Enterprise Get Started
Printful glossary logo
Sell with Printful
Design creation
Creative services
Photography services
Email marketing


What is ecommerce?

Ecommerce, short for electronic commerce, refers to buying and selling goods and services online. It involves conducting commercial transactions electronically, typically through online platforms or websites. Ecommerce has revolutionized how businesses operate and consumers shop, offering convenience, accessibility, and a global marketplace.

What does an ecommerce business do?

Ecommerce businesses conduct buying and selling activities through websites or marketplaces, enabling customers to shop online. They manage inventory, process orders, and provide customer support to facilitate a seamless online shopping experience. Ecommerce businesses complement brick-and-mortar stores and leverage digital marketing strategies to reach a global audience and drive sales.

Ecommerce businesses play a crucial role in the digital economy, offering convenience, choice, and accessibility to customers while providing opportunities for entrepreneurs and businesses to establish and expand their online presence.

What is an ecommerce store?

An ecommerce store refers to an online platform or website where businesses sell products or services to customers online. It serves as a virtual storefront where customers can browse product catalogs, view detailed information, make purchase selections, and complete online transactions.

Ecommerce stores typically offer various features, such as secure payment gateways, shopping carts, and order tracking, to provide customers with a convenient and seamless shopping experience. These stores are essential components of ecommerce businesses and enable businesses to reach a wide customer base beyond physical store limitations.

What are the different types of ecommerce?

The four types of ecommerce are:

  1. Business-to-consumer (B2C): This is the most common type of ecommerce, where businesses sell products or services directly to individual consumers. It involves online stores or marketplaces where consumers can browse and purchase items.

  2. Business-to-business (B2B): B2B ecommerce involves transactions between businesses. It includes online platforms where businesses can buy or sell goods, services, or information to other businesses. Examples include wholesale marketplaces or online procurement systems.

  3. Consumer-to-consumer (C2C): C2C ecommerce involves individuals buying and selling products or services directly to other individuals. Online platforms that facilitate these transactions, such as classified ads websites or online auction platforms, fall under this category.

  4. Consumer-to-business (C2B): C2B ecommerce reverses the traditional buyer-seller relationship, where individuals offer products or services to businesses. That includes platforms where freelancers or independent professionals offer their skills or expertise to companies.

These four types of ecommerce cover a wide range of online transactions and business models, enabling various forms of buying and selling in the digital realm.

Email marketing

Are you ready to start your own clothing line?

Get started