Market research is crucial for the success of any business, big or small. Before you launch new products or run marketing campaigns, you must study and analyze the market so you can make informed decisions instead of relying on guesswork.
By using the right analytical tools for market research, you’ll be able to understand your audiences better and position your products in a way that beats the competition.
In this article, we’ve rounded up the best tools for market research to help you make more accurate and data-driven business decisions.
And please don’t be discouraged by the subscription fees you see. Instead, try some of the trial versions for these tools, and you’ll soon understand why introducing industry-leading market research tools in your arsenal is well worth the investment.
Businesses often rely on industry statistics to figure out the right niche, surface high-level trends and gain insights into market sizes, audience demographics, and more. The following tools can help you do just that.
Statista is one of the most popular online portals for market research, data, and studies.
Pricing: Statista has a Basic Account for free while paid plans start at $39 a month.
Pew is one of the top free-market research tools that can help you gain useful insights into specific customer demographics which you can use for promos, product development, or entering a new market.
Pricing: Pew is free to use.
The following tools can help spot both content and product opportunities. Use them to figure out what people are searching for, so you can craft web copy and optimize your product descriptions and listings accordingly.
Google Keyword Planner is one of the top market research tools used by SEO professionals, digital marketers, and business owners looking for the best keywords for their content strategy.
Pricing: Keyword Planner is a free tool you can use with a Google Ads account (which is also free to create, though you’ll need to fund it to run ads).
Google Trends is a must-have market research tool that tells you what people all over the world are searching for.
Pricing: Google Trends is free to use.
Ahrefs is a suite of online market research software to help you build a solid content and SEO strategy.
Pricing: Ahrefs pricing starts at $99 a month. You can also start with the 7-day trial for $7 on the Lite and Standard plans.
Sitechecker is a comprehensive solution for SEO website audit with the search for opportunities to increase organic search traffic.
Pricing: Sitechecker pricing starts at $29 a month. You can also start with the 7-day free trial on the Basic plans.
Semrush offers several solutions for PPC, SEO, and content research. Here are its main features:
Pricing: Semrush’s pricing starts at $119.95 per month, but the company also offers a free account with limited features.
Moz provides several tools for market analysis to help you with your SEO, link-building, and content marketing efforts.
Pricing: Moz’ pricing starts at $99 per month, and the company also offers a 30-day free trial.
Ubersuggest is one of the best market research tools for SEO, PPC, and content research. Just enter a keyword and the tool will generate a detailed report on it.
Pricing: Ubersuggest’s paid plans start at $12 per month or a lifetime payment of $120. It also has a 7-day free trial.
AnswerThePublic is a popular market research tool that you can use to find what your audience is searching on Google.
Pricing: AnswerThePublic’s pricing starts at $99 per month, but you can get a free version with a limited number of searches every month.
Surveys have several benefits. They give you insights into your market, which can inform certain business decisions. Surveys can also make customers feel heard and valued, which can help improve brand loyalty.
Qualtrics offers market research software to help you measure customer sentiment and brand impact.
Pricing: Qualtrics doesn’t display pricing information on its website, but it provides a free account with limited features. There’s also a 30-day free trial to access the full product.
SurveyMonkey is one of the oldest market research tools available. It helps you collect feedback through easy-to-create surveys.
Pricing: SurveyMonkey offers a free plan, and their paid plans start at $25 per month.
Questback is an online feedback and survey tool used for market research. You can use it to conduct different types of surveys to gain insights into customer preferences, markets, and employee engagement.
Pricing: Questback doesn’t showcase pricing information on its website, but it offers three types of plans: Starter (3 users), Business (5 users), and Enterprise (8 users). You can get a free trial on the Starter plan. Questback also lets you use some of the features available on advanced plans as add-ons (when you’re on a lower plan).
Key Survey is useful survey management tool that allows you to create surveys, collect responses, and analyze them using advanced tools.
Pricing: Key Survey doesn’t advertise its pricing, but you can request a free 30-day trial before you purchase the solution.
Survey Planet is another tool for building and sharing questionnaires among your target audience.
