How to Sell Prints on Etsy in 8 Steps (2025 guide)

This guide will help you do what you love—make more art. Financial stability is key, and Etsy is an excellent platform for selling art prints. With over 96M active buyers, it’s one of the largest marketplaces in the world.

Etsy is also easy to use. You can integrate your print-on-demand store with it in just a few steps, giving you a secure, customizable storefront with built-in traffic, analytics, and payment processing. Best of all, Etsy places your work in the heart of a thriving digital art marketplace where your target audience is already looking for pieces like yours.

Setting up your store is only half the work—getting sales requires some effort, but with the right approach, you can turn your passion into a steady income.

Follow this beginner-friendly 8-step guide to kickstart your online business and get valuable tips for your first sales.

How to sell prints on Etsy in 8 steps

1. Define your niche and target audience

With over 8.1M active sellers, mastering your market is key to standing out. Here’s how you can define, understand, and cater to your ideal customer base.

• Hone in on a specific niche. A niche is a focused, targetable portion of a market. It’s about serving a specific group of people with particular interests, which helps streamline your product line and makes your marketing efforts more effective.

• Determine your unique selling point (USP). What sets your store apart? Maybe it’s your artistic style, the quality of your materials, or a unique theme that no one else is offering. Your USP is what makes customers choose you over competitors, so be clear about what makes your work special.

• Know your audience. Understand who your ideal customers are within your niche and what they desire. This insight will guide your product development and promotional strategies.

• Choose a cohesive theme. A consistent aesthetic or message that resonates with your target market will make your brand more recognizable and appealing.

For example, SoCal Chic Photography offers artistically edited photo prints of California. While it might seem like a narrow niche, it’s not limiting. The seller displays the region’s beauty, from beach sceneries to cityscapes that evoke nostalgia or longing.

Source: SoCalChicPhotography

These products might appeal to a diverse yet specific target audience of adults aged 25–45 who enjoy traveling, especially to iconic locations. This group likely has disposable income for decor that inspires wanderlust or reminds them of past travels.

As you browse the store, the products take you on a visual journey. It’s relaxed yet vibrant, laid-back yet full of possibilities. That’s what art is all about, right?

So, here’s the breakdown of SoCal Chic Photography according to niche and audience-defining steps:

1. Niche. Artistically edited photo prints of California. It’s a specialized area within the broader photography market, appealing to those with a particular affinity for California and its diverse landscapes.

2. USP. The artistic editing of the photo prints sets them apart from other photography businesses. This elevates the standard photo print to something more vibrant and artful, potentially evoking nostalgia or longing in the viewer.

3. Audience. Adults aged 25–45 with an interest in travel and a disposable income for decor. 

4. Theme. Warm and inviting, it captures a modern yet cozy interior design with a primarily harmonious earth-toned color scheme.

Pro tip: If your chosen niche allows it, consider marketing your art for “expensive taste.” Once you focus on a customer first, product second principle, you will catch the attention of customers ready to spend money.

2. Decide on products 

Etsy shoppers love variety, so offering different types of custom products can help boost sales. You can sell canvas prints, posters, and other popular classics. However, expanding into more original items can make your store stand out.

Here are some great products from Printful’s product catalog for selling art on Etsy:

• Posters and prints—enhanced matte paper posters, framed posters, glossy metal prints, and canvases

• Home decor—all-over print flags, premium pillows, and placemat sets

• Functional art—white glossy mugs, postcards, and stickers

• Instant downloads—digital prints (a top-selling category on Etsy)

Transforming everyday objects—like mugs, stationery, and home decor—into canvases for your art makes your work more practical and accessible, increasing engagement and sales.

Offering digital downloads alongside physical art prints is another way to boost revenue. With no inventory or shipping hassle, digital prints provide instant access for customers and are one of Etsy’s bestsellers.

Valuable read: How to Make Prints of Your Art: A 6-Step Beginner Guide

Explore: 21 Trending Products to Sell Online in 2025

3. Create designs

As mentioned, your designs should reflect your brand’s values and style. This consistency helps to build a loyal customer base. While it’s important to be aware of trends, original artwork on Etsy performs better.

Etsy shoppers are typically in search of pieces that carry a personal touch, authenticity, and a story behind them—qualities that original art delivers in abundance. As a result, sellers offering original artwork can engage a more dedicated clientele and price their creations at a premium, reflecting the originality and creative effort involved.

If you’re creating original art, you can use your designs to tell a story about your brand or the inspiration behind your products, making them more meaningful to your customers.

