15 Successful YouTuber Merch Stores to Get Inspiration

Are you a YouTuber looking for original merch ideas to boost your brand and connect with fans? Look no further! In this blog post, we’ll explore some of the most successful YouTube merch stores and provide inspiration for YouTube creators looking to sell merch.

With YouTube being the second most popular social media platform, creators are launching their own merchandise with quotes, jokes, and fun drawings. Many fan-favorite YouTubers use print-on-demand (POD) services to create their merch, and it’s super easy with tools like Printful’s built-in merch maker. 

By using print-on-demand, you can focus on your content and channel growth while your provider handles production, fulfillment, and shipping.

Since YouTube is full of talented, funny, and educational creators offering captivating content, we put together a list of successful YouTuber merch ideas. Ready to get inspired and start a clothing line of your own?

1. Dude Perfect

Source: Dude Perfect store

Dude Perfect is a brand created by best friends who make sporty videos doing various trick shots and stunts. From time to time, they have competition battles with each other and set their own rules for covering different sports. Dude Perfect is said to be one of the biggest YouTube channels for sports enthusiasts and has gained popularity as a duo that makes sports fun.

About the merch: Dude Perfect is an athletic channel, so sports is the main angle for their YouTube merch. The Dude Perfect store design feels similar to other sports-related websites and is definitely on-brand for them.

2. VanossGaming

Source: Vanoss store

VanossGaming, or just Vanoss, is a Canadian YouTuber. He loves everything about gaming, and that’s what his YouTube channel is mostly about. From time to time, Vanoss mixes things up with animated gaming sketches.

Fun fact about Vanoss—he’s also a professional musician who goes by the name of Rynx.

About the merch: The main element of Vanoss’ merch is his channel logo—simple yet effective. The holographic elements attract the eye and the colors really pop, making this design a definite attention-grabber.

3. MKBHD

Source: MKBHD store

If you’ve ever looked up a tech review on YouTube, you’ve probably seen an MKBHD video. Run by Marques Brownlee, it’s a technology-focused channel full of in-depth reviews, unboxings, and insightful commentary on a wide array of gadgets and electronics. The channel stands out for its high-quality video production, clear explanations, and Marques’ ability to break down complex technical features into understandable terms.

About the merch: All the pieces are carefully curated to fit the channel’s branding and theme. The store is filled with variations on the brand’s logo and tech-specific products like desk mats and Apple Watch straps.

4. DanTDM

Source: DanTDM store

Daniel, or DanTDM, is an English gaming enthusiast who’s known for his online gaming series. He’s even earned a Guinness World Record for his gaming skills and dedication to the best-selling video game Minecraft. Besides that, he reached meme status after creating “The Dab Police” to protest the huge dabbing trend.

About the merch: Daniel’s logo is as bright as his hair. The merch store carries simple tees and hoodies with a huge, colorful logo of the characteristic diamonds that represent his YouTube icon. DanTDM has created different collections with similar products, but each of the collections has its own unique designs.

5. Evan & Katelyn

Source: Evan & Katelyn store

Evan and Katelyn are a married couple whose YouTube channel is a delightful mix of DIY projects, home renovations, and crafts. They bring an engaging blend of humor, creativity, and practicality to their projects, making DIY approachable for a broad audience. Their content ranges from simple crafts to more complex woodworking and resin projects, all presented in a fun and lighthearted manner.

About the merch: Most of their designs are focused on inside jokes shared with the channel’s audience. You can find shirts with their cat portrayed as an astronaut or “Fail University” stickers, all major themes in their humor and the overall energy of the channel.

6. Zach King

Source: Zach King store

Zach initially got famous through his seemingly impossible Vines but really took off on Instagram and YouTube—you’ve probably seen at least one of his magic videos. He calls his videos “digital sleight of hand” and has received awards for his creative content ideas and editing skills.

About the merch: Zach has a simple but eye-catching logo for his t-shirts, hoodies, and stickers—a Z with a crown on top. And what’s a magician’s merch without a deck of cards? He’s got you covered. Besides the merch, Zach also sells comic books, enhanced by an augmented reality app.

7. Smosh

Source: Smosh store

At its core, the Smosh YouTube channel is a team of funny people who enjoy creating comedy sketches. It was started in 2005 by Ian Hecox and Anthony Padilla drawing flash animations, and now it’s turned into one of the most successful YouTube channels in the world. Over the years, Smosh has begun to diversify and start other YouTube channels. Today, their comedy content is all over the internet.

About the merch: Smosh merch is just as fun as the channel’s videos. The store features cast members as models, which makes the clothing line more personal. All the pieces are simple and versatile—t-shirts, hoodies, joggers, and some accessories.

8. MrBeast

Source: MrBeast store

The MrBeast channel is run by MrBeast himself (Jimmy), his friend Chris, and a few other team members. They film outrageous experiments, challenges, or donations that usually involve incredible amounts of money. With their most popular video surpassing 500M views, the channel has been enjoying mainstream success for years. 

About the merch: This merch line is sure to get your attention with its bright colors. The MrBeast logo (a panther with lightning details) has been recreated in many different styles and interpretations, making almost every product a standout option.

9. Ninja

Source: Ninja store

Ninja is known for being a professional esports gamer. He decided to show off his gaming skills on YouTube by creating a channel where he often streams and plays Fall Guys, VALORANT, Fortnite, and Among Us. The gamer community adores him and is helping him rank as the top gamer not only on YouTube but also on Twitch, where he recently made a long-awaited comeback.

Valuable read: How to Make Money on Twitch: Get Paid Live Streaming

About the merch: Ninja’s line of merch looks super comfy, and his promo videos definitely make you want to order something. His colors of choice are black, white, and the Ninja signature blue, which look awesome on his fans (as you can see from the Instagram feed on Ninja’s store). 

10. OfflineTV

Source: OfflineTV store

OfflineTV is a group of content creators living in a house together and filming YouTube videos and podcasts. They publish entertaining gaming videos, fun daily-life content, and lots of crazy challenges. The creators also have additional YouTube channels like OfflineTV+, OfflineTV & Friends, and OfflineTV Podcast.

About the merch: OfflineTV merch includes t-shirts and hoodies with cartoonish-meets-digital-world designs. The fun colors and cute designs reflect the channel’s energy. They also have posters, plushies, stickers, pop sockets, and other accessories.

11. DIVE Studios

Source: DIVE Studios store

DIVE Studios is a calm yet entertaining presence on YouTube, focusing primarily on podcast-style content hosted by Eric Nam, a veteran K-pop artist and celebrity personality. The channel delves into mental health through the lens of K-pop, Korean culture, and the experiences of Korean artists and entertainers. The audience gets insights into their lives, thoughts on the entertainment industry, and discussions on broader cultural topics.

About the merch: The show and its merch are tightly intertwined with Mindset, an app that seeks to normalize mental health conversations, especially within the AAPI community. Their merch also focuses on this idea, with soft colors, minimal designs, and products like the Mindset Journal.

12. Urban Rescue Ranch

Source: Urban Rescue Ranch store

Uncle Farmer Dad Ben (or just Ben Christie) is the creator of the Urban Rescue Ranch channel, which is also his business. He rescues different animals and helps them recover by nursing them back to health. All the animals appearing on the channel have their own personalities and interesting nicknames, which helps viewers connect with them even more.

About the merch: The Urban Rescue Ranch store offers a variety of products, from t-shirts to tumblers. Most pieces feature minimal designs, quotes, and collages of animals from the ranch. He uses one design for different items to create a wide range of products to choose from—a smart tactic to take note of.

13. Philosophy Tube

Source: Philosophy Tube store

Philosophy Tube isn’t your average YouTube channel. It’s like a crash course that delves into philosophical concepts, social issues, and political topics. The channel stands out for its theatrical and engaging approach to discussing complex ideas, making philosophy accessible and entertaining. Abigail (the creator behind the channel) explores these themes through a critical and often personal lens, making the content both intellectually stimulating and deeply human.

About the merch: When it comes to merch, Abigail tends to reference her content and popular videos, especially with her “Hedonism” and “Cosmonaut” designs. As a trans woman and activist, she also has merch with slogans like “No TERFs,” which align closely with her message and audience.

14. Two Set Violins

Source: TwoSet store

Two Set Violins is a YouTube channel created by two professional violin players. They make songs and videos featuring a modern fusion of classical music and rap, along with sharing the behind-the-scenes of their creator journey. In one of their most popular series, they explore whether classical instruments in movies are played correctly.

About the merch: Two Set Violins sells apparel and accessories with music-related designs. There are many different styles, such as varsity jackets, cardigans, and mini skirts, all in a refreshing color palette. They’ve really nailed pastel-preppy chic. A distinct product to check out is their pin characters as an awesome example of offering standout items in your merch selection.

15. Jacksepticeye

Source: CLOAK

Jacksepticeye is another popular gamer who’s known for his energy, loud commentary, and voice-acting skills. He’s the most-subscribed-to creator in Ireland and a powerhouse in the YouTube gaming community. Known for its upbeat atmosphere, Jacksepticeye’s channel is a blend of video game playthroughs, vlogs, and comedy sketches.

About the merch: Jacksepticeye is one of those creators whose merch isn’t really merch—he runs a whole clothing brand with Markiplier, another huge YouTube star. They sell loungewear, underwear, slippers, socks—basically anything you would need to feel comfy and relaxed. It’s received lots of love and raving reviews on social media.

How to make merch for your YouTube channel

Print-on-demand is a great way for you as a YouTuber to create merch without the hassle of searching for suppliers, holding inventory, or handling shipping. You can focus on your videos, while we take care of your orders.

Here are a few simple steps to create a YouTube merch store with Printful:

1. Create your online store using one of the platforms Printful integrates with and connect it to Printful.

2. Choose the products you’d like to sell from the Printful Catalog.

3. Use the Design Maker to add your logo or any other design to the products you’ve chosen. Play around with the built-in design tools and create something unique for your fans in minutes.

4. Add products to your online store and calculate your prices.

5. You’re all set! Share your store and grow your YouTube channel while we take care of fulfilling your orders.

Most popular YouTuber merch items

Ready to kick off your merch store but not sure what fans will love? YouTuber merch is all about offering your audience something unique and personal, from trendy apparel to collectible accessories. Here’s a list of the most popular merch items creators use to build their brand and connect with their fans:

• T-shirts

• Hoodies

• Caps

• Stickers 

• Socks 

• Water bottles

• Mugs

• Pins 

• Posters 

• Beanies

• Backpacks 

For more inspiration, check out our article on the 25 best-selling print-on-demand products and pick the ones that resonate with you!

Ready to make merch?

Creating a successful merch store as a YouTuber requires careful consideration of your brand and audience. With the right merch ideas and the help of a reliable fulfillment partner, you can connect with your fans in a deeper way and bring in additional revenue for your channel.

If you want to learn more about creating your own merch using print-on-demand, visit our YouTuber merch page for additional information and how to calculate your profit using Printful’s products.

Remember: The key is to offer authentic, high-quality products that align with your brand and appeal to your target audience. Don’t be afraid to get creative and think outside the box. We hope this blog post has provided some valuable insights and inspiration for your merch journey. Happy selling!

Read Next: 

• How to Make Money on YouTube
• 15+ Inspiring Shopify Store Examples