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Blog / Marketing tips / 20 Best-Selling Items on Amazon

Marketing tips

20 Best-Selling Items on Amazon

20 Best-Selling Items on Amazon
Karlina Rozkalne

By Karlina Rozkalne

13 min read

Amazon is the undisputed champion of online marketplaces worldwide, and the US is Amazon’s most profitable market by a mile.

Amazon's sales and market's in agraphSource: Statista

A market that vast means two things: huge opportunity and fierce competition. For business owners in the dropshipping arena, staying ahead means knowing what sells. 

In this guide to the best-selling items on Amazon, we’ll outline which products you can offer on your store. Find out which products capture Amazon shoppers’ attention and adapt these insights to enrich your dropshipping business.

Let’s get into it.

Beauty and personal care

A 2022 survey found that two product categories on Amazon ranked as the most profitable for sellers worldwide: beauty and personal care and home and kitchen categories. Let’s start with the beauty category.

most lucrative product categories on AmazonSource: Statista

Amazon’s beauty category is divided into two main subcategories. First, there are products for skin care, such as creams, body washes, and cosmetics. The second subcategory includes tools like brushes, mirrors, and hair dryers. 

While both are popular categories, we recommend sticking to beauty tools because skincare items like creams and cosmetics require strict certifications and compliance with safety standards, presenting higher risks and regulatory challenges. Selling uncertified beauty products can lead to health hazards and legal issues.

By focusing on beauty tools, you can offer a range of popular and less risky products, allowing you to build a trusted and compliant dropshipping business in the beauty sector.

1. Gua Sha 

In recent years, Gua Sha tools have become a hit, appealing to a growing audience seeking natural skincare methods. This rise can be attributed to its holistic benefits, including promoting lymphatic drainage, reducing puffiness, and enhancing skin elasticity. 

gua sha listings on AmazonSource: Amazon

Offer high-quality Gua Sha tools and educational content to stand out on Amazon. Include detailed guides or instructional videos on proper usage, enhancing the customer experience. This differentiates your products and establishes your brand as a trusted source.

Now, let’s move on to an equally popular product in the beauty category.

Face ice rollers have rapidly gained popularity for their soothing and rejuvenating effects on the skin. These rollers are used chilled and help reduce puffiness, calm inflammation, and tighten pores. There’s a wide range of ice rollers you can sell. 

various face ice rollers on AmazonSource: Amazon

When marketing, you can emphasize their multipurpose benefits and mention the materials. Additionally, you can create content for use cases and best practices, such as incorporating them into morning routines or using them to enhance the absorption of skincare products.

Now, let’s talk about the home and kitchen category. The other most profitable category on Amazon last year.

Home and kitchen

The home and kitchen category offers various products, from convenient, small appliances and decor to practical cleaning and storage solutions. It caters to diverse needs and budgets, featuring necessities and luxury goods. This versatility and broad appeal make it a consistently popular and profitable choice for sellers on Amazon.

Starting with affordable, custom-made print-on-demand products you can sell with Printful.

These table runners are visually appealing due to the vivid prints and practical thanks to the 100% polyester material. The fabric is wrinkle-resistant and easy to care for. 

This blend of aesthetic appeal and functionality makes them an attractive offering for your store, providing a customizable product that meets the needs of consumers looking for style and convenience in their home decor.

Use high-quality images and lifestyle shots in your promotional materials to demonstrate how these table runners can transform a dining area.

A placemat set is another product you can offer for styling the dining area.

These placemats are also made from polyester broadcloth, making them water-resistant and highly practical.

The set consists of 4 placemats, and you can put a different design on each one.

You can adapt the design of evergreen products like table runners or placemats based on the season.

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Kitchen organizer popularity is driven (at least in part) by social media and home improvement shows that showcase the beauty of organized spaces. But it’s not just aesthetics. These tools help to declutter the kitchen, making cooking more streamlined and enjoyable.

Kitchen organizers cover a vast range of products, as seen in the screenshot below. That’s why you must describe your product accurately to connect with the shoppers looking for specific items.

 kitchen organizer variations on AmazonSource: Amazon

The universal desire for a tidy, well-managed kitchen makes them a strong contender for any home and kitchen product line. Especially for sellers looking to cater to the needs of the modern, efficiency-oriented homeowner.

Continuing the topic of a well-put-together living space, let’s talk home decor. 

Interior items

Home decor is an evergreen market with a steady demand as people always look for ways to improve their living space. Plus, this category is filled with high profit margin dropshipping products

As with any product in a crowded place like Amazon, you must differentiate yourself when selling art. Offering unique, quality pieces is the best way to do it. We’ll leave the unique part in your control and take care of delivering quality. 

So, what interior items can you put your design on?

Metal prints are quite expensive, ranging from $34.30 to $185.21. But contrary to what one might think, it can be an advantage—metal prints are ideal for being positioned as premium products. Unsure how to achieve that? Read our guide to 8 ways to market expensive products, so they look like a steal.