However, if you’re new to art or selling prints, that’s fine. You can still create original works of art, but you’ll have to start exploring design tools.

Learn a design software

Tools like Printful’s Design Maker, Adobe Creative Suite, Canva, or the Procreate app can help you create professional-looking designs. Invest time in learning them or use the templates and design elements they offer.

If you’re new to design—you can create high-quality prints with our intuitive Design Maker. In it, you’ll find:

• Text Tool

• Pattern Tool

• Premium images

• Clipart 

• And more

Source: Printful’s Design Maker

If design isn’t your strong suit, consider hiring a professional designer. They can bring expertise and an outside perspective that will improve your product. You can get 10% off on Fiverr’s freelance services through Printful. 

Keep an eye on the quality 

Follow our design file guidelines listed in the description of your chosen product. When you select a product, such as the Enhanced Matte Paper Poster, scroll down and click File guidelines. You will find a downloadable file with instructions for creating design files.

Source: Printful’sProduct Catalog

Remember that when selecting multiple poster sizes for your customers to choose from, you need to adjust your design for each option accordingly.

Source: Printful’s Design Maker

And pay attention to the resolution. Ensure all your images are high-resolution to avoid any loss of quality, especially when printed on larger surfaces. If your print quality is bad, your mockups won’t be appealing either, plus you’ll get disappointed customers.

Follow Etsy requirements. Creating great product images is one of the most important steps to selling online. When uploading images to your Etsy shop, follow these guidelines. The recommended size for listing images is 2000px for the shortest side of the image and a resolution of 72PPI. 

You can download high-quality mockups right after creating your design in Printful’s Design Maker.

Source: Printful’s Mockups

If you’re short on inspiration, you can always browse Etsy. It’s packed with original artwork. Plus, you get to see what your competitors are up to. 

You can also fuel up on Pinterest. With millions of art print examples, you’ll fill a board with pins you love in no time.

4. Set up an Etsy store

If you don’t already have an Etsy account, you need to create one. 

Open the Etsy homepage, click Sign in in the top right corner, and then Register in the pop-up window. Then, enter your info or connect with Google, Facebook, or Apple. That’s it! You’ve created your Etsy account.

To launch your online store, click on your profile picture in the top right corner. In the menu, choose Sell on Etsy.

Etsy will then guide you through the entire store-creating process.

Source: Etsy registry page

You even get personalized learning resources to help you grow your business. 

Source: Etsy registry page

Add your shop preferences, and name your shop.

When you get to the listing part, create a mock listing for now. You’ll need it to connect your Printful account to your Etsy store.

5. Connect Etsy to Printful

Once you create your Printful account, go to your Dashboard and click Stores > Choose platform.

Then click on Etsy and follow the instructions. Once you click on the Connect to Etsy button, you’ll be redirected to Etsy, where you’ll have to allow access to Printful. 

That’s all! Congratulations, your Etsy is now connected to your Printful account. 

6. List your prints on Etsy

Now that your accounts are up and running, you may create your first product listing. For every new product you upload, you’ll need to create a new Etsy listing.

In your Printful Dashboard, click Stores and Add product button.

Source: Printful dashboard

Once you add a design to your custom product and choose your mockups, you’ll get to the description part, which will look something like this by default.

Source: Printful

You can edit the product information here or proceed to Pricing and add it to your Etsy store, where you can polish your listing. It’ll be in your drafts and won’t be “active” until you publish it.

Source: Etsy Shop Manager

Click on the product you created. This will take you to the product information page.

Compelling product titles

Source: Etsy Shop Manager

Compelling product titles

Your product title is one of the first things potential buyers notice, and it plays a crucial role in both attracting customers and improving your shop’s visibility. A well-structured title helps shoppers quickly understand what you’re offering while also boosting your chances of appearing in Etsy search results.

That’s where Etsy SEO (search engine optimization) comes in. The platform’s algorithm favors listings that align with the exact search terms customers use, so choosing the right keywords is key. Let’s dive into how to optimize your product titles effectively.

1. Lead with your main keyword. Pinpoint the key term a shopper will likely use when looking for your item and position this term at the start of your title. For example, if your product is a framed poster featuring poppy print, “Framed Poppy Print” might be your main keyword.

Source: BohemeStudioAVL

2. Then detail your product. Add specific descriptors that convey what your product is. Reference the color, the type of material, or any distinctive characteristics. Here’s an example.

