How to Sell Print-on-Demand Products with Squarespace and Printful

Ready to level up your Squarespace site and start selling print-on-demand products? 

Well, look no further! 

In this post, we’ll teach you how to connect Printful to your Squarespace site from start to finish with helpful screenshots and useful links.

You’ll learn how to set up the integration and about some of the top print-on-demand products to start selling. 

Read on to find out how to link up Printful to your Squarespace site.

How to connect your Squarespace store to Printful

Step 1. Create your free Printful account

If you don’t have a Printful account, sign up on the Printful homepage. It’s quick and easy, and you can even choose to register by using your Google or Facebook account. 

If you already have an account, sign yourself in.

Source: Printful

Step 2. Install and connect the Printful app on Squarespace

Once you’ve registered or logged in, go to the Printful Dashboard and go to Stores. Click on Choose platform.

Source: Printful

From the list of ecommerce platforms, look for Squarespace and click Connect.

Source: Printful

On the Squarespace connection page, click the red Connect button.

Source: Printful

Sign into your Squarespace account. 

Source: Printful

On the connection page, click Allow.

Source: Printful

On the page that pops up, check that the email showing for your Printful account is correct. Make sure it’s the same as the one you used earlier to sign up.

If it’s the correct email, click on the red Continue button on the yellow banner. If not, log yourself in by clicking on the small gray Sign in text. 

Source: Printful

On the new page, click the red button to confirm the Printful and Squarespace connection.

Source: Printful

Congratulations! You’ve connected your Printful and Squarespace accounts.

Now it’s time to add some products to your store and get selling.

Step 3. Add your products 

Now that you’ve successfully connected, you’ll see a new page asking you to add some products to your store. 

Click on the red Add product button.

Source: Printful

Go ahead and take some time to browse Printful’s product catalog.

Find something you want to design and offer customers.

Source: Printful

After you pick a product, you’ll be able to design it.

On the left-hand side of your screen, select the label Design.

Click on Choose file to upload a design you want on your chosen product. 

Source: Printful

After you upload your design, adjust it as you like. You’ll see mockups of your product afterwards.

Don’t worry, you can adjust your design as many times as you like before you add it to your store.

Source: Printful

That’s all there is to it! Now you know how to experiment with your designs on as many products as you like.

Top 7 print-on-demand products to sell with Printful and Squarespace

Are you ready to design your next bestsellers? We’ve put together a list of the top 2023 products to help you get started. Check them out below.

1. Hoodies

Almost everybody owns a hoodie. And they’re versatile—they can be paired with just about anything. Besides being comfortable and great for keeping warm, hoodies are a good fit for casual wear, sports, and work.

Source: Printful’s Premium Eco Hoodie

The market for hoodies and sweatshirts has been stable for a while. In fact, it’s projected to keep growing at a steady rate through 2027. Since hoodies are popular (and are going to stay popular) it’s a great product category choice for you to design and sell. 

Source: Printful’s Cropped Hoodie

Tip: You can offer your own hoodies with a blank space in the center of your design for customizable text. Let customers fill that space with their own messages. This allows you to offer shoppers a unique personalization experience!

2. Sportswear

The popularity of athleisure and sportswear has exploded in recent years. Sportswear has become mainstream and can be worn for a variety of occasions—from working out to running errands, or even just lounging at home. 

Source: Printful’s All-Over Print Yoga Leggings

This versatility makes sportswear appealing to a wide range of customers. After all, everyone knows that products like joggers, leggings, and sweatshirts are associated with comfort. 

Plus, this trend isn’t going anywhere. The global activewear market is expected to reach $455 billion by 2027. It’s hard to go wrong with sportswear designs, so go ahead and experiment with Printful’s free Design Maker until you come up with something you love.

3. Eco-friendly products

Most of us are becoming more environmentally conscious and are looking for ways to reduce our impact on the planet. So it’s no surprise that nearly 75% of shoppers say they prefer eco-friendly brands. Since eco-friendly products are so popular, it’s a worthwhile option for you to consider. 

Source: Printful’s Organic Cotton T-Shirt

If you create your own eco-friendly product collection, make sure to pick products that are made from recycled, organic, or biodegradable materials. 

Source: Printful’s Eco Raglan Hoodie 

It’s also important to be transparent with your customers. You can do this by including information about the material composition and production method of your product in the description. Customers always appreciate when brands are upfront, especially with relevant product info. 

Source: Printful’s Eco Tote Bag

4. Stationery

Stationery is another popular product category because it’s used in a variety of settings—at home, in school, and at the office. Stationery products are also a great choice for print-on-demand stores because they’re easy to design, upsell, and personalize.

Source: Printful’s Greeting Cards

Stationery doesn’t just mean notebooks and pens, it can also include cards or even other desktop items like mouse pads and more! 

Source: Printful’s Gaming Mouse Pad

If you’re an artist or designer, creating your own line of stationery can be a fun and fulfilling project that allows you to share your work with others.

Take advantage of trends or the different seasons to create themed stationery collections, then set up pop-ups showcasing the designs on your store’s checkout page. Interested customers are more likely to add it to their purchase if it’s front and center. 

5. Drinkware

Meaningful mugs, reusable water bottles, and tasteful tumblers all have something in common. They’re popular with everyone! 

Lots of people enjoy collecting mugs, so why not design and offer your own drinkware collection? 

Who knows, you could give someone their next favorite mugs to use or delight guests with!

6. Hats

Every season has a hat that goes with it, which means any time is a good time to sell hats. In fact, the hat industry is booming and projected to continue growing through 2027.

You can offer all sorts of hat collections, from bucket hats to dad hats, and use embroidery to create durable, eye-catching designs.

Hats are also an easy item to upsell by pairing them with apparel on your store. That way, customers can pick and choose different parts to an entire outfit.

7. Wall art

No matter what season it is, wall art is in. In 2021, the global wall art industry was valued at $20.40 billion. That figure is expected to grow to $34.77 billion once 2031 hits. 

Don’t worry if you’re unsure whether wall art will complement your store’s offerings.

From abstract artwork to inspirational text, wall art is a functional and expansive product category that’ll fit well with most ecommerce store collections. So, no matter your store’s style, you’ll likely find wall art that’ll suit your designs and aesthetic.

Now you’re all set

Congratulations! You’ve made it to the end of the post.

Now that you’ve set up your Printful and Squarespace connection, experiment with different product designs and offer new collections to spice up your catalog.

Each of the different product categories you’ve learned about has a strong, growing market—and they’re all versatile enough to appeal to a wide range of customers. Take advantage of the increasing demand for these items, and provide customers with unique, personalized, and eco-friendly options.

To inspire you, here’s a link to 9 successful print-on-demand stores. Read their stories for more learnings and motivation to help you succeed at your goals. I’ve also included a video to help you as you follow this guide.