Home Decor Market in 2025: Trends and Opportunities

The home decor market is one of the fastest-growing segments in the print-on-demand industry. 

This growth reflects shifting consumer preferences, better tech, and a rising demand for personalized spaces. As homes have evolved into places where we work, rest, and connect, home decor has become a way for people to express who they are.

In this article, we’ll cover top home decor trends and insights. Whether you’re looking to expand your store, explore a new niche, or tap into a growing market, you’ll know exactly where the opportunity lies. Let’s look at the numbers.

Key statistics

• Predictions suggest that the industry is on an upward trajectory, with an expected compound annual growth rate (CAGR) of 3.9% from 2025 to 2033, potentially reaching a market size of $1.1T by 2033. (Imarc Group)

• Regarding product categories within the home decor market, home furniture claims the largest share, followed by home textiles, flooring options, wall decor, and lighting solutions. (Imarc Group)

• North America is leading the charge in wall decorations, holding over 40% of the global market’s revenue. (Globe Newswire)

• The US home decor market size is on the rise, bolstered by increased homeownership within the country. (Mordor Intelligence)

• The wall art segment alone accounts for a staggering 75% of the wall decor market in the US. (Business Wire)

• The wall decor market in the US is expected to grow by $12.6B during the 2024–2029 period due to increased demand for premium wall decor products (like personalized and customized products). (Tech Navio)

Home decor market growth

As highlighted in the recent market report, the home decor market is estimated to be valued at $139B in 2025. This includes various products like artwork, textiles, decorative items, furniture, and lighting solutions. After home furnishings, textiles are the second most popular category. Items like candles and a range of decorations, including wall art, decorative objects, vases, and sculptures, are also experiencing strong sales.

Source: Statista

This steady growth can be attributed to various factors, including:

• General ecommerce and online shopping growth

• The shift to remote work and spending more time at home

• Customer demand for niche product designs

• More emphasis on personalized living spaces 

• A growing demand for eco-friendly and sustainable products

This growth is creating new opportunities across the board. Retailers and sellers are expanding their product lines to meet the evolving tastes of modern consumers—especially as people look to personalize their living spaces and enhance the comfort of their indoor spaces. You can tap into this growing demand and join the booming home decor market.

How to Start a Print-on-Demand Business in 2025

More online shoppers

The print-on-demand dropshipping industry is currently valued at an impressive $7.4B as of 2025. Print-on-demand (POD) allows businesses to sell custom-designed products without holding inventory. With a robust annual expansion rate of 25.8% between 2023 and 2030, the industry is on track to soar to an estimated $45.6B by 2031. This remarkable growth trajectory underscores a sector burgeoning with potential for innovators, creative minds, and digital influencers.

Rising demand for sustainable choices

This boom poses a call to action for sustainability and a mindful approach to the environmental footprint left by production and consumption. As consumers become more environmentally conscious, there is a noticeable shift toward products made with eco-friendly and natural materials and sustainable production processes.

This trend responds to environmental concerns and reflects a broader desire for authenticity and materials that tell a story.

Lifestyle shift

The popularity of remote work has prompted many individuals to invest in their home office spaces, seeking functionality and comfort, further driving global market growth. The trend toward personalization and customization, primarily through POD services, allows customers to express their unique style and create spaces that truly reflect their personalities and lifestyles.

The impact of technology

It’s impossible to overlook the monumental role that technology plays in the growth of the home decor market. From how we design and manufacture products to personalized shopping experiences, technology is the driving force behind innovation in the industry.

Ecommerce platforms have transformed the global home decor industry, making it easier than ever for shoppers to access a wide range of products from around the globe. The rise of social media has also changed the game, with platforms like Pinterest and Instagram serving as sources of inspiration and influencing trends in real-time.

What’s more, smart home technology integrates seamlessly into home decor with products that look good and enhance home functionality and efficiency. Voice-activated assistants, smart lighting, and automated home systems are staples in modern homes, reflecting the growing demand for a connected and convenient lifestyle.

Biggest selling regions

As the home decor market flourishes globally, certain regions stand out for their substantial market share and consumer spending. North America, Europe, and the Asia-Pacific region are leading the charge. North America is the largest regional market due to its high consumer spending power and a culture that places significant value on home aesthetics and comfort. The US home decor market is expected to reach a value of $203.1B by 2033.