Source: ArtAndBae

In the example above, the listing is titled: “Picasso Exhibition Wall Art Print, Neutral Beige Abstract Vintage Minimalist Gift Idea, Famous Artist Print, Blue Gallery Wall Home Decor.”

This might seem excessive, but it’s a smart strategy. Etsy wants to highlight shops that include direct matches with shoppers’ keywords. So the more you add, the better. However, they have to be accurate.

You can quickly gather ideas for your listing title from your competitors. Pay attention to those with high sales counts. 

Listing descriptions

The search function on Etsy considers the terms used in your product titles, descriptions, tags, categories, and attributes. These are all crucial for query matching, which is an initial step in Etsy’s search ranking process.

1. Strive to weave in relevant keywords naturally within the opening lines of your product descriptions.

2. Refrain from repeating your title word-for-word or merely enumerating keywords. Your goal should be to integrate several of your primary keywords into one or two sentences that read naturally and reflect your brand’s tone.

3. Provide essential details that assist customers in fully understanding what your product offers.

Once you’re done, look at the description and see if customers can buy without asking any questions. 

Product images

According to Etsy, product photos are more important than the price, shipping cost, and customer reviews. 

Source: Etsy

Since customers can’t touch the product, you need to captivate them with high-quality photos. Customers will associate your product images with its value.

You can get your product’s sample order with a 20% discount from Printful and take your photos, or you can download high-quality mockups. 

To stand out, you can also add a product video. 

Source: Etsy

Listing tags

Once you scroll down, you can add tags. Tags on Etsy are like keywords or labels attached to your product listings to help shoppers find your items. When someone searches for something on Etsy, if the words they use match your tags, your items are more likely to appear in the search results. 

Each tag can be up to 20 characters long, and you can use up to 13 tags for each item. So, consider tags as helpful hints that guide customers to your products when searching for something specific.

Source: Etsy

New Etsy sellers should upload around 10 listings when starting.

7. Brand your storefront

This is what it looks like when your storefront is blank. Not very impressive, is it?

Go to Shop Manager and click the pencil icon.

To make your Etsy shop stand out, keep everything looking consistent. Use the same style for your logo, banner, and product photos. This makes your shop look more professional and easier for customers to recognize.

Check out the VintaPrints store, for example.Source: VintaPrints

It boasts a slideshow of their products, a nice logo, the seller’s picture, and three badges telling the customers that the store is trustworthy. 

Also, share your brand’s story. Tell customers why you started, what your products mean to you, and what makes them special. This personal touch can turn visitors into fans and buyers. Keep it straightforward and memorable for the best impact.

Source: VintaPrints

8. Market your store

Now that your store is up and running, it’s time to spread the word. Hit the ground running with these sharp strategies to drive traffic to your Etsy shop.

• Social media. Post daily stories on Instagram. At least three times a week share posts or reels that showcase your products and the story behind them. Use Pinterest and Facebook to expand your reach, and consider collaborating with influencers who resonate with your brand.

• Etsy advertising. Invest in Etsy’s own advertising system to put your products in the spotlight.

• Email lists. Build an email list for direct marketing, offering exclusive deals and previews to keep your audience engaged and coming back.

• Free shipping. It’s a deal-sealer. Offering free shipping can greatly reduce cart abandonment. Fold shipping costs into your product pricing, keeping the checkout process transparent and avoiding any unwelcome surprises for your customers. Remember, when the extra fees disappear, sales often appear. Keep it clean and simple.

• Listing optimization. Regularly check your listing stats and improve them based on that data. Better-optimized listings can draw more traffic.

• Analytics. Regularly check your shop’s analytics to understand where your traffic comes from and which products are your best sellers. Use this data to adjust your marketing strategies and product offerings.

Learn more: 21 Tips for How to Get More Sales On Etsy

Ready to sell art online and make money?

Embarking on your Etsy journey with a print-on-demand service opens up a world of opportunity to monetize your creativity and reach a global audience. From defining your niche to optimizing your listings for Etsy’s search engine, the steps outlined in this guide are designed to set you on a path to success. Remember, the essence of a successful Etsy shop lies not just in the beauty of your creations but in understanding the marketplace, connecting with your audience, and continuously adapting your strategy.

As you move forward, keep exploring, creating, and, most importantly, sharing your art with the world. The journey from crafting your first print to celebrating your first sale is just the beginning. Here’s to your success on Etsy—may your store flourish and your art find its way into the hearts and homes of buyers around the globe.

Learn more: How to Sell Art on Etsy: Tips and Tricks for Success