Sure, the higher price of metal prints won’t appeal to all shoppers, but that’s precisely the point. Market to people looking for exceptional products to elevate their space. Emphasize durability and high-quality finish, making them a worthwhile investment for those who value art and design.

Glossy metal prints are excellent for high-contrast art or photography. The white metal base ensures deep contrast, vibrant colors, and flawless details. The high-gloss finish produces a highly reflective surface that looks polished and sleek. 

If you’re going for home decor at a more accessible price point, we recommend framed posters.

Framed posters allow your shoppers to enhance their homes without breaking the bank. The frames add a touch of sophistication and durability, making them more appealing than unframed prints. Offering a range of frame styles and sizes allows you to cater to various tastes and room decors, broadening your customer base. 

Some ideas for framed posters:

  • Minimalistic designs for shoppers with modern interiors looking for simple, elegant art pieces

  • Botanical illustrations with detailed drawings of plants and flowers for nature lovers

  • Science and space imagery with cosmic bodies, constellations, or scientific concepts for science enthusiasts and educators

If you want to expand your framed wall art assortment, you can also design framed canvas. Price-wise, this type of wall art is a middle ground between metal and paper prints.

In addition to wall art, you can put your designs on interior items like blankets and pillows.

All-over print pillows are practical decor you can sell on their own or bundled with matching wall art. Selling them together with art creates a cohesive look, appealing to customers interested in harmonizing their home decor. 

Items like throw pillows are evergreen, so including them in your interior collection will bring in steady sales throughout the year. You can also experiment with different designs. For example, before the holiday season, you can curate a collection of Christmas-themed pillows.

throwpillow listings on Amazon platformSource: Amazon

Pillows aren’t the only holiday products you can offer with Printful, of course. Let’s see what else you can sell.

Holiday-themed products

By incorporating holiday-themed items into your inventory, you can attract a wider audience looking to decorate and celebrate. But which holidays to focus on? 

You should evaluate which ones could bring in the most profit. Below, you can see the top 10 national holidays celebrated in the US, according to Statista.

top 10 national holidays celebrated in the USSource: Statista

Regarding sales, the most profitable holidays include Christmas, Valentine’s, and Halloween.

Read also: Ecommerce Holiday Calendar

Take a look at what you can add to your store for each of these 3 celebrations.

For Christmas, you can design custom wooden ornaments. It comes in 6 shapes: stocking, sell, tree, heart, oval, and star. All ornaments come with a red paper ribbon and a hole to thread it through. Alternatively, your buyers can attach the ornaments to a fridge or any other metallic surface because the decorations have a magnetic back.

10. Cards

For Valentine’s, you can offer greeting cards. Tap into the tradition of expressing love and affection through written words. Create a collection with romantic and humorous styles and cater to a diverse customer base.

greeting card variations on AmazonSource: Amazon

Yep, we recommend going with a wardrobe staple: the good ol’ t-shirt. And we can even offer 56 t-shirt design ideas for the spookiest night of the year.

Valuable read: How to Sell T-Shirts on Amazon: From $0 to $1,000 a Month

Here are some design examples from Amazon:

Haloween t-shirts on AmazonSource: Amazon

Continuing the apparel theme, let’s move on to clothes.

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Although clothing is vast and quite a saturated niche, you can succeed with the right marketing strategy. You must find a unique, niche angle that’ll appeal to specific buyers. Then, combine your angle with products that are in high demand.

Hoodies have become a staple in casual fashion, making them a fantastic product choice for your Amazon store. Their universal appeal, catering to all age groups and genders, ensures a broad customer base. Additionally, hoodies are seasonally versatile. 

You can choose from many hoodie types, depending on who you’re targeting. To attract the most customers, go for unisex hoodies in the classic gray, black, and white colors.

Read also: 37 Hoodie Design Ideas to Get You Inspired

Consider pairing your custom hoodies with matching bottoms for a complete, chic ensemble.

Pairing your hoodie with custom sweatpants is a safe choice. A matching set of a hoodie and sweats offers a cohesive and trendy look, highly sought-after for its comfort. This combination suits various settings, from a relaxed day at home to a casual outing. 

By offering these matching sets, you can tap into the growing trend of coordinated loungewear. 

coordinated loungewear sets for women on AmazonSource: Amazon

But sweatpants aren’t the only option for a matching set.

Leggings are an equally popular option to pair hoodies with. They offer versatility and comfort for a range of activities. To cover all the bases, include:

  • High-performance leggings for fitness enthusiasts

  • Fashionable printed designs for casual wear

  • Comfortable, high-waisted options for lounging

But what if you want to create a matching set for men? You can offer sweatpants, of course. But you can also design an alternative.

If you want to offer shorts as a part of a set, you can combine them with hoodies, tees, and tank tops. The key thing to remember is buyers in this category are looking for comfort, so pick products with good reviews.

