Word of mouth is a powerful marketing channel for one simple reason – your customers do the advertising for you. People love recommending things to others. If they had a...

While most would agree that mothers deserve loving appreciation all throughout the year, every time Mother’s Day comes around, people go a little extra, showering moms with gratitude and gifts....

Brand story is far more than just a cohesive narrative that encompasses the facts about your business development. Brand story is what helps you clearly communicate your feelings, beliefs and...

If this isn’t your first day on the web, you’ve probably heard that email is the mightiest channel for keeping a strong connection with your audience. There are many impressive...

Running ineffective Facebook ads today is more expensive than ever. Look: Facebook ad prices are increasing every year. The latest report shows that the average cost per thousand impressions (CPM)...

With billions of marketing emails being sent and received daily, we can no longer imagine our inboxes without them. Meanwhile, most retailers can’t imagine their marketing strategies without email. With...