Why is website design important?
When done well, web design means more than just a colorful website with many moving parts. Businesses in the fashion industry can use web design to gain additional benefits, like the key ones listed below.
Creating a great first impression for visitors
No matter your strategy, users will eventually interact with your website. And considering that a significant amount of users believe website design is a main factor for determining whether a business is credible, you want to be ready to impress them when that first visit happens. This is why choosing an excellent website builder is a necessary first step for building your brand.
That’s especially true for new or relatively unknown brands in the market. They don’t have the reputation to evoke trust in their audience, so the audience is more likely to rely on surface-level impressions to guide their decisions.
Increasing sales by prioritizing user experience
For ecommerce stores, a well-designed website can increase revenue by turning casual visitors into customers. You can achieve this by helping visitors along the buyer journey and giving them all the information they need to make a purchasing decision.
A customer-centric design has a similar effect as a salesperson, highlighting products, discounts, promotions, and features that customers will find enticing.
Modern search engine algorithms pay attention to the usability and layout of page content when ranking search results. If your clothing brand’s website design follows best practices, you’ll be seen by more people on search engines.
Improving accessibility
Customer-centric designs ensure that your website offers a great user experience for everyone. Offer your website to a wider target audience by using simplified navigational elements and organizing content in a way that’s easy to understand.
Compatibility with Web Content Accessibility Guidelines goes a long way to show a brand’s commitment to offering a great user experience to all, including people living with disabilities.
Beyond that, you can take additional actions to create a customer-centric user experience.
How can clothing brands create customer-centric websites?
Let’s explore some of the best ways apparel brands can tailor their websites to the customer.
You can incorporate artificial intelligence (AI) into your website design to create customer-centric fashion sites.
For instance, you can add customer service AI to your website with knowledge bases, chatbots, and self-service assistants. They’re useful to your visitors and customer service team since other tools can leverage the data collected.
An example is ChatSpot by HubSpot, which uses customer data to write prospecting emails, so you can focus less on phrasing and more on following email best practices.
Make sure the website is visually coherent
A visitor sees your website first before they start interacting with it. So, an emphasis on consistency and visual storytelling will ensure that what customers see captures their attention and keeps them on your website.
A clothing brand’s website design should include a unique combination of color palettes, fonts, logos, icons, and typography that defines the brand. To create an identity for your ecommerce website, use online tools like this free brand kit generator.
Provide information that’s easily accessible
When customers visit a website, they’re usually seeking information. Making this info readily available is the key to keeping visitors engaged.
Clearly display product descriptions, variations, product images, reviews, pricing, and related products. Placing all these details in an appealing and easy-to-understand format will enhance the shopping experience for customers.
Occasionally, your customers will need to send information to you, whether that’s to send shipping details, feedback, custom requests, or contact info. Make this function stand out by incorporating beautifully designed business form templates into your website.
Inspiring examples of clothing brand website design
The best fashion website designs depend on a combination of unique design inspiration, simple navigation, and accessible information. Here are some examples to inspire you.
1. House of Chingasos
This streetwear brand sells designs inspired by Latin American culture and humor. Its homepage has scarce text but gets straight to the point by displaying products with large, quality images and attractive designs.
Source: House of Chingasos
