19 Tips for How to Get More Sales On Etsy

Currently, Etsy ranks seventh among the most visited online retail websites worldwide. With roughly 9M active sellers, cutting through the clutter of other Etsy sellers is increasingly challenging.

In the past, we’ve shared a detailed beginner’s guide on how to make money on Etsy and looked at how to sell print-on-demand dropshipping products on Etsy. This time, we’re shifting gears to help seasoned Etsy sellers. In this post, we’ll dive into ways to grow your Etsy profile and boost your sales.

Before we start, here’s a handy tool to forecast your earnings: the Etsy calculator. Figure out your Etsy store’s expenses and profit margins in just a few clicks for free.

Ready to grow your Etsy business? Let’s see how to get more sales on Etsy.

1. Pay attention to Etsy SEO

When thinking about how to get more sales on Etsy, this is one of the fastest ways to do it. Just like Google and any other search engine, the Etsy search algorithm is led by keywords, content quality, store reputation, and a few Etsy-specific metrics.

Figure out what the Etsy algorithm loves and sprinkle those keywords into your content. More keywords = more visibility. And more visibility? More sales!

Here’s what you should do to rank high on Etsy:

• Do your keyword research

• Optimize the key components of your listing (title, tags, attributes, and categories)

• Have top-notch quality content (written and visual)

• Keep your customer and market experience scores high

• Offer competitive shipping prices

Etsy interprets these triggers as signs that your shop can be trusted and is the best possible option for those searching.

To delve into the nitty-gritty of these different tactics, read our blog post on Etsy SEO: 5 Must-Do Steps to Help You Get Found on Etsy.

2. Check your titles and tags 

Etsy titles are really important—not just for SEO but as a first impression for customers, clearly showing what they’re looking at. 

Here’s what to keep in mind when writing titles:

• Include the focus keyword in the title

• Avoid repeating words

• Keep it short—the maximum title length is 140 characters

• Don’t use more than three words in all cap

• Characters % and & may only be used once per title

You also have tags. Each tag is an opportunity to be discovered by potential customers. Here’s what to keep in mind when putting tags together:

• Be specific 

• Use all 13 tags

• Don’t repeat them

• Use long-tail keywords

• Make sure tags match the keywords in the title

Pro tip: Update the titles and tags of your lowest-performing listings with relevant keywords. Use Etsy’s search autocomplete to see exactly what shoppers are searching for and incorporate those terms into your updates.

Source: Etsy

Updating your titles and tags for holidays is a smart move. For instance, before the Christmas season, you could add “Sweet Christmas Gift” to listings that fit the theme. Stay on top of the upcoming holidays by heading to our Ultimate 2025 Ecommerce Holiday blog post and downloading your calendar.

3. Improve the products that aren’t performing well

You may be thinking: out of the number of people visiting my Etsy shop, what percentage actually makes a purchase? What is my “conversion rate” (or order numbers vs. visits)? The average is around 1–3%, but it varies depending on the type of product you sell. 

But let’s focus on the underdogs—those with a significantly lower rate. Why are they not “converting”?

Reasons why this could be:

• Title or tags are not optimized 

• Not enough details are given 

• The price is too high

• The description is written in a way that’s not easy to read 

• There are not enough photos, or they’re poor quality

Go over this list and see if your low-conversion listings can be improved.

4. Offer free shipping

Almost all online shoppers really value free shipping—and it shows. A study found that 62% of shoppers won’t make a purchase if the store doesn’t offer free shipping, and shipping costs far outweigh the importance of shipping speed.

Etsy is making free and affordable shipping even more important. The platform now prioritizes eligible listings in Etsy search results if US domestic shipping costs are less than $6. This means that competitive shipping prices don’t just appeal to customers—they help your products rank higher, boosting your visibility and potential sales.

Shipping fees are a top reason shoppers abandon their carts, contributing to an average abandonment of 70.19%. Don’t let that be you!

Source: Pinterest

Etsy offers a free shipping guarantee feature to US buyers. The guarantee automatically applies free shipping to US buyers for any individual item $35 and up and any order totaling $35 or more from your Etsy shop.

But remember, offering free shipping means it’s only free to your customers. You can even things out by including the average shipping fee in your product prices to make sure you’re not paying for shipping out of pocket.

