the comment section below.
Diana is a content marketing specialist at Printful with an interest in all things marketing, ecommerce, and social media trends.