In the world of ecommerce, you can quickly get lost in the industry jargon. If you’re just starting out, it can be intimidating – with the abundance of choice between different business models and service providers, you may find yourself wondering what it is that you actually need. There are many companies that offer seemingly similar, but often slightly different, services and you need to grasp these differences to choose the best partner for your business.
To make this a bit easier, in this blog post I’ll go over these three topics:
- Drop shipping
- Print on demand
- Warehousing and fulfillment
We’ll take a look at what each of them means and what their pros and cons are.
Tip: If you’re confused about some other terms you’ve encountered on Printful, check out our Printful Glossary blog post where we explain more than 50 common ecommerce terms.
Ready? Let’s get started!
What is drop shipping? Drop shipping is a business model in which a store doesn’t keep an inventory of the products it sells, but purchases them from a third-party supplier who then ships the products directly to end-customers.
The way drop shipping works is that you have your online store, a customer visits it and buys something from you. When you receive the order, you then pass it on to your drop shipping partner, essentially buying the product from them on your customer’s behalf. The drop shipper then takes the product, packages, and ships it to your end-customer.
What are the pros of drop shipping?
- You don’t need huge investments to start your business. Since you pay for products only when a customer orders something, you don’t need to buy inventory beforehand and you’re not risking much if the product doesn’t sell.
- It’s easier to experiment. You can add new products to your store much more easily to test their popularity.
- It’s easy to add new products. When a new craze takes over the world (we all still remember fidget spinners, right?), you might want to jump on that train too. It can take a long time to start manufacturing something new on your own. A drop shipper could get the coveted product much sooner.
- You have lots of options to choose from. There are many drop shippers selling a variety of products. If you’re ready to dig in and do proper research, you’ll be able to find the perfect fit for your store.
- You have more time to focus on your store. You don’t have to worry about maintaining stock, packaging and shipping orders, communicating with suppliers, etc.
- There’s no hassle with order fulfillment and shipping. The drop shipper will take care of that! Plus, working with drop shippers gives you access to much more appealing shipping prices than you’d be able to get for yourself.
- Your brand still stands out. Usually drop shipping companies are white label, which means that their branding never appears on any of the packages that end customers receive. Every order will look like it came directly from you.
Tip: Check out the branding options Printful offers here. They include branding stickers, custom labels, and more.
What are the cons of drop shipping?
- You lose control over the order fulfillment process. Since you’re not handling the products yourself, you have to completely trust the drop shipper to do their job responsibly and maintain high standards at all times. This applies both to the order fulfillment and the product quality too.
Tip: It’s incredibly important to do proper research before committing to someone – when orders already start rolling in, you don’t want to be stuck with a drop shipper that’s not as reliable as you’d like. It’s always a good idea to place test orders to see the product itself, how quickly the package arrives and how the products have been packaged.
- Smaller profit margins for you. Every order has two transactions – your customer buys the product from you, which you then in turn buy from your drop shipper. The difference between your retail price and the price that the drop shipper has set will be your profit. If you sell your own inventory, you get keep the entire amount your customer paid.
- It may be harder to emphasize your own brand. Most drop shippers will often offer you ways to promote your brand, but you might always want a little more. For example, you might want to use some custom packaging or add promotional items to your orders. Depending on the drop shipper, your choices in this area may be limited. Plus, your drop shipping partner also becomes responsible for representing your brand, which again means losing some control for you.
- There’s more competition. If you’re using a drop shipper to sell a product, it means that there are other sellers out there who are selling the exact same product purchased from the same drop shipper. This means you’ll need to find your unique selling point for the product.
Who is drop shipping for? The drop shipping model is ideal for stores that are starting out since it doesn’t require as much capital as ordering your own stock would. This model gives you freedom to experiment more, but keep in mind that it also means smaller profit margins and giving up some control over the product quality and the entire fulfillment process.
Print on demand
What is print on demand? With the print on demand (POD) model, your designs are printed on products only as orders come in and only in the quantity that the order asks for. Similarly to the drop shipping concept, POD means that you don’t need to buy large quantities of products when you get started – each order is printed as it comes in.
What are the pros of POD?
- You don’t need to print anything in bulk. In POD, the emphasis is on the “on demand” part – the printer will only print the product once it’s ordered. This means you don’t have to gamble with your money – you won’t end up with a huge stock of t-shirts with a design that doesn’t sell as well as you’d hoped.
- You don’t need to buy printers yourself. Your POD partner takes care of all the technical parts of the printing process – you don’t need to buy any printing machines, which can be very expensive. And you don’t need to learn how to print a product either.
- You can experiment with designs easily. POD also lets you take more risks with the designs you offer – you can come up with something more unusual and see if your customers dig the new thing. Since products are printed on demand, you’re not making a huge investment on a thing that might not sell in the end. If a design isn’t as popular as you might like, you can easily remove it from your store.
- It’s easy to customize your designs. You can offer more customization options for your customers – for example, your customers can incorporate something unique of theirs, like their name. With POD, you can print just that one t-shirt, and you won’t be stuck with a whole bunch of shirts that have someone’s name on them.
Tip: If you’re using Printful, this kind of customization may mean that you can’t submit orders to us automatically (although if you’re tech savvy, you can set this up too through our API), but it may be worth it to make your customers extra happy.