5. Keep adding new products 

To keep your Etsy store fresh at all times, add new products every few weeks (more or less). Especially if you have less than 50 listings, this can positively impact your brand’s visibility on Etsy.

Keeping your store updated with new products is useful for various reasons:

• It helps boost your Etsy SEO

• It attracts new customers

• It gives existing customers a reason to make repeat purchases

• It gives you the possibility to explore new niches

A great way to discover new product ideas is by focusing on the needs of your potential buyers. Look for inspiration on social media channels, forums, or by reading negative reviews on Etsy. Pay attention to what people are saying, what they feel is missing, and how you can create products that address those gaps.

Learn more: What to Sell on Etsy: 27 Bestselling Products

Designing seasonal products is an excellent way to attract new customers. Create holiday-themed versions of your bestsellers for occasions like Christmas, Halloween, or Easter. This strategy can help you increase Etsy sales during those festive times.

Pro tip: Selling print-on-demand products lets you experiment with new items risk-free.

6. Set the right prices

This is crucial—buyers usually seek quality products at a reasonable price. Your pricing should balance showcasing your product’s value while remaining budget-friendly.

Here are two key steps to follow when pricing your products:

• Scout the market for similar products and set your price according to what you find

• Do some testing—raise or lower the prices for one or several of your products, track what sells, and decide whether or not you should adjust the pricing on your listings

Lowering the price can have a positive impact on increasing sales. But lowering the price too much can have a negative effect. The main issue is how it affects the perceived value of your product from the customer’s point of view. While getting a good deal is always desirable, a price that’s too low can raise suspicion. The two pictures below illustrate just that.

The right pricing strategy ensures you get fair value for your products while keeping your Etsy shop competitive.

7. Consider Etsy Ads and Promoted Listings

Etsy advertising works best for sellers who already have a solid following, some sales under their belt, and positive reviews. New Etsy sellers can still try running ads, but the chances of success may be significantly lower.

What should you know about Etsy Ads? There are two types: onsite and offsite. Onsite ads are also referred to as promoted listings.

Setting up Etsy Ads is simple. You set the daily budget and choose which listings you want to promote. By default, all your current listings are advertised when you start an Etsy Ads campaign. Also, you can select the countries where buyers see your ads.

All sellers are automatically enrolled in Offsite Ads. Etsy sellers who have made less than $10K in the last year can opt out. We recommend using it, though: it’s a great opportunity to grow your business by having a team of experts run your advertising for you without any upfront costs.

Remember that people are generally more likely to click on products with social proof (more specifically, a review count and rating). Potential customers will need less convincing once they see that others have interacted with you and had a pleasant experience.

8. Write persuasive product descriptions

In crowded ecommerce marketplaces, product descriptions play a vital role. They highlight your products’ key features and benefits, helping customers make confident purchase decisions. On top of that, well-crafted descriptions give your Etsy shop a polished, professional feel, building trust with potential buyers.

As a seasoned copywriter, I’ve learned that the best product descriptions don’t just inform—they inspire. Think beyond the basics and tell a story about your product. What’s the experience of using it? How does it solve a problem or make life better for your customers? Storytelling adds an emotional layer to your descriptions, making them far more engaging and memorable. 

Here are some tips for eye-catching descriptions:

• Put the most important details at the beginning. It’ll grab attention and encourage customers to keep reading.

• Break up your text. Check for any big wall of text in your product description and make it more readable by breaking the info down into bullet points, smaller paragraphs, etc.

• Link to your other products. Etsy allows URLs in an item’s description if they lead to another page inside the marketplace. So, when you’ve captured your customer’s attention, put it to good use and get them interested in your other products.

• Focus on benefits, not features. For example, instead of just saying a towel is made from 100% cotton (a feature), also mention that it’s super soft and has excellent absorbency (its benefits).

Pro tip: Although Etsy doesn’t allow formatting, you can use a website like YayText to highlight and stylize essential words. Copy and paste the transformed text into Etsy for a more attention-grabbing product description.

Remember, some people won’t read your descriptions thoroughly, so highlight the most important details in your photo gallery.

9. Take captivating product photos

The photos you display are the first point of contact with your customers. And first impressions last. Top-tier product photos create an association with high-quality products, so make sure great images are a priority. 

Check out our blog post on how to take stunning clothing photography.