Pricing: You can take advantage of a Free plan as well as a paid plan with advanced features for $20 per month or $180 per year. The best part is that even with the Free plan, you can create unlimited surveys and send them to as many recipients as you want.
Google Surveys accelerate and simplify your market research process without compromising on the quality of results.
Pricing: The price of Google Surveys starts at 10¢ per completed survey while the price of Surveys 360 varies by different use cases.
Use these social listening tools to discover what people are saying about your brand and competitors on social media. These insights can be valuable in business decision-making. Knowing your customer’s opinions, for example, can lead to product or service improvements.
The internet is limitless and it’s not easy to monitor what people are saying about your brand. That’s where Mention comes in handy.
Pricing: Mention’s paid plans start at $29 per month and it also has a free plan with basic features.
Brandwatch is an AI-based market research software that uses its algorithms to crawl through websites and social media, letting you in on the public conversations people are having about your brand and your competitors.
Pricing: Cost info is available only on request, but students can get access to it for $150 a year.
Powered by Google, Market Finder is the best market analysis software for businesses that are looking to identify new markets around the world. It’s an entrepreneur’s tour guide to the global market.
Pricing: The solution is free to use.
Facebook Audience Insights is a popular market research tool used by Facebook advertisers. It helps you understand your target audiences better including information about their location, demographics, behavior, and more.
Pricing: The tool is free to use if you have an Ads Manager account.
Market research can be tedious and time-consuming. The following solutions can help make it easier.
Sisense is an analytics and reporting software that helps you combine data from multiple sources, visualize them, and get insights.
Pricing: Cost info is available on request, but Sisense offers a free trial for all of its solutions.
Make My Persona is an easy-to-use market research tool for creating your buyer personas—i.e., characters or archetypes that represent your target customers.
Pricing: The tool is free to use.
Temper simplifies customer feedback to its bare minimum by prompting users to share their opinion with a single click. No need to design complicated surveys; with Temper, you can get the pulse of your users instantly.
Pricing: Temper’s pricing starts at $12 per month.
If you need help visualizing and making sense out of your market research data, these tools will do the trick.
This analytics platform offers a whole set of products for business intelligence and data analysis.
Pricing: Tableau pricing starts at $12 per user per month.
Google Data Studio is a relatively new data visualization tool for market research.
Pricing: The solution is free to use, but some of the third-party connectors are chargeable.
If you use online marketplaces and ecommerce to sell products, you need specialized insights on those platforms. Consider the following.
Made specifically for Etsy, Alura comes with a range of tools to help sellers grow.
Pricing: Alura has a free plan for basic access. Paid plans start at $13.33 per month.
Marmalead uses machine learning to surface shopper keywords on Etsy and gives you tools for driving traffic and sales.
Pricing: Marmalead’s pricing starts at $19 per month.
Teikametrics’ main product, Flywheel 2.0, is an AI-powered platform that provides advertising and keyword analytics for Amazon and the Walmart Marketplace.
Pricing: Teikametrics has a free plan Flywheel 2.0 with basic features. The solution’s AI-powered platform is free for sellers making less than $10,000 per month. After that, it costs 3% of ad spend.
Algopix is ideal for sellers that have a presence on more than one marketplace, Algopix serves as a “real-time window” into all things online marketplaces.
The tool supports market research for multiple sites including Amazon, eBay, Walmart, Shopify, and more.
Pricing: Algopix offers an Unlimited plan for $27.99 per month if paid annually.
Intelligynce is a tool designed for Shopify sellers, Intelligynce has a range of features to support your market research needs.
Pricing: The solution’s pricing starts at $39 per month.
Pricing: The solution’s pricing starts at $16.49 per month.
Pricing: Jungle Scout paid plans start at $29 per month.
For further reading check out our blog post about content marketing tools.
Knowing your market and your audience can be the difference between success and failure for your business.
A clear understanding of your target audience, your competition, as well as the demands and challenges of your industry can help you decide your product and marketing strategy. Use these tools to gain in-depth knowledge and awareness of your market and industry and take your business to newer heights.
SEO Content Writer
Lilija is an SEO content writer at Printful. She's passionate about ecommerce, and in her spare time, she's an avid reader of various book genres.