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What is brand awareness? Tips to boost trust, traffic & recognition
Branding

What is brand awareness? Tips to boost trust, traffic & recognition

By Printful Team

10 min read

Branding

Whether you're launching your first Shopify store or scaling an Etsy business, brand awareness is one of the most valuable assets you can build. But what is brand awareness, and why does it matter so much for ecommerce success? In this guide, we'll break down what it means, how it fuels business growth, and the practical steps you can take to strengthen brand recognition using both organic and paid marketing strategies. Key takeaways Brand awareness reflects how familiar people are with your brand, product, or service. It influences purchase decisions, customer loyalty, and word-of-mouth marketing. A powerful brand awareness strategy increases trust, web traffic, and market share. You can raise awareness through content marketing, social media, and ad campaigns. Measuring brand awareness through metrics like direct traffic, ad recall, and social media engagement can give your business a competitive edge in a crowded market.

Jul 30, 2025

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Discover what matters to you

Affiliate marketing
Amazon
BigCommerce
Black Friday
Branding
Business
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Design Trends
Downloadables
Dropshipping
DTG
eBay
Ecommerce
Email marketing
Embroidery
Etsy
Facebook
Fashion
Holidays
How To
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Integrations
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Make Money
Merch
Niche marketing
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PrestaShop
Print on demand
SEO
Shopify
Social media
Squarespace
Store setup
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