9. Newegg
Newegg specializes in electronics and tech accessories. It’s a niche marketplace with a reputation for quality and expertise in the tech space.
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Pros: Strong tech-focused audience, robust product listings.
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Cons: Smaller audience compared to platforms like Amazon, and a lengthy approval process.
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Integration with Printful: No native Printful integration.
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Fees: Category referral fees are typically 8%-15%.
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Best for: Tech accessory sellers.
10. Bonanza
Bonanza is a smaller marketplace with low fees. It offers a simple and seller-friendly experience and a product range that includes clothing, home decor, gardening, and collectibles.
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Pros: Easy import tools and integration with eBay and Amazon; flexible setup. Low fees, no listing fees.
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Cons: Smaller audience and less brand recognition.
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Integration with Printful: There is no native Printful integration with Bonanza.
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Fees: Final Value Fee starts at 11%, plus a $0.25 transaction fee for non-members. Rates vary by plan and ad options.
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Best for: Sellers seeking a low-cost platform with flexible scaling options.
11. Poshmark 
Poshmark is a social commerce platform focused on fashion and home decor. It allows sellers to create their own virtual closet and connect directly with buyers through social features.
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Pros: Strong community, social selling features, and a mobile-friendly site ideal for fashion brands.
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Cons: High fees (up to 20% on sales over $15), limited product categories, and no direct integration with Printful. Sellers are responsible for handling fulfillment themselves.
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Integration with Printful: Poshmark does not integrate with Printful, so you’ll need to manually handle fulfillment when selling through this platform.
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Best for: Fashion sellers who want to leverage social commerce and connect with a highly engaged community.
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Fees: $2.95 on sales under $15; 20% on sales of $15 or more.
12. Walmart Marketplace
Walmart Marketplace offers access to millions of US shoppers and is quickly expanding.
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Pros: Low fees compared to Amazon, a large customer base, and an established reputation.
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Cons: Strict quality standards and product requirements; complicated setup.
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Integration with Printful: Printful’s Walmart integration was discontinued in August 2025.
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Fees: Referral fees are typically 6%-20% depending on category.
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Best for: Sellers offering affordable, mass-market products to shoppers looking for good deals.
13. Target Plus
Target Plus is an exclusive, invite-only marketplace. This means you need a special invitation to sell on the platform, but it gives you a direct line to Target's huge community of shoppers.
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Pros: High-quality traffic and access to a premium customer base.
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Cons: Invite-only, and more competitive with fewer sellers.
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Integration with Printful: No native Printful integration.
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Fees: Varies by product category (not publicly standardized).
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Best for: Established sellers seeking premium exposure.
14. Gumroad
Gumroad is a marketplace designed for creators who want to sell digital products, physical goods, and memberships. It’s known for its simplicity and ease of use, particularly for independent artists, writers, and designers.
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Pros: Simple setup, low fees, and an intuitive interface. Great for digital products, and you can sell both physical and digital items.
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Cons: Limited marketplace exposure, as the platform doesn't offer as much traffic as larger platforms like Amazon or Etsy. Also, lacks some advanced customization features.
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Integration with Printful: Printful offers a Gumroad integration for fulfilling physical product orders placed on your Gumroad store.
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Best for: Creators who focus on selling digital content or those looking to sell directly to their audience with minimal setup.
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Fees: 10% + $0.50 per sale for direct/profile sales; 30% for sales via Gumroad Discover.
2025 Global marketplace overview
Here’s a look at what’s coming and the key trends in eCommerce in 2025:
Global GMV growth
By 2025, global Gross Merchandise Value (GMV) on leading eCommerce platforms and marketplaces is expected to reach $3.9 trillion, fueled by social commerce, AI, and mobile-first shopping.
Social commerce
Platforms like TikTok Shop are gaining ground, and by 2025, social commerce is expected to represent 17% of global online sales. This makes platforms that allow selling directly through social media more important than ever for reaching consumers looking for trendy products on the go.
Mobile-first
75% of eCommerce sales now occur on mobile devices. Mobile-optimized storefronts are a no-brainer, and marketplaces focus on capturing the attention of today’s buyers and making it easy for consumers to shop on their phones.
AI in marketplaces
Artificial intelligence is playing a bigger role than ever in making shopping easier. It’s helping marketplaces improve customer experiences, manage inventory, and give shoppers personalized product recommendations, making it easier to find exactly what they’re looking for.
How to create an online shop with Printful and connect it to a marketplace
Printful offers an efficient solution to streamline the marketplace operations. Here’s how you can start selling your print-on-demand products:
Create a Printful account:
First, sign up for a Printful account if you don’t already have one. Printful is free to join and offers a user-friendly platform to design and sell your products.
Choose your marketplace:
Decide where you want to sell. Platforms like Etsy, Amazon, eBay, and TikTok Shop are great options for POD sellers. Consider your product type and audience. For example, Etsy is ideal for creative and personalized items, while Amazon is perfect for reaching a massive, global customer base.
Set up your store:
Once you’ve selected a marketplace, follow the platform’s guidelines to set up your account and storefront. Printful allows you to integrate seamlessly with most major marketplaces like Etsy and Amazon, meaning you can manage everything in one place.
Connect Printful to your marketplace:
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For Etsy, go to the Printful Dashboard and select Etsy from the integrations list. Click Connect to Etsy and follow the prompts to link your store.
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For Amazon, connect your Printful store to Amazon Seller Central via the Printful dashboard to sync products and automatically handle orders.
Create your designs:
Use Printful's Design Maker to create custom products that reflect your brand, such as apparel, mugs, and posters. Once your designs are ready, upload them to your connected marketplace.
Sync products:
Once your products are created, sync them to your marketplace store. Printful will handle the printing and shipping whenever an order is placed, allowing you to focus on marketing and growing your company.
Promote your store:
Start promoting your online store using social media, email marketing, and influencer partnerships to drive traffic and boost sales – a key factor for long-term success.
As your brand grows, you’ll gain valuable insights into your customers’ preferences and can optimize your product offerings.
Choosing the right marketplace
When selecting a marketplace for your POD business, consider your product type, target audience, and business goals. Here are some tips to help you make the right choice:
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For custom or artistic products: Platforms like Etsy or TikTok Shop are great options because they focus on creative and personalized products.
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For tech accessories: Consider Newegg or Amazon, as they cater to tech enthusiasts.
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For fashion: Depop and eBay offer strong fashion communities that align with POD merchants in this niche.
Conclusion
With the right marketplace, you can rapidly scale your POD business in 2025. Whether you choose Amazon for its massive customer base, Etsy for its creative community, or TikTok Shop for its viral potential, there’s a site for every seller. By leveraging Printful’s seamless integrations, you can manage your store and automate fulfillment, which are key toward your entrepreneurial success.
Start exploring these marketplaces today and choose the one that best fits your product, audience, and growth strategy.