With Printful, you can design 4 types of shorts for men:

men shorts on Printful's catalogSource: Printful

To ensure we’ve covered the whole family, let’s talk about best-selling products for children.

Baby products

Baby products represent a highly lucrative and evergreen market segment, catering to parents and their little ones. This category encompasses everything from practical necessities like diapers, baby wipes, and feeding accessories to developmental toys and comfortable clothing. 

You must focus on safety, quality, and ease of use, as these are top priorities for parents. 

By ensuring a diverse and carefully curated selection of baby products and accessories, your Amazon store can attract and retain a loyal customer base of parents seeking the best for their babies.

Let’s kick off this category with a baby staple: a bodysuit.

Baby bodysuits, also known as onesies or rompers, are essential wardrobe staples for infants and young kids. 

Their functionality provides consistent demand, making baby bodysuits a reliable choice for your dropshipping business. To stand out from the competition and justify charging more, create especially cute and fun designs that parents will want to splurge on.

Now, let’s talk about a product many sellers offer alongside other baby accessories.

Baby slings have become essential for modern parenting, offering comfort, convenience, and closeness. These slings allow parents to keep their babies snug and secure while keeping their hands free for daily tasks. 

baby sling variations on AmazonSource: Amazon

Offering organic or hypoallergenic options can also be a strong selling point, appealing to those concerned about health and the environment. 

Shifting from the essentials of baby care to the vibrant world of play, we’ll explore the top-selling items in the toys and games category, focusing first on developmental toys. 

Toys and games 

This diverse category encompasses a wide range of products, from developmental toys that encourage learning and growth in young children to games and puzzles that engage and entertain adults.

Let’s start by looking at developmental toys for kids.

In this category, it’s crucial for Amazon sellers to accurately match products with appropriate age groups. Different toys are designed for specific developmental stages, so precise age targeting is essential for safety and customer satisfaction. 

kid toy listings on AmazonSource: Amazon

This category isn’t just for kids, though. Let’s look at a couple of options for teenagers and adults.

Jigsaw puzzles offer a mix of challenge and leisure, and you can design your own with Printful. There are two available sizes: 252 and 520 pieces, depending on who you’re targeting.

Custom-made jigsaw puzzles are relatively new, so it’s an untapped market you can explore.

Now, turning to the last item in the toys and games category: action figures. They’re one of the all-time most popular products in this category.

For dropshipping store owners on Amazon, action figures represent an opportunity to cater to a broad audience, focusing primarily on popular and widely appealing characters rather than rare, niche collectibles. 

These action figures, featuring characters from current movies, comics, and video games, are perfect for attracting a diverse customer base, including children and casual collectors.

action figures on AmazonSource: Amazon

And that concludes our list of best-selling products on Amazon. Read on to learn how you can find top-selling items on Amazon yourself.

How to find best-selling products for Amazon

To find best-selling print-on-demand products for your Amazon store, a strategic research approach is crucial. Begin by exploring Amazon’s Best Sellers page, a valuable resource showing products with high average monthly sales. This page is a goldmine for identifying trending products, but be mindful of the competition level; seek specific products that balance popularity with manageable competition. 

Additionally, utilize the Best Seller Rank (BSR) in the Product Information section of each listing to gauge the demand for individual items. A product with a favorable BSR, especially in multiple categories, indicates a strong market presence, making it a potentially profitable choice for new sellers.

Further refine your product selection by examining Amazon’s Hot New Releases, Movers and Shakers, Most Wished For, and Most Gifted sections. Hot New Releases can reveal new best-selling products that are already making waves, while Movers and Shakers highlight items with significant sales rank improvements over the last 24 hours. Pay attention to products in the Most Wished For list, as they often represent unmet market demand, offering opportunities with potentially low competition. Lastly, the Most Gifted section provides insights into popular gift choices, which can inform your marketing strategies, particularly for targeting gift buyers. 

That’s all! You’re ready.

Read also: 40+ Best Selling Items on eBay in 2024

Time to start selling

Put this list of top-selling products to good use and begin curating your Amazon store with items that have proven market demand. Start by selecting products that align with current trends, your business model, and your target audience. 

Remember, the key to having success on Amazon (and any other platform) is offering popular items while having excellent customer service, detailed product descriptions, and effective marketing strategy. 

Related articles:

How to Sell on Amazon with Printful’s Integration

Amazon SEO: How to Optimize Your Listings and Rank Higher

How to Find Products to Sell on Amazon: Complete Step-by-Step Guide


By Karlina Rozkalne on Nov 29, 2023

Karlina Rozkalne

SEO Content Writer

Karlina is an SEO Content Writer specialist at Printful. As a firm believer in attitude over aptitude, Karlina gives her 100% whenever she works on something new. Karlina spends her free time reading, traveling, and doing yoga.

Karlina is an SEO Content Writer specialist at Printful. As a firm believer in attitude over aptitude, Karlina gives her 100% whenever she works on something new. Karlina spends her free time reading, traveling, and doing yoga.