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Comparing Artist Profit on Fine Art America and Printful

By Reading Time: 3 minutes

There are different ways to monetize your art. One is by selling it online. To help you figure out which platform to use for the best results, we compared Fine Art America and Printful.

What is Fine Art America and how does it work?

Fine Art America is a print-on-demand (POD) service that also has its own marketplace, with more than 500,000 artists choosing to sell there.

Fine Art America lets you upload your artwork and then pick what products you want to sell it on. When someone orders your product, Fine Art America fulfills the order and ships it to the customer.

There are two account options you can use—standard or premium. The standard one is free and the premium is 30$ per year. Let’s look at what they include.

Fine Art America (standard account)

A standard Fine Art America account offers you a storefront with a unique URL ( that you can personalize by adding your picture, bio, and other information. This type of account lets you upload up to 25 different images and pick what products you’d like to sell them on, however, you can only sell wall art and home decor.

If you are mainly looking to sell prints, Fine Art America offers canvas prints, metal prints, posters, acrylic prints, and wood prints in a wide variety of sizes at competitive prices.

Your products then become available in your storefront and along with other artists’ in the general marketplace. You get some neat additional perks as well, such as being able to create blog posts, promote your products automatically on social media, and network in the community forum.

This is an easy way to sell some merch if you don’t want to worry about upfront costs and are just testing out the waters of the ecommerce world.

Fine Art America (premium account)

This option comes with all the features of the standard account, plus your own personal website, an unlimited number of design uploads, and email marketing tools. The best part is, you can also sell your designs on their full range of products, including apparel and lifestyle products.

Note: Fine Art America has a sister website Pixels. We will not be looking into Pixels in this article.

fine art america
Source: Fine Art America

How does Printful work?

Printful is a POD and dropshipping service that integrates with major ecommerce platforms allowing artists to open their own online stores. Setting up an account with Printful is free and when your store gets an order, Printful fulfills it and sends it to your customer.

You can manage multiple stores, check your orders, and create completely custom products using the Design Maker.

What’s Fine Art America’s and Printful’s pricing model?

Fine Art America and Printful have identical pricing models. Both have a base price for all of their products, which is the amount you pay them for the product and printing. You add your own markup, and that is your profit from the sale. The retail price = base price + your markup.

 Let’s take a look at five of the most similar products and compare the difference in base price between Fine Art America and Printful.

Base price with Fine Art AmericaBase price with Printful
Mug 11oz.$12$7,80
Canvas print 18’’x24’’$46,43$45,94
Throw pillow 18’’x18’’$27$19,01
T-Shirt M$18$12.62

As you can see above, print prices are nearly identical, but when it comes to other products, the price difference increases.

How much can you make on Fine Art America vs. Printful?

A quick look at Fine Art America reviews along with their base pricing revealed a grim outlook on the potential for artists to make serious money. Nevertheless, there are ways how to sell art online and make money.

After comparing Printful’s and FAA’s base prices, it becomes clear that Fine Art America charges a pretty penny for everything but prints. This means that you can only mark your merchandise up so much before you price yourself out of the market and customers settle for buying something more affordable.

After browsing countless Fine Art America product pages, I found the median prices for five products and calculated what the average profit margin would be when selling these products using Fine Art America vs. Printful.

The price you sell atProfit with Fine Art AmericaProfit with Printful
Mug 11oz.$17$5$9,20
Canvas print 18’’x24’’$170$123,57$124,06
Throw pillow 18’’x18’’$36$9$16,99
T-Shirt M$25$7$12,38
Average profit margin33,4%50,4%

Profit margins were calculated by dividing base prices with the prices you’d sell at and multiplying by 100.

So what’s the best place to sell art online?

Fine Art America and Printful are both good for selling printed products, but the difference is in what products you sell. If your focus is selling fine-art quality prints online, then Fine Art America offers good profit margins and countless options for framing and formatting. But if you want to sell different merchandise and maximize your profits on it, then Printful might be for you.

Was this article helpful? Let us know in the comments!

Read Next: How to Make Money from Home: 35 Viable Ways

This post was originally published in June 2015; it has since been updated.

Apart from her love of writing, Gundega enjoys watching documentaries, crime shows and curling up with a good book. Her favorite will always be Harry Potter.


  1. Susan Coco

    I’m in Dallas and have been using a company here to make canvases stretched and acrylic with riser bars. What would the price be for a 30 x 40 acrylic with riser bars? I think I can save some money with you!

  2. Gruchlens

    I strongly disavice using fineartamerica. Years ago it used to be a good and reliable service. Not anymore. With a great disappointment I have found they’re more of a scam service right now. They lie about delivery dates and they ignore complaints. I have paid $600 for a canvas print which supposed to be a birthday gift. Weeks after the birthday has passed and I still did not receive my order. The thing I regret the most is that I have recommended this services to some of my friends (and this recommendation was based on the experiences I had 5-6 years ago) – and a few of them have faces similar problems. Some of them received their orders with a great delay, some did not get their orders at all. I do not know if it’s full-blown fraud (deliberately not sending orders people have paid for) or high amount of dishonesty (overselling using false statements they know they cannot deliver on). Either way, avoid!

    1. M adams

      I have had the same experience-the company took payment and did nothing. No shipping notification, no reply to emails or calls. I think this is not a legitimate company. Buyer beware!!!!

  3. Mariana Raithel

    FAA is full of bad experiences, I found out after some research. My premium account was closed by who knows who, or hacked and absolutly no help or answer to my emails for support. Horrible human quality of the administrators and so bad reputation. Now they stole my artwork, they still show it for selling without my consent and of course, put those money in their pockets. I would not recomand this site to any artist, to pay for being disrespected by some thiefs. The good experiences others had are just luck. Till one day. Because this can happen to anyone. I am so upset and such a waste of my time and money, plus I lost any control of my entire hard work.

    1. Alise Zindiga

      Hey, Mariana, we’re very sorry to hear about your terrible experience. Thank you so much for sharing this with others.

  4. Neil Angus

    I have purchased from FAA but got refunds due to the fact they promise wood prints on 3/4 inch maple but send 1/4 inch laminate. I feel they cant be trusted

    1. Alise Zindiga

      Hey, Neil, thanks for sharing your feedback! It’s valuable for the community to hear different stories and learns from each other’s experiences.

  5. Michaela Stubbs

    I can only suggest staying away from FAA. I have upgraded to the premium account, and everything looked good until the next morning when I attempted to login and couldn’t because the message on the screen said this account is closed. I called their customer service and asked why the account was closed. They sent me to tech support. No response. So, I called their customer Service again and they told me two versions. The first one was they reactivated my account, then the emails they sent didn’t go through because I have a custom domain email account and not a Gmail account. Third statement I didn’t have any images uploaded. How can I upload images to my account that was wiped out not even 12 hours after I upgraded to premium and paid them $30 for absolutely nothing? I am still attempting to at least get my money back.

    1. Tanya

      Michaela Stubbs I can see your two art pieces on &
      Yeah technical support at FAA is lack luster. The person they have responding to tickets is not an IT person, and tends to just babble & speak nonsense in their replies hoping you will eventually leave them alone. Don’t know what is going on with the company, but clearly many features that were launched over the last decade for artist’s websites & social media connectivity has not been maintained.

      Have you tried to sign on at That is the platform that they moved artist websites to. Unfortunately, when you try to attach a subdomain or direct your domain to it, doesn’t set up correctly and IT won’t fix it. I think they just want folks to broadcast their domain name, but you can’t manage their domain through Google search console.

      Hopefully you can get back into your account.

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