- You can experiment with different products too. You can experiment not only with designs, but with types of products too. Just take a look at all the products Printful sells – adding new ones to your store will take just a few steps. If you’re already selling posters with your artwork, how about adding some mugs? Or if you’re selling leggings, why not add backpacks to your store too so your customers can use them to carry their workout gear?
Tip: You can always check on the new products and other things we’re currently working in the Upcoming products section of our website. Or, if there’s a product you’d like to see added to our catalog, leave your vote in the Feature requests.
But there are also some cons to the POD model:
- You lose control over the fulfillment process and quality of the products. The same as with drop shipping, POD means that you don’t see each product itself, so you just have to trust the printer to do their job properly. This is why it’s important to test your products before you start selling to see how they look.
- You depend on your printing partner for products and their availability. POD companies work with different suppliers to source products. This means there are a lot of moving parts, and sometimes products may go out of stock or become unavailable.
Tip: When you select a direct-to-garment (DTG) or an embroidery product on Printful, click on the Availability tab on the product’s page to check its stock levels. Take a look at the Bella + Canvas 3001 t-shirt as an example.
- Order fulfillment takes longer. Since every product is printed on demand, it takes longer to fulfill orders than it would if you already had available stock. Our average order fulfillment time is 3 days, and shipping times go on top of that. As a store owner, you have to manage your customers’ expectations – let them know that each product is printed on demand and that this takes a bit longer than sending out an already made product.
- Returns management may require more attention. So make sure you set up a return policy that is financially reasonable to you and that ideally goes hand-in-hand with your POD partner’s policy.
Who is POD for? POD, just like drop shipping, is ideal for stores starting out. It’s also great if you want to grow your business and test new products. POD gives you the freedom to experiment with new ideas with ease. But keep in mind that the POD model means that order fulfillment takes longer – it’s something you don’t have to worry about if you have a stock of already printed products at your disposal.
Warehousing & Fulfillment
What is warehousing and fulfillment (W&F)? With W&F services (often called third-party logistics or 3PL) you keep a stock of your products at a warehouse of your partner who fulfills incoming orders and sends them to your end-customers. Printful also offers W&F services to our customers alongside print-on-demand drop shipping. This means that if your store also sells products that are not made by Printful, you can keep the stock at our warehouse and as orders for these items come in, we’ll fulfill them and send them out to your buyers.
What are the pros of W&F?
- It’s a huge time saver. A 3PL partner will take care of packing and shipping products for you, so you’ll have more time to spend on other parts of your business, like marketing, customer support etc.
- It’s a space saver. Depending on the product, keeping its stock at your own home or office can take up a lot of space. Storing it a warehouse can solve this problem for you. It can also actually help you keep a track of your stock levels.
- You get access to better shipping rates. Fulfillment companies that handle hundreds or even thousands of orders every day usually have much better shipping rates and options than you’d be able to get for yourself.
- This can be more cost-effective as your business grows. A 3PL company could be cheaper in the long-term than hiring employees and leasing your own warehousing space.
Tip: If you have a best-selling design, you can print it in bulk by submitting a screen printing order. And you can choose to automatically stock the products in Printful’s warehouse after they’re printed. This way, when an order for the product comes in, it’ll be fulfilled faster – orders for warehouse products in most cases are fulfilled in one business day.
What are the cons of W&F?
- It’s unlikely to be profitable for smaller stores. Depending on the fulfillment partner you choose, there will be several things you’ll have to pay for. For example, with Printful’s W&F service you’ll be charged for three things – storage of your goods, order fulfillment, and shipping. Take a look at the number of orders you get per month and calculate how much it would cost together with storage fees. Make sure that you don’t end up with stock just sitting on the shelf in your partner’s warehouse and costing you money.
- Once again, you lose some amount of control over what happens to your products. If you keep your stock at your own place, you’re always in control over what happens to it. Make sure you find a 3PL partner that you can trust 100% to handle your products with the same care as you would.
Tip: This is one of the reasons why we ask you to submit the products you’d like to store at our warehouse for approval before you send them to us – this way we can be sure that we’ll be able to store and handle them properly.
- Moving your products around may be a hassle. Although 3PL companies will let you know when you’re about to run out of products, getting your products delivered to their warehouse in time can still be a problem. Either you deliver them yourself or have them shipped from another location, you have to make sure that the products reach the warehouse safe and sound.
Who is warehousing & fulfillment for? W&F can be a great help for stores that already have an established presence and a steady stream of incoming orders. It can free up valuable time that you can then devote to other parts of your business.
Now it’s your turn!
This more or less covers what drop shipping, print on demand, and warehousing and fulfillment is all about. Now the ball is in your court – take a look at your business idea. Give it careful consideration – what is it that you want to do exactly? Once you’re certain of your goal, you can start looking into the means of achieving that and finding the right partner that can help you.
Whoever you end up choosing as your partner – be it Printful or someone else – make sure you do proper research beforehand. You’ll want to commit to a partner that’s really able to help you with all that your business requires.
Do you have any questions about drop shipping, POD, or W&F? Or maybe you’d like to tell us about your experience with these methods? Feel free to share it all in the comments below!
Read this blog post in Dutch.