The best online marketplaces for Print on Demand (13 top choices for 2026)

Choosing the right platform to sell your custom products online helps you reach new customers and grow your business. If you’re wondering, “What are the best online marketplaces for sellers?”, you’re in the right place.

This guide breaks down 13 of the top choices for print-on-demand sellers – the pros, the cons, what it costs, and how Printful helps you integrate for easy fulfillment.

What is an online marketplace?

An online marketplace is a platform where multiple vendors list and sell stuff online. Unlike running your own website, these top online shopping sites connect you directly with active buyers – giving you built-in traffic.

For print-on-demand sellers, this means you can reach millions of potential customers without handling orders, shipping, or inventory – Printful manages that for you.

These platforms also provide tools to manage your store, track sales, and run ads. Every marketplace comes with its own set of fees, rules, and audiences, though – so the “best” one really depends on your product and your growth strategy. With the right marketplace, you can scale quickly and efficiently.

13 Top trending marketplace sites for POD sellers

With so many marketplaces, it’s essential to find the right one for your print-on-demand business. We’ve highlighted 13 of the best platforms for selling custom products in 2026. Let’s go over the pros, cons, and how to easily integrate with Printful so fulfillment stays hands-off.

1. Amazon

Source: Amazon

Amazon remains the largest and most popular online marketplace globally. It hosts a massive customer base, making it ideal for sellers seeking global reach.

• Pros: huge audience, trusted platform, advanced fulfillment options (FBA), and low marketing costs due to high traffic

• Cons: high competition, expensive fees, and strict rules on products

• Integration with Printful: easily connect Printful to Amazon for automatic order fulfillment

• Fees: $0.99/sale (Individual plan) or $39.99/month (Professional plan) + percentage of each sale and additional fees depending on product and category

• Best for: sellers seeking extensive exposure and ready for intense competition

Valuable read:

• How to find products to sell on Amazon: Complete step-by-step guide

• 20 Best-selling items on Amazon

2. eBay

Source: eBay

eBay remains a solid pick for both auction-style and fixed-price listings, giving you flexible ways to sell online. It’s an appealing medium for niche markets and unique products. eBay's Seller Hub gives you one dashboard for tracking listings and performance.

• Pros: global reach with millions of users, a monthly allocation of free listings (zero insertion fees), and flexible product formats

• Cons: listing fees, high competition, and over-reliance on eBay’s algorithm

• Integration with Printful: sync Printful products to eBay for automatic fulfillment

• Fees: monthly allocation of zero insertion fees; after that, insertion fees are up to $0.35 per listing, with final value fees varying by selling category

• Best for: niche markets, antiques and rare goods, and collectibles
  
  

3. Etsy

Source: Etsy

Etsy is the go-to platform for custom and handmade products, perfect for those focusing on craft supplies and creative merchandise.

• Pros: strong community and high demand for creative items

• Cons: competitive, especially in popular product categories, and takes time to gain visibility for new shops

• Integration with Printful: Printful integrates easily with Etsy, allowing automatic product syncing and fulfillment

• Fees: $0.20/listing + 6.5% transaction fee (additional Etsy payments/ads fees may apply)

• Best for: creators, crafters, and small businesses selling personalized items or original art

Valuable read:

• How to sell Print on Demand on Etsy: Step-by-step

• Etsy shipping for Print on Demand: Your Printful guide

4. TikTok Shop

Source: TikTok Shop

 TikTok Shop allows you to sell stuff online directly through the app, tapping into its viral potential. With 1.37B active users, TikTok offers unmatched engagement.

• Pros: a younger, engaged audience, viral marketing potential, and a shopping experience built right into the app

• Cons: attracting buyers requires consistent content creation and engagement, and the eCommerce features are still evolving

• Integration with Printful: Printful offers a direct TikTok Shop integration (available for selected countries, including the US)

• Fees: referral/commission fees depending on category and region (e.g., TikTok Shop US charges 6%/order)

• Best for: trend-driven products and businesses that can leverage TikTok’s viral nature

Valuable read:

• How to start a TikTok Shop

• How to connect Printful to TikTok Shop in 6 steps

5. Depop

Source: Depop

Depop is a mobile-first marketplace focused on fashion and lifestyle items. It’s popular with Gen Z and fashion-forward buyers.

• Pros: a younger, trend-focused demographic, a mobile-friendly interface, and a strong community

• Cons: limited product categories and requires consistent social media engagement

• Integration with Printful: Depop doesn’t integrate directly with Printful

• Fees: no selling fee for sellers in the US, UK, or Australia on new listings (processing fees still apply – currently 3.3% + $0.45/transaction via Depop Payments in the US)

• Best for: selling in the fashion niche, targeting a younger audience
  
  

6. Storenvy

Source: Storenvy

Storenvy is a marketplace for indie brands, offering a more personal shopping experience. It’s a great option for sellers looking to create an authentic brand identity.

• Pros: low fees, less competition for niche products, customizable storefronts, and strong community support for indie brands

• Cons: smaller audience than larger platforms, limited advertising and marketing tools

• Integration with Printful: Printful integrates with Storenvy for easy product syncing and order fulfillment

• Fees: 15% marketplace commission (separate store subscription options exist)

• Best for: indie brands and creators looking for a niche market

7. Facebook Marketplace

Facebook Marketplace connects sellers to a local audience within Facebook’s network, making it ideal for those looking to test products or focus on local sales. Local delivery and cash-on-pickup deals stay fee-free – it’s only shipped, checkout-based orders that Meta takes a cut of.

• Pros: free to list items for local sales, access to a large built-in audience, wide customer reach through posts and groups

• Cons: there’s no platform checkout for local transactions (sellers handle payment and logistics themselves); where checkout is available (US only), Meta charges a 10% selling fee on shipped orders

• Integration with Printful: Facebook Marketplace doesn’t directly integrate with Printful, so you’ll need to manage fulfillment manually

• Best for: local sellers, side hustlers, or businesses testing products before expanding to larger, more global platforms

• Fees: no listing fee for local products; fees may apply where checkout/shipping is supported
  
  

8. Rakuten

Source: Rakuten

Rakuten is Japan’s largest and most popular marketplace, with a growing international presence.

• Pros: strong customer loyalty programs and access to the Japanese market

• Cons: complex onboarding and fee structure, especially for international sellers

• Integration with Printful: no native Printful integration

• Fees: monthly fees plus commission (details vary by program or service partner and category)

• Best for: sellers targeting the Japanese market
  
  

9. Newegg

Source: Newegg

Newegg specializes in electronics and tech accessories. It’s a niche marketplace with a reputation for quality and expertise in the tech space.

• Pros: strong tech-focused audience, robust product listings

• Cons: smaller audience than on platforms like Amazon, and a lengthy approval process

• Integration with Printful: no native Printful integration

• Fees: category referral fees of 8%-12%

• Best for: tech accessory sellers
  
  

10. Bonanza

Source: Bonanza

Bonanza is a smaller marketplace that offers a simple, seller-friendly experience. Its product range includes clothing, home decor, gardening, and collectibles.

• Pros: easy import tools and integration with eBay and Amazon; flexible setup

• Cons: smaller audience and less brand recognition; higher fees

• Integration with Printful: there’s no native Printful integration with Bonanza

• Fees: Final Value Fee starting at 11%, + $0.25 transaction fee for non-members (rates vary by plan and ad options); no listing fees for smaller inventories (up to 50 active items)

• Best for: sellers with niche or unusual inventory looking for less competition than the bigger marketplaces
  
  

11. Poshmark

Source: Poshmark

Poshmark is a social commerce platform focused on fashion and home decor. It allows sellers to create their own virtual closet and connect directly with buyers through social features.

• Pros: strong community, social selling features, and a mobile-friendly site ideal for fashion brands

• Cons: high fees, limited product categories

• Integration with Printful: Poshmark doesn’t integrate with Printful, so you’ll need to pre-order inventory or manually place the marketplace orders on your Printful account

• Fees: $2.95 on sales under $15; 20% on sales of $15 or more

• Best for: fashion sellers who want to leverage social commerce and connect with a highly engaged community
  
  

12. Walmart Marketplace

Source: Walmart Marketplace

Walmart Marketplace offers access to millions of US shoppers and is quickly expanding.

• Pros: low fees compared to Amazon, a large customer base, and an established reputation

• Cons: strict quality standards and product requirements, and complicated setup; certain programs like Preorder and Collectibles are invite-only

• Integration with Printful: Printful’s Walmart integration was discontinued in August 2025.