As the old saying goes, a picture is worth a thousand words. Give as much information through your photos as possible and complement your gallery with stellar descriptions.

Here are some tips for good photos:

• Offer various angles 

• Pay attention to detail 

• Mix it up—have different layouts and lifestyle shots

• Make your customer feel connected to the product you’re selling (in other words, create a vibe that resonates with your audience)

• Use photos to give details your audience might not read (see the pics in the previous point)

• Keep the backgrounds interesting (see some examples below)

PomchickGift listing is a great example of combining a flat layout, a styling photo, and details on sizing for the t-shirts they’re selling online:

Not sure how to get great product images? Feel free to reach out to us, and we’ll take care of the photos for you. Head over to our ​​ecommerce photography services page to learn more.

10. Stand out with product videos 

According to the Etsy Seller Handbook, adding a video to your listing “can provide increased transparency that boosts buyer confidence and conveys valuable information that they can’t get from photos alone.”

Plus, a study done in 2024 shows that 87% of buyers say “they’ve been convinced to buy a product or service by watching a video.” And the number of those convinced is only growing. In the same study done a year before, that number was 82%.

And it makes sense: a video conveys a better understanding of a product than a photo does. It shows texture, shades of color, extra details you might not capture through photos, and (for clothing) how the product moves. Video content is also dominating other apps and platforms, spearheaded by giants like TikTok and Instagram Reels. It only makes sense that people who are so used to this format are more drawn to product videos.

Here is a cool video example:

Make sure to take a look at the rules from the Etsy Help Center before getting started:

• Your video has to be 3–15 seconds long 

• It shouldn’t contain any audio once uploaded to your listing

• The ideal resolution for your video is at least 1080px

• You can only add one video per listing

11. Focus on product reviews

Product reviews impact your SEO and conversion rates since the algorithm recognizes products with more positive reviews as “good.” That means they’ll be recommended to other shoppers more frequently—and appear higher in the rankings.

Reviews are highly regarded not only by the algorithm but by your potential buyers as well. A survey done by BrightLocal found that 98% of people read online reviews for local businesses.

We’ve talked about the importance of reviews in online shopping before. But how many reviews are necessary to build trustworthiness? Check out the survey results below.

Source: Power Reviews

Encourage your customers to leave reviews by sending friendly emails, offering coupon codes or discounts, or asking for a review via custom packing slips. And be sure to thank customers for their feedback.

12. Provide helpful answers to FAQs 

Invest time in putting together a comprehensive FAQ section. This way, you’re giving your customers all the possible information they might need upfront. It’s especially important if many customers keep asking the same things. Provide useful, straightforward answers to remove any barriers to making a purchase. 

You can scout other seller pages (if they have similar products) for their FAQ sections. You’ll get a good sense of what people want to know before buying.

13. Fill out the About page, your shop announcement, and the policies section

The more information available about your Etsy store, the better. Make sure your About page, shop announcement, and policies section are all filled out. It’ll improve your Etsy shop ranking in search, and more customers will be able to find you.

Here’s what Etsy suggests adding to your About page:

• A video about your store 

• Photos of your studio layout, creative process, etc.

• A punchy story headline

• Your brand story

• Links to your social media pages

An up-to-date shop announcement is also a must. Use it to inform Etsy shoppers about important updates like an upcoming sale or absence.

Source: MelvinsWoodworks shop announcement

To round out your page’s info, give your customers a rundown of your Etsy store’s policies. It should include information about shipping, payment options, returns and exchanges, and the privacy policy.

14. Earn Etsy’s Star Seller badge 

As Etsy puts it, “the Star Seller badge is our way of recognizing sellers with a proven record of providing a great customer experience.” Customer experience includes everything from replying to messages and shipping to ratings, orders, and sales.

To get an Etsy Star Seller badge, you have to:

• Reply to customers’ first messages within 24 hours

• Ship orders on time with tracking or a label from Etsy

• Earn an average rating of at least 4.8

• Have $300+ worth of sales with at least five orders

What are the benefits of being a star seller? Etsy explains it best:

Source: Etsy

And if you’re curious, here’s how the badge looks on a listing:

Show potential customers that your Etsy store offers a top-rate customer experience and take advantage of the exposure that being a Star Seller brings.

