18. Knitted products
Knitted items are a strong choice for Etsy, as shoppers love the warmth and quality of knitted winter accessories, home decor, and gifts.
Knitted goods cater to a range of niches, from eco-conscious buyers looking for natural fibers to parents shopping for handcrafted baby clothes.
Since these items often involve skill and time to create, you can price them to reflect that craftsmanship, potentially leading to higher profit margins.
With Printful, you can design knit beanies with custom embroidery or design an entire knitwear garment and add it to your Etsy store.
Source: Etsy
19. Embroidered patches
Patches let you cater to niche communities, from hobby enthusiasts to pop culture fans. They allow customers to add flair to their belongings, such as backpacks, denim jackets, and hats.
You can offer limited-edition designs, seasonal themes, or even take custom orders. Plus, patches are relatively inexpensive, making them attractive to buyers.
Source: ThePatchPort
20. Pottery
Shoppers are drawn to the sensory experience ceramics provide. Unlike mass-produced items, handmade pottery, such as mugs, bowls, or planters, offers unique shapes, glazes, and textures that can’t be replicated.
Pottery sellers can tap into trends like minimalist planters or ramen bowls with chopstick holders, which stand out against mass-market options. Pottery also allows higher pricing to reflect the skill, materials, and time invested, often leading to strong profit margins in this category.
Successful Etsy pottery shops often focus on seasonality and gifting. Holiday-themed pottery, like autumnal mugs or personalized dishes, sees significant sales spikes around major holidays, as buyers look for unique gifts and seasonal decor. This allows sellers to tap into predictable sales cycles, planning inventory and marketing around high-traffic periods.
Source: Etsy
21. Greeting cards
Selling greeting cards is a popular Etsy shop idea. In a world of digital messages, a handwritten card adds a personal, meaningful touch. Even with so much online communication, demand for physical cards remains strong, especially for personalized gifts.
Greeting cards can cover a variety of occasions, from holidays and important milestones to simple words of encouragement. A mix of thoughtful text and eye-catching illustrations is all you need to create a beautiful card, and you can use Printful’s Design Maker and its built-in graphics to create designs in minutes.
Source: Etsy
22. Vintage items
Vintage products—whether clothing, decor, or collectibles—offer buyers a sense of exclusivity, as they’re often no longer in production. This rarity can justify higher price points, especially for well-preserved or iconic pieces.
Popular vintage categories, like mid-century decor or retro fashion, consistently attract interest. Sellers can also capitalize on nostalgia-driven trends, offering items from specific decades that appeal to buyers looking to recapture a particular aesthetic.
Source: Etsy
23. Candles
Candles perform exceptionally well on Etsy due to their popularity as personalized gifts and home decor. Buyers often look for candles offering unique scents, natural ingredients, or creative holders that differentiate them from standard retail options.
Niche offerings like soy-based, organic, or hand-poured candles with specific scents appeal to the growing market for sustainable, artisanal products.
Etsy sellers can stand out with seasonal and themed candle lines—like holiday blends or mood-specific options—and customizable labels and scent choices.
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