• Fees: referral fees of 5%-20% depending on category + standard fulfillment fees starting at $3.45 for items weighing less than 1 lb

• Best for: sellers offering affordable, mass-market products to buyers looking for good deals
  
  

13. Target Plus

Source: Target Plus

Target Plus is an invite-only marketplace, giving approved sellers a direct line to Target’s huge community of shoppers. Interested sellers can submit a request for consideration, though acceptance isn’t guaranteed.

• Pros: high-quality traffic and access to a premium customer base

• Cons: invite-only, and more competitive with fewer sellers

• Integration with Printful: no native Printful integration

• Fees: no listing fees; commission rates vary by category – around 5%-15% of the sale price

• Best for: established sellers seeking premium exposure
  
  

Choosing the right marketplace

When picking a marketplace for your POD business, weigh your product type, target audience, and business goals. The best marketplace for you isn’t necessarily the biggest one – it’s the one where your buyers already are.

• For custom or artistic products: Etsy or TikTok Shop are great options because they focus on creative and personalized products

• For tech accessories: Newegg or Amazon, as they cater to tech enthusiasts

• For fashion: Depop and eBay offer strong fashion communities that align with POD merchants in this niche
  
  

How to create an online shop with Printful and connect it to a marketplace

Printful offers an efficient solution to streamline the marketplace operations. Here’s how to start selling your print-on-demand products:

1. Create a Printful account

Sign up for a Printful account if you don’t already have one. Printful is free to join and offers a user-friendly platform to design and sell your products.

2. Choose your marketplace

Decide where you want to start selling. Platforms like Etsy, Amazon, eBay, and TikTok Shop are great options for POD sellers. Consider your product type and audience. For example, Etsy sellers focus on creative, personalized items, while Amazon is perfect for reaching a massive global customer base.

3. Set up your store

Once you’ve selected a marketplace, follow the platform’s guidelines to set up your account and storefront. Printful allows you to integrate seamlessly with most major marketplaces like Etsy and Amazon, meaning you can manage everything in one place.

4. Connect Printful to your marketplace

Go to Printful Dashboard > Stores > Choose platform. Pick your marketplace from the list and follow the prompts to link your store.

5. Create your designs

Use Printful’s Design Maker to create custom products that reflect your brand, such as apparel, mugs, and posters. Once your designs are ready, upload them to your connected marketplace.

6. Sync products

Once your products are created, sync them to your marketplace store. Printful will handle the printing and shipping whenever an order is placed, allowing you to focus on marketing and growing your company.

7. Promote your store

Start promoting your online store using social media, email marketing, and influencer partnerships to drive traffic and boost sales – a key factor for long-term success. As your brand grows, you’ll gain valuable insights into your customers’ preferences and can optimize your product offerings.

2026 Global marketplace overview

Here’s a look at what’s coming and the key trends in eCommerce in 2026:

Global eCommerce growth

Online shopping keeps claiming a larger share of retail. In 2026, 21.8% of retail purchases are happening online, a share expected to climb to 22.6% by 2027. Global eCommerce sales are set to top $7.4 trillion this year, powered by 2.86 billion online shoppers worldwide, a 3.3% jump from the year before.

Social commerce

Platforms like TikTok Shop are gaining ground, and by 2026, social commerce is expected to represent 22.4% of global online sales. This makes platforms that enable direct sales through social media more important than ever for reaching consumers seeking trendy products on the go.

Mobile-first

75% of eCommerce sales now occur on mobile devices. Mobile-optimized storefronts are a no-brainer – marketplaces focus on capturing buyers’attention and making it easy for consumers to shop on their phones.

AI in marketplaces

Artificial intelligence is affecting shopping more than ever. It helps marketplaces improve customer experiences, manage inventory, and serve up personalized product recommendations that help shoppers find what they want faster.

Adoption is moving fast. Just 1% of eCommerce enterprises use AI agents today, but that’s expected to reach 33% by 2028.

Businesses see the upside, too, with 93% calling AI agents a competitive edge. That matters most in suggestive selling, which already drives 10%-30% of retailer revenue and stands to grow with agentic commerce tools.

Conclusion

With the right marketplace, you can grow your POD business fast in 2026. Whether it’s Amazon for its huge customer base, Etsy for its creative crowd, or TikTok Shop for its viral reach, there’s a fit for every seller. Pair that with Printful’s integrations, and you can manage your store and automate fulfillment without much extra hassle.

Explore these marketplaces and pick the one that matches your product, audience, and goals.