15. Refine your branding

Another way to stand out on Etsy is by having cohesive branding—it makes you look professional and polished. This starts with the right brand image, which communicates who you are and helps active buyers connect with you.

Here are some steps to make your branding more refined:

• Use a simple, 3-color palette for your logo and packaging, social posts, etc. (Colorhunt is an excellent resource for this)

• Have a consistent brand voice (friendly, professional, formal, laid-back, etc.) in all your communications with customers

• Include a custom packing slip message for free

• Personalize your orders with packaging inserts

• Print inside or outside labels on your apparel

Well-defined branding will help Etsy buyers recognize your store, and you’ll increase your chances for repeat customers.

16. Reach out to interested shoppers

Who are your interested shoppers? There are three groups:

• Customers who have favorited items but haven’t purchased yet

• Customers who have abandoned their carts

• Customers who have already bought something from you

First, think about sending a targeted email. This will help motivate potential buyers to buy from you and reward loyal customers who already have. You can sweeten the deal and increase sales by offering discount codes. 

Buyers are more used to seeing percentage discounts—it’s the preferred method for 61% of sellers. But it’s up to you to decide which is better for your Etsy shop and target audience.

17. Create bundle deals

Combining Etsy products allows you to make new listings and expand your keyword reach (meaning you can use new keywords you haven’t used before). It also gives you a chance to link up bestsellers with items that aren’t selling as well.

If you want to create bundles with your less popular products, try sprucing up their listings. Likely, these products don’t have customer photos or reviews—now’s the time to get them.

You can put together products with a similar style, combine products often used together (a beach towel paired with flip-flops or swimwear, for example), or bundle similar products (think stickers, cards, etc.).

Source: BeautifulSoulsPrints Etsy listings

You can think outside the box on this because the bottom line is that customers love bundles.

18. Be present on social media platforms 

At this point, it’s no secret that social media strategy can improve customer retention, boost sales and brand loyalty, give you comprehensive insights (by using analytics tools), and more. Use it to your advantage, but don’t spread yourself too thin: pick a platform or two, and focus on them.

Posting interesting and relevant content will help generate interest in your store. Here are some social media content ideas for your Etsy business:

• Customer photo reposts

• Customer reviews

• Styling tips

• Product design processes

• News stories that are relevant to your industry

• Fun trivia

• A day-in-the-life 

Tracking your progress on social media accounts (pinpointing which posts are drumming up interest and which are falling flat) is imperative. So, what are the metrics you should track? 

That largely depends on your goals for each social media platform, but here are a few:

• Reach (number of people who see your content)

• Impressions (number of times people saw your posts)

• Audience growth rate (number of new followers)

• Engagement rate (number of reactions, shares, comments, etc.)

• Click-through rate (CTR) (how often people click a link in your post)

• Conversion rate (how often clicks turn into sales)

Learn more: How to Use Pinterest for Etsy and Get More Sales

19. Collaborate with influencers

The influencer marketing industry was reported to be worth $25.4 billion in 2024. Yes, billion with a b. So, if influencer marketing isn’t already part of your marketing strategy, this is the year to get acquainted with it.

An important thing to note is that influencer marketing is not about finding a person with a large following and giving them something in exchange for a good review. Influencers are considered industry experts whose opinions and endorsements are valued by their following. 

Spend some time doing your research to find the best fit for your Etsy business: someone who produces content you like, someone who compliments your brand’s voice, has similar values to your brand, etc.

Since this is a marketing strategy, you should set an objective to measure the success of the collaboration.

The metrics you should use will depend on your goals. Some of the most common areas to take a look at are:

• Level of content

• Audience reach

• Impressions

• Engagement (reviews, comments, likes, and shares)

• Conversions:

  • Growth in followers

  • Brand mentions

  • Traffic to your page or website

  • Signups

  • Increased sales

In the end, working with influencers can majorly impact your Etsy business, so choose wisely. Make sure you find the right person to rep your brand and track whether or not their influence is helping you boost Etsy sales.

Time to put these Etsy tips to the test

We hope this post on how to get more sales on Etsy has been helpful and that you can put these tips into action. Share your main takeaways, what you’re excited to try, and any lessons you’ve learned from your Etsy journey!

Additionally, learn more tips and tricks on getting more sales on Etsy by watching this quick video: