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Customer success stories • Marketing tips

2 Years and 130K Followers Later: The Story of Metalsmith Society

By Madara Zute • Reading Time: 11 minutes

Corkie Bolton still feels funny calling herself an Instagram influencer, even though that’s become an accurate term for what she does. She’s a full-time mom and wife with a life-long...

Beginner's handbook • Marketing tips

How to Expand Your Business with Print-on-Demand Products

By Diana Dumina • Reading Time: 7 minutes

In 2019, the Glossier hoodie had a 10K waiting list. That's something you'd normally expect from a celebrity streetwear brand, not a skincare and makeup company. Glossier's Instagram profile Glossier...

Marketing tips

Social Media Best Practices For Ecommerce Store Owners During and After Covid-19

By Jessica Gioglio • Reading Time: 7 minutes

This blog post is based on Jessica Gioglio’s presentation at our online conference, Printful Threads. Watch all the presentations on our YouTube channel. We've all had to adapt to a...

Marketing tips

How to Convert Visitors Into Customers With Retargeting Ads

By John Funk • Reading Time: 7 minutes

Imagine this: you’re an enthusiast cyclist. While browsing your choice of social media platform, you see an ad for a product that intrigues you—say, new pedal clips. You click the...

Marketing tips

Why a Unique Value Proposition Is the Most Important Element on Your Ecommerce Site

By Leigh-Anne Truitt • Reading Time: 8 minutes

Think back to your last purchase—whether it was a coffee to go or something more substantial like a new laptop. Why did you decide to buy the item you did? ...

Marketing tips • Style & trends

When was Sportswear in Fashion? Answer: Always

By Marianna Zvaigzne • Reading Time: 6 minutes

In January 2020, reputed British auction house Sotheby's revealed their collection of art-inspired streetwear created in collaboration with sneaker blog Highsnobiety. This, I think, is a perfect example of how...

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