Europe follows closely, with its rich design history and a strong preference for luxury and contemporary decor. In 2025, the Europe home decor market segment is estimated to be $38.7B and reach $42.1B by 2029.

The Asia-Pacific market is rapidly growing, fueled by economic development, increasing urbanization, and a burgeoning middle class with a newfound interest in home decor. South Korea is predicted to have the highest CAGR for the 2025 to 2030 period.

These regions, each with unique trends and consumer behaviors, are pivotal to the global home decor market, driving innovation and dictating global design trends.

Most popular custom home decor products

Among trending products are personalized cushions and throw pillows, which add a cozy touch to any room. 

Custom wall art, including framed prints and all-over-print flags, lets homeowners proudly display cherished photos or diverse designs that align with their style.

Customized furniture is another growing trend, with options ranging from beautifully engraved wooden pieces to upholstered items featuring bespoke fabric designs. 

The custom stickers market is also thriving, with even more cute designs popping up every day. 

[PULL QUOTE] Learn how to start a sticker business from home.

At Printful, the top three best-selling custom products in the home & living category are:

1. Kiss-Cut Stickers

2. All-Over-Print Flag

3. White Glossy Mug

These beloved items cater to the growing demand for personalization, making them perfect for gift-giving. As the home decor market continues to flourish, the variety and creativity of custom home decor items is expected to grow, offering even more opportunities for buyers to express themselves through their home environment.

Let's explore the most popular options available.

1. Personalized cushions and throw pillows

All-Over Print Basic Pillow

These items add a personal touch with custom designs, names, or messages, making any space cozy and personalized. It’s no wonder they’re one of the most popular home decor accessories.

The global decorative pillow market size was $3.8B in 2024 and is projected to reach $6.4B by 2033. (Business Research)

2. Custom wall art

Enhanced Matte Paper Framed Poster

From canvases to framed prints, custom wall art allows homeowners to display their favorite quotes, family photos, or unique designs that reflect their style.

The wall art market is estimated to grow from $64B in 2024 to $101.3B by 2032. (Market Research Future) The US wall art market alone is projected to reach $80.9B by 2030.

3. Personalized mugs and kitchenware

Custom mugs, tumblers, travel mugs, plates, and other kitchenware items are popular for adding a personal touch to everyday life, making them excellent gifts.

In 2025, the kitchenware market worldwide generated a revenue of $17.7B and is projected to experience an annual growth rate of 3.1% from 2025 to 2029. (Statista)

The mug market size in the US is predicted to grow from $7.6B in 2024 to $10.9B by 2031. (Data bridge)

4. Custom rugs and mats

Custom rugs and mats are a fantastic and creative way to personalize entryways or living spaces. They can feature names, welcome messages, or custom designs.

The global carpet and rug market was estimated to be worth $51.8B in 2025 and is expected to reach $58.5B by 2029, with a CAGR of 3%. (Statista)

5. Photo throws

Throw Blanket

Blankets and quilts printed with personal photos or designs offer a cozy way to keep memories close. They’re popular among customers looking for personalized comfort items or gifts.

In 2025, the worldwide blanket market was valued at about $8.6B and is forecast to reach a value of approximately $10.5B by 2029. (The Business Research Company)

6. Decorative objects and sculptures

Decorative objects, vases, and sculptures tailored to the homeowner’s preferences are another popular way to add a personal artistic touch to home decor. They can elevate your dining room, bedroom, bathroom, kitchen, or even your terrace.

The decorations market worldwide is set to bring in $31.3B in 2025 and is projected to grow at an annual rate of 3.7% (CAGR 2025–2029). (Statista)

A look into the future

The home decor market is experiencing significant growth, driven by trends in personalization, sustainability, and technological innovation. If you’re interested in selling print-on-demand products, now is the perfect time to capitalize on this booming market. Consider leveraging platforms like Printful to offer custom products that cater to the growing demand for personalization.

By staying ahead of trends and embracing sustainable practices, you can create a successful business that thrives in this dynamic market. Start exploring your options today and join the journey of creating personalized home decor.

Learn more: Learn more: Print-on-Demand Statistics and Trends You Should Know in 2025