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Blog / Beginner's handbook / How to Create a T-Shirt Design: The Complete Step-By-Step guide

Beginner's handbook

How to Create a T-Shirt Design: The Complete Step-By-Step guide

How to Create a T-Shirt Design: The Complete Step-By-Step guide
Farah Siddiqui

By Farah Siddiqui

10 min read

Gone are the days when you only had pre-designed t-shirts to choose from for yourself or your business. With increased personalization on the rise in retail, custom-designed t-shirts have stepped into the limelight.

The best part? You don’t need any special skills to be able to design t-shirts for yourself or your brand. 

Print-on-demand (POD) has changed the game for the fashion industry and made it much easier to create your own designs, offer original collections, and sell them to eager customers. 

Keep reading to learn how to create amazing t-shirt designs!

Create custom t-shirt designs in 5 simple steps

Now that you’re geared up for designing, we’ll walk you through the necessary steps when creating your own t-shirt design.

Have you ever tried bringing out your creative side? It’s about time to channel the artist in you and let your imagination shine.

If you’re looking for the best way to narrow down the perfect t-shirt design idea, these steps are for you. 

Have a purpose

Before diving into designing, you should know why you’re interested in creating your own designs. Here are some of the most common reasons: 

  • Custom t-shirts are the perfect a fashion statement to reflect your individuality. It can be a way to express your personal take on different themes or ideas.

  • T-shirts are a great way to raise awareness for social causes, represent different teams or groups, and celebrate special events. This could be your why for creating a standout, original design.

  • They’re also perfect as merch for businesses. What better way to promote your brand than with a specially-designed company t-shirt? 

The key is to make sure your original t-shirt design has a good reason for existing and it’ll surely be set up for success. Offering the right tee to the right people is a way to capitalize on that success. More on that next. 

Get to know your target audience

You know the purpose behind the t-shirt you’re designing. Now you have to figure out who is the perfect target audience for it.

Back your design with market research. Study your niche. Then, tie your own t-shirt design in with what your audience is looking for. 

For instance, if you aim to sell merch to music lovers, make designs that reflect a love for their favorite bands, musicians, or genre. If your target market is comprised of avid readers, create designs inspired by comics, fiction, technology, fantasy, or literary quotes. If your purpose is to design a tee for a sports team, incorporate elements in the design that are relevant to the sport, their location, or even a particular mascot. 

Look for inspiration

Now that you have a purpose and target audience to orient your design, you’ll need some creative inspo. If you don’t have any ideas right now, don’t worry! Start by looking for inspiration around you. Below are some great sources to look to.

Online platforms

It goes without saying that the internet is full of interesting ideas. Online design communities offer a wealth of inspiration. Some examples? Platforms like Behance, Dribbble, or Pinterest. These are the visual wonderlands that’ll instantly ignite your imagination. 

Explore what’s on their boards, what ideas you can repurpose, and highlight any pre-made designs you can add your personal touch to. 

Art and illustrations

Check out museums, art galleries, and local exhibitions to feed your creative soul. You can infuse inspiration in your t-shirt designs from digital art, fine art, art movements, street art, illustrations, drawings, calligraphy, and paintings. 

Follow artists that motivate you and connect with communities that will get your creative juices flowing. Learn from others and what has worked for them. You can also take a look at our success story on Nadia the Artist to find out how she comes up with designs that sell. 


The abundance of nature inspires people. With flora, fauna, breathtaking skies, and beautiful landscapes, nature offers endless possibilities and ideas for alluring designs. 

Nature-themed t-shirt designs have timeless appeal and cater to a wide range of aesthetics and tastes. Afterall, who doesn’t love nature? 

Design magazines

These visual storybooks can be an amazing addition to your idea library. Design magazines educate you on the latest trends in custom apparel, so you can draw on color palettes, graphics, and interesting typography. But that’s not all. 

Flipping through the magazine, look for photography, art, and other creative inspo that can translate into t-shirt designs that stand out.

The glossy pages and informative articles will spark new ideas and inspire creativity in your t-shirt designs.


Quotes have transformative power. You can take inspiration from the wise words of philosophers, poets, and visionaries. T-shirts with words of wisdom inspire, motivate, and encourage not only the wearer but also plant seeds of motivation in people who encounter them. 

quote t-shirt design

Source: Etsy


T-shirts with humor evoke happiness and lighten up the mood. Think about personal mantras, jokes, and one-liners from movies or shows that people can relate to. Go for punchlines that speak to funny common experiences and a sense of humor that resonates with your audience. Afterall, most of us can take a joke!

funny t-shirt design example

Source: Etsy 


Different letterforms, fonts, typefaces, text effects, and 3D typography can spark new ideas for eye-catching t-shirt designs. Shirts with appealing typography work well for branding, expressing your opinions, and for repping an event or a cause. Play with text and letters but make sure the content is clear, legible, visually appealing, and easy to digest. 

Remember to pay attention to intellectual property rights. Take a look at Copyright and Trademark 101 for everything you need to know.

And for more design ideas, check out our blog post on 50 T-Shirt Design Ideas for Every Occasion.

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Which t-shirt is best for printing your design? Simply put, it depends on your customers. 

Fiber content, fabric composition, price, transparency, weight, customization options, and fulfillment methods are the main factors to think about when deciding on the right t-shirt. 

For example, if your customers are style-oriented, you can go for the fashion-forward Unisex Staple T-Shirt | Bella + Canvas. If you are looking for affordable basics, then the Unisex Basic Softstyle T-Shirt | Gildan  is a good option. If customers want durability, comfort, and eco-friendly fabric, then the Unisex Organic Cotton T-Shirt | Stanley/Stella is the best fit.

Want to explore more options? Take a look at our blog post on the Top 7 Quality T-Shirts for Your Store.

For your designs to turn out exactly how you’d like, you need to choose the right printing method. Each option comes with certain requirements for custom t-shirt printing.  

DTG (direct-to-garment) printing is ideal for designs with lots of colors and intricate details. It’s long-lasting because the print soaks into the clothing fiber. The best t-shirt choice for DTG printing is cotton. The amount of colors used won’t impact the price and there’s no limit to the details you can add to your design.

In the print-on-demand universe, sublimation is the go-to printing method for all-over prints. It’s best suited for printing on 100% polyester or fabric blends that contain a high percentage of polyester. All-over print designs are popular for activewear, sports jerseys, and custom patterns.

Alternatively, DTF (direct-to-film) printing transfers prints onto fabrics using a heat press technique. DTF can be applied to cotton, fleece, nylon, and such fabric blends. DTF printing offers sharpness, excellent color vibrancy, and allows for printing complex designs. This printing method gives a smooth look to intricate designs, including multi-colored artwork, photographs, and illustrations.

Now it’s time to start designing! 

Focus on visuals

Visual elements are the heart and soul of a t-shirt design. From mesmerizing photos to stunning illustrations, visuals add life to your custom t-shirts. And visually appealing t-shirts make people want to buy and wear them. 

Whether it’s candid portraits, stunning illustrations, or mesmerizing patterns, visuals help your design deliver. 

Decide on placements

Wondering where to place your print on your t-shirt? Try out different placements like the front, back, or sleeves and you’ll get a better feel for what looks best.  Make sure to use our Design Maker’s mockup feature to see how your t-shirt will actually look.

If you need some more help, check out our Step-by-Step T-Shirt Design Placement Guide for Beginners.

The key is to strike a balance between visibility and visually appealing when deciding where to place your t-shirt design. 

Make magic with colors 

How many times have you bought something because you loved the color? Probably more than once. 

Customers consider color to be the most important determining factor when making a purchasing decision. In fact, about 92.6% of customer’s buying decisions are made solely on the visual appeal of a product, and color is a major part of that.

Having a distinctive color palate can completely level up your design game. Aside from being visually pleasing, colors have the power to impact our emotions and mood. 

Think about your brand colors but make sure to create harmony in the overall design. For vibrant and bold t-shirt designs, you can opt for saturated colors or electrifying neon shades. Fiery oranges, sunny yellows, and electric blues will inject elements of fun and liveliness into your t-shirt. For more timeless or classic t-shirt designs you can go for neutrals, muted pastels, or deep sophisticated reds and blues. 

Be sure to go for colors that add character to your t-shirt design.

Play with fonts

Fonts are important in design because they enhance readability of your text, contribute to branding and identity, and convey context and theme. They also help establish a visual hierarchy within a design by differentiating headlines, subheadings, body text, etc. For example, by employing contrasting fonts, you can highlight important information and create a visually appealing composition. 

Wondering how to do it? Well, bold fonts radiate contemporary vibes, playful fonts reflect lightheartedness and fun, and elegant fonts up the sophistication of a t-shirt design.

work hard stay humble t-shirt design

Source: Etsy

You can go with multiple font styles to create your design or choose one for a stripped back aesthetic, but always remember that readability matters, so no need to go overboard.

Follow the printing requirements

The quality of your final product relies on how strictly you stick to our printing guidelines. Ticking off these requirements will bring your t-shirt masterpiece to life just as you envisioned it. 

By adhering to these guidelines, you can save time and avoid color inconsistencies, blurry graphics, and pixelation.

Key points to consider:

  • Do the fabric color and print colors complement each other? 

  • Does the typography go with the feel of the t-shirt? 

  • Does the design placement look good where it is?

  • Have you opted for the right t-shirt printing option?

  • Is your design in the vector format? 

If you can answer yes to all of the above, then it’s time to order samples to ensure that the final design meets your expectations. 

When selecting a printing provider, you’ll want to look for a partner that offers consistent quality, quick turnaround, a variety of t-shirt options, expertise in different fulfillment options, and great customer service. Printful checks all the boxes. 

We use state-of-the-art printing technology to get your t-shirt designs printed, fulfilled, and shipped to your end customers. And our free tools help during the design process too. With Printful’s online Design Maker it’s easy and intuitive to create custom product designs for your favorite tees.

With a print-on-demand provider like Printful, you can sell t-shirts online with high product quality, fast shipping times, and no upfront investment in inventory. Plus, we integrate with all the major ecommerce platforms and marketplaces, making it easy to get your designs to the right audience. 

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Ready, set, design

Here’s your sign to start creating amazing t-shirt designs that you and your customers will love. Use this post as the ultimate guide to get t-shirt design ideas, consider all the angles, and create your own t-shirt design.

When you’re ready, remember to explore print-on-demand options like Printful to get your designs printed with no upfront costs and no need to hold inventory. Good luck and happy designing!


By Farah Siddiqui on Jul 20, 2023

Farah Siddiqui

Guest author

Farah is a freelance writer at Printful. She is a passionate educator and nature-admiring explorer who loves to travel the world.

Farah is a freelance writer at Printful. She is a passionate educator and nature-admiring explorer who loves to